IoT User Interface Authors: Liz McMillan, Elizabeth White, William Schmarzo, David Paquette, Janakiram MSV

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LG Stays Ahead Of The Curve At International CES®, Announcing U.S. Launch Plans For LG G Flex

First Curved, Flexible Smartphone Delivers More Immersive, Ergonomic Experience for Sprint, AT&T and T-Mobile Users

LAS VEGAS, Jan. 6, 2014 /PRNewswire/ -- LG G Flex, the world's first curved, flexible smartphone*, will be available in the United States during the first quarter from Sprint, AT&T, and T-Mobile, LG Electronics announced today at the 2014 International CES®(booth #8204).   

(Photo: http://photos.prnewswire.com/prnh/20140106/LA40630-a)

(Photo: http://photos.prnewswire.com/prnh/20140106/LA40630-b)

(Photo: http://photos.prnewswire.com/prnh/20140106/LA40630-c)

"Combining unparalleled consumer benefits with the best of LG's technological advancements, the LG G Flex represents the shape of innovation, a harbinger of the future of smartphones and is poised to reinvigorate excitement in the category during 2014," said Morris Lee, senior vice president and head of North American sales and marketing, LG Mobile Communications Company.

Purposefully designed to provide a cinematic viewing experience and ergonomic comfort, the innovative new LG G Flex incorporates many of LG's futuristic technologies while still being a practical option for today's discerning consumers.  A six-inch curved Plastic OLED HD display designed by sister company LG Display and a curved battery developed by LG Chem work in tandem to give LG G Flex its world's first ergonomic curved, flexing form factor and the ability to overcome limitations of traditional flat smartphones. The LG G Flex offers an outstanding voice and sound experience because the distinctively curved, flexible design follows the contour of the face.

"We are excited to collaborate on the G Flex with LG, a leading innovator that is shaping mobile innovation with the first curved, flexible smartphone," said Murthy Renduchintala, executive vice president, Qualcomm Technologies, Inc. and co-president, QCT. "At the heart of the new LG G Flex, the Qualcomm Snapdragon 800 processor helps to enable advanced features and capabilities for the best user experiences, in one of today's smartest devices."

Complementing the immersive viewing qualities of the LG G Flex, QuickTheater™ offers quick access to photos, videos and YouTube videos directly from the lock screen with a simple dragging gesture. New is Dual Window, which divides the screen into two separate applications so users can drag and drop information, such as articles and links between windows.

The LG G Flex also incorporates the intuitive rear-key design first launched with the award-winning LG G2, and adds new user experience features.  Urgent Call Alert changes the color of the rear-key LED based on the number of calls missed, and a face detection indicator changes the color of the LED when the camera is in focus for more accurate selfies. The LG G Flex also includes LG's exclusive Knock feature so users can quickly activate or turn off the display with two simple taps on the screen.

The LG G Flex was first released last November in South Korea and then Hong Kong and Singapore in December. Pricing and availability for U.S. carriers will be announced at a later date.

Key Features Include:

  • Processor: 2.26 GHz Qualcomm® Snapdragon™ 800 processor with quad-core Krait CPU
  • Display: 6-inch, HD (1280x720), Curved P-OLED (Real RGB)
  • Memory: 2GB RAM, 32 GB eMMC ROM
  • Camera: 13MP Rear-facing, 2.1 MP Front-facing
  • Battery: 3,500 mAh (Embedded)
  • Operating System: Android Jelly Bean 4.2.2
  • Size: 160.5 x 81.6 x 7.9- 8.7mm
  • Weight: 177g

*The flexibility of this product is limited. This phone may be bent flat up to 180 degrees for a limited period of time only. Do not bend inward or twist.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $45 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative mobile phones, home entertainment products, home appliances, and air conditioning systems and energy solutions, all under LG's "Life's Good" marketing theme. LG Electronics is a 2013 ENERGY STAR® Partner of the Year. For more information, please visit www.lg.com.


SOURCE LG Electronics USA

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