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Adobe Wins Emmy® Award for Video Recommendations System

Adobe (Nasdaq:ADBE) today announced the National Academy of Television Arts and Sciences will recognize the company with a 2013 Technology and Engineering Emmy® Award for the role of its technology in Personalized Recommendations for Video Discovery. Adobe is receiving the award for developing the first recommendations system, which outlined the fundamental concepts of personalizing information for consumers as they search for and discover video content. The company will be honored during a ceremony at the International Consumer Electronics Show on January 9, 2014.

“Today’s consumers count on and expect their interactions with brands to be extremely relevant and personal regardless of the channel or device,” said Pritham Shetty, vice president of Adobe Marketing Cloud and Primetime engineering, Adobe. “This Emmy recognizes the key role Adobe technology played in helping pave the way for recommendation systems, which enable the personalization of video content across the Web and mobile devices.”

John B. Hey conceived and deployed the first content and video recommendation system, later acquired by Adobe, in the mid-to-late 1980s. That work is credited with outlining the fundamental concepts of “collaborative filtering”, a pioneering technique that analyzes data on user behavior and stated preferences in order to predict how a consumer will react to video content. Today, personalized recommendation systems for video are prevalent and drive tens of millions of streams each day.

Adobe has been honored twice before by the National Academy of Television Arts and Sciences. Adobe Pass was presented with an Emmy Engineering Plaque in 2012, in recognition of outstanding engineering achievements for emerging technologies. In 2006, Adobe Flash Video was recognized with a Technical and Engineering Emmy Award for Streaming Media Architecture & Components.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2014 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo and Flash are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

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