|By Business Wire||
|January 10, 2014 09:00 AM EST||
Press Kit Materials are Available at: http://www.tradeshownews.com/events/NRF-103rd-Annual-Convention-EXPO/digitalretailapps/
|Company:||Digital Retail Apps|
NRF 103rd Annual Convention & EXPO
Jan 12 - 14, 2014
New York, NY, US
About Digital Retail Apps
Digital Retail Apps is a private company focused on providing retail shoppers with completely seamless shopping and payments. The company's flagship mobile app, SelfPay, changes retail by giving shoppers the ability to shop and pay from anywhere in-store directly on their own mobile device. From online to in-store and browsing to payments, SelfPay unifies a fragmented brick and mortar shopping experience and provides an in-aisle shopping solution that is always where the shopper is; across multiple retailers, devices and payment methods. DRA is founded by Wendy MacKinnon Keith, previously with The MAC Group/Gemini Consulting and Chicago Strategy Associates. Lead developer Julian Paas is named as an inventor on forty patents and was previously leader of the User Experience team at RIM.
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