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comScore Media Metrix Ranks Top 50 U.S. Desktop Web Properties for November 2013

Retail Accounts for Six of Top 7 Gaining Categories in November as Holiday Shopping Season Kicks Off

RESTON, Va., Dec. 23, 2013 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for November 2013 based on data from the comScore Media Metrix service. Several retail subcategories were among the top-gaining in November as Thanksgiving kicked off the holiday shopping season. E-Card and Lifestyle websites also boasted an increase in traffic, as Americans started thinking about and planning their holiday events and activities.

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Table 1

comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only)

November 2013 vs. October 2013

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix


Total Unique Visitors (000)

Oct-13

Nov-13

% Change

Total Internet : Total Audience 

225,241

224,481

0

Services – e-cards

10,264

16,921

65

Retail – Toys

17,354

22,603

30

Retail – Consumer Electronics

41,853

51,979

24

Retail – Jewelry/Luxury Goods/Accessories

18,735

22,990

23

Retail – Department Stores

70,472

85,061

21

Retail – Mall

22,729

26,866

18

Retail – Fragrances/Cosmetics

14,098

16,169

15

Lifestyles – Gay/Lesbian

9,832

11,242

14

Lifestyles – Religion/Spirituality

35,327

39,482

12

Services – Coupons

42,365

47,257

12

Table 2

comScore Top 50 Properties (Desktop Only)

November 2013

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Rank

Property

Unique Visitors

(000)


Rank

Property

Unique Visitors

(000)


Total Internet : Total Audience 

224,481





1

Yahoo Sites

194,631


26

Hearst Corporation

37,559

2

Google Sites

192,678


27

Defy Media

37,183

3

Microsoft Sites

173,435


28

Federated Media Publishing

36,163

4

Facebook

140,761


29

YELP.COM

36,109

5

AOL, Inc.

118,925


30

WebMD Health

35,188

6

Amazon Sites

114,429


31

TUMBLR.COM*

34,930

7

Glam Media

93,221


32

Meredith Digital

34,416

8

Wikimedia Foundation Sites

84,339


33

Adobe Sites

34,291

9

CBS Interactive

80,919


34

Target Corporation

34,181

10

Turner Digital

76,452


35

New York Times Digital

32,667

11

Apple Inc.

72,748


36

WORDPRESS.COM*

32,502

12

eBay

71,024


37

Best Buy Sites

30,974

13

Ask Network

67,253


38

YP Local Media Network

30,888

14

Comcast NBCUniversal

64,352


39

Scripps Networks Interactive Inc.

29,718

15

About

58,044


40

NETFLIX.COM

29,323

16

Gannett Sites

57,031


41

T365 - Tribune

29,024

17

Weather Company, The

54,225


42

Fox News Digital Network

28,685

18

Wal-Mart

54,124


43

Everyday Health

28,459

19

Linkedin

49,586


44

PINTEREST.COM

28,215

20

Demand Media

46,792


45

Conde Nast Digital

28,105

21

Viacom Digital

45,324


46

Time Warner (Excl. Turner/WB)

27,978

22

craigslist, inc.

43,095


47

AVG Technologies

27,974

23

ESPN

38,714


48

Disney Online

26,829

24

TWITTER.COM

38,042


49

NetShelter Technology Media

25,278

25

Answers.com Sites

37,934


50

Gawker Media

24,884

Table 3

comScore Ad Focus Rankings (Desktop Only)

November 2013

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Top 30 Syndicated Ad Focus Entities


Top 20 Ad Networks/Buy Side Networks

Rank

Property

Unique Visitors (000)

% Reach


Rank

Property

Unique Visitors (000)

% Reach


Total Internet : Total Audience 

224,481

100.0






1

AddThis

218,786

97.5


1

Google Ad Network**

213,457

95.1

2

ShareThis

204,910

91.3


2

Advertising.com**

211,676

94.3

3

Yahoo Sites

194,631

86.7


3

AT&T AdWorks**

192,654

85.8

4

Google

184,348

82.1


4

Real Media Group - 24/7 Access**

189,810

84.6

5

Outbrain

167,465

74.6


5

Casale Media - MediaNet**

183,979

82.0

6

FACEBOOK.COM

138,116

61.5


6

Microsoft Media Network US**

182,735

81.4

7

YOUTUBE.COM

129,821

57.8


7

RadiumOne**

176,956

78.8

8

AOL, Inc.

118,925

53.0


8

ValueClick Networks**

174,273

77.6

9

MSN

106,601

47.5


9

Specific Media**

173,948

77.5

10

Glam Media

93,221

41.5


10

Genome from Yahoo**

172,116

76.7

11

Bing

81,262

36.2


11

Burst Media**

171,693

76.5

12

Ask Network

67,253

30.0


12

Collective Display**

170,588

76.0

13

Windows Live

63,350

28.2


13

Federated Media Publisher Network**

161,088

71.8

14

About

58,044

25.9


14

Exponential - Tribal Fusion**

158,673

70.7

15

Blogger

57,206

25.5


15

Cox Digital Solutions - Network**

153,891

68.6

16

Gannett Sites

57,031

25.4


16

Rocket Fuel**

140,400

62.5

17

WALMART.COM

51,172

22.8


17

Undertone**

128,283

57.1

18

Linkedin

49,586

22.1


18

Adconion Media Group**

126,594

56.4

19

Weather Channel, The

48,960

21.8


19

Vibrant Media**

123,356

55.0

20

5min Media Platform

47,398

21.1


20

PulsePoint**

107,686

48.0

21

Demand Media

46,792

20.8



22

ESPN

38,714

17.2


Top DSP/SSP/Ad Exchange Entities

23

TWITTER.COM

38,042

16.9


1

Rubicon Project**

217,028

96.7

24

Answers.com Sites

37,934

16.9


2

Fulcrum5**

182,879

81.5

25

IMDb

37,311

16.6


3

engage:BDR**

148,547

66.2

26

Federated Media Publishing

36,163

16.1



27

YELP.COM

36,109

16.1


28

WebMD Health

35,188

15.7


29

TUMBLR.COM*

34,930

15.6


30

TARGET.COM

34,094

15.2













Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in November. For instance, Yahoo Sites was seen by 86.7 percent of the 224 million Internet users in November.

* Entity has assigned some portion of traffic to other syndicated entities.

** Indicates that the entity is an advertising network.

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.

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