Machine Learning Authors: Yeshim Deniz, Pat Romanski, Liz McMillan, William Schmarzo, Jason Bloomberg

Related Topics: Containers Expo Blog, Java IoT, Microservices Expo, Machine Learning , @DXWorldExpo, SDN Journal

Containers Expo Blog: Blog Feed Post

Small Medium Business (SMB) IT Continues to Gain Respect, What About SOHO?

I assert that SOHO today is getting the same lack of respect that SMB in general received a decade ago.

Note that in Information Technology (IT) conversations there are multiple meanings for SMB including Server Message Block aka Microsoft Windows CIFS (Common Internet File System) along with its SAMBA implementation, however for this piece the context is Small Medium Business.

A decade or so ago, mention SMB (Small Medium Business) to many vendors, particular those who were either established or focused on the big game enterprise space and you might have gotten a condescending look or answer if not worse.

In other words, a decade ago the SMB did not get much respect from some vendors and those who followed or covered them.

Fast forward to today and many of those same vendors along with their pundits and media followers have now gotten their SMB grove, lingo, swagger or social media footsteps, granted for some that might be at the higher end of SMB also known as SME (Small Medium Enterprise).

Rodney Dangerfield - No Respect via Amazon.com

Today in general the SMB is finally getting respect and in some circles its down right cool and trendy vs. being perceived as old school, stodgy large enterprise. Likewise the Remote Office Branch Office (ROBO) gained more awareness and coverage a few years back which while the ROBO buzz has subsided, the market and opportunities are certainly there.

What about Small Office Home Office (SOHO) today?

I assert that SOHO today is getting the same lack of respect that SMB in general received a decade ago.

IMHO the SOHO environment and market today is being treated with a similar lack of respect that the larger SMB received a decade ago.

Granted there are some vendors and their followings who are seeing the value and opportunity, not to mention market size potential of expanding their portfolios, not to mention routes to markets to meet their different needs of the SOHO.

relative enterprise sme smb soho positioning

What is the SOHO market or environment

One of the challenges with SMB, SOHO among other classifications are just that, the classifications.

Some classificaitons are based on number of employees, others on number of servers or workstations, while others are based on revenue or even physical location.

Meanwhile some are based on types of products, technologies or tools while others are tied to IT or general technology spending.

Some confuse the SOHO space with the consumer market space or sector which should not be a surprise if you view market segments as enterprise, SMB and consumer. However if you take a more pragmatic approach, between true consumer and SMB space, there lies the SOHO space. For some the definitions of what is consumer, SOHO, SMB, SME and enterprise (among others) will be based on number of employees, or revenue amount. Yet for others the categories may be tied to IT spending (e.g. price bands), number of workstations, servers, storage space capacity or some other metric. On the other hand some definitions of what is consumer vs. SOHO vs. SMB vs. SME or enterprise will be based on product capabilities, size, feature function and cost among other attributes.

Storage I/O trends

Understanding the SOHO

Keep in mind that SOHO can also overlap with Remote Office Branch Office (ROBO), not to mention blend with high-end consumer (prosumer) or lower bounds of SMB.

Part of the challenge (or problem) is that many confuse the Home Office or HO aspect of SOHO as being consumer.

Likewise many also confuse the Small Office or SO part of SOHO as being just the small home office or the virtual office of a mobile worker.

The reality is that just as the SMB space has expanded, there is also a growing area just above where consumer markets exist and where many place the lower-end of SMB (e.g. the bottom limits of where the solutions fit).

First keep in mind that many put too much focus and mistakenly believe that the HO or Home Office part of SOHO means that this is just a consumer focused space.

The reality is that while the HO gets included as part of SOHO, there is also the SO or Small Office which is actually the low-end of the SMB space.

Keep in mind that there are more:
SMB than SME
SME than enterprise
F500 (Fortune 500) than F100
F100 than F10 and so forth.

Here is my point

SOHO does not have to be the Rodney Dangerfield of IT (e.g., gets no respect)!

If you jumped on the SMB bandwagon a decade ago, start paying attention to what's going on with the SOHO or lower-end SMB sector. The reasons are simple, just as SMBs can grow up to be larger SMBs or SME or enterprise, SOHOs can also evolve to become SMBs either in business size, or in IT and data infrastructure needs, requirements.

For those who prefer (at least for now) look down upon or ignore the SOHO similar to what was done with SMB before converting to SMBism, do so at your own risk.

However let me be clear, this does not mean ignore or shift focus and thus disrupt or lose coverage of other areas, rather, extend, expand and at least become aware of what is going on in the SOHO space.

Ok, nuff said (for now)


Greg Schulz - Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved

Read the original blog entry...

More Stories By Greg Schulz

Greg Schulz is founder of the Server and StorageIO (StorageIO) Group, an IT industry analyst and consultancy firm. Greg has worked with various server operating systems along with storage and networking software tools, hardware and services. Greg has worked as a programmer, systems administrator, disaster recovery consultant, and storage and capacity planner for various IT organizations. He has worked for various vendors before joining an industry analyst firm and later forming StorageIO.

In addition to his analyst and consulting research duties, Schulz has published over a thousand articles, tips, reports and white papers and is a sought after popular speaker at events around the world. Greg is also author of the books Resilient Storage Network (Elsevier) and The Green and Virtual Data Center (CRC). His blog is at www.storageioblog.com and he can also be found on twitter @storageio.

@CloudExpo Stories
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
"We started a Master of Science in business analytics - that's the hot topic. We serve the business community around San Francisco so we educate the working professionals and this is where they all want to be," explained Judy Lee, Associate Professor and Department Chair at Golden Gate University, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
DXWorldEXPO LLC announced today that Dez Blanchfield joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Dez is a strategic leader in business and digital transformation with 25 years of experience in the IT and telecommunications industries developing strategies and implementing business initiatives. He has a breadth of expertise spanning technologies such as cloud computing, big data and analytics, cognitive computing, m...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve fu...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.