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Low-Cost Bluetooth® Smart Starter Development Kit Launched by CSR

CSR plc (LSE: CSR; NASDAQ: CSRE) today announces the launch of a new low-cost development kit aimed at developers looking to get Bluetooth® Smart prototypes up and running fast then move quickly to production. Based on the proven CSR µEnergy® platform, the Starter Development Kit provides a complete environment for developers who are looking to create their first Bluetooth Smart products and get them to market rapidly with a low initial investment.

Priced at $99 and now available globally via Digikey, Broadband and local CSR authorized distributors, the Starter Development Kit provides excellent value. It offers unlimited compiler and debug tools, removing restrictions from developers and enabling them to innovate with the full power of the CSR µEnergy platform. Some competing offerings require developers to purchase a separate development environment which incurs a significant additional cost.

“This SDK offers a low barrier to entry for developers looking to create fully-featured Bluetooth Smart products such as wearable, human interface, fitness, medical and IoT devices,” says Anthony Murray, Senior Vice President, Business Group at CSR. “We want to give developers access to our highly optimized hardware and software solutions at a cost-effective price so that we can ease their efforts in bringing their innovative ideas for products to market as simply as possible.”

Accelerating hardware development

The CSR Starter Development Kit also accelerates hardware development due to the inclusion of FCC and ETSI RF certified reference module designs which are supported with full design files. In addition, CSR’s Starter Development Kit comes supplied with a hardware development board, a CSR1010™ module, mini USB cable, setup and quick start guides straight out of the box. No additional monetary investment is required from developers and there is no need to download and install additional tools or purchase further software licenses.

Rapid software development support

The CSR Starter Development Kit includes a full suite of profiles and example applications to run on-chip. These are coupled with example source code for iOS and Android to give developers a starting point for their application development. Developer support is provided by the newly launched CSR developer forum and wiki.

Product Highlights

The CSR Starter Development Kit provides a complete set of tools for software development, board design and production testing, including:

  • Target board with CSR µEnergy IC on a reference module, a USB programming interface and interfaces for breaking out I/O to application-specific sensors and actuators. The target board is normally powered from the host USB connection but can also be run standalone from an on-board coin cell (not included) to allow power measurements to be made
  • Application development is enabled by the CSR µEnergy Software Development Kit which provides full stack support with GATT level interface
  • Fully licensed CSR xIDE software development environment
  • Example applications for popular Bluetooth Smart profiles such as heart rate sensors, alert tags, mice and keyboards, cadence sensors and many more
  • Example host applications for iOS and Android platforms
  • Datasheets for CSR μEnergy ICs
  • Hardware design guidelines
  • Manufacturing packs for module reference designs
  • Production test and configuration tools

For additional technical support, visit forum.csr.com or Wiki.csr.com.

Developers can find out how to get started creating innovative products with the Starter Development Kit by attending a CSR webinar, ‘Getting Started with Bluetooth Smart’, on Thursday, January 23, 2014.

Notes to editors

Supporting video content: http://www.youtube.com/watch?v=IewsfxeQzzc

About CSR

CSR is a global provider of innovative silicon and software solutions for the location-aware, media-rich, cloud-connected world. Our platforms are optimised for the automotive navigation and infotainment, digital cameras and imaging, connected home infotainment and wireless audio markets. We provide solutions to complex problems in the audio-visual, connectivity and location technology domains across a broad range of markets, with a technology portfolio that includes GPS/GNSS systems, Bluetooth®, Wi-Fi®, FM, NFC, aptX® and CVC™ audio codecs, JPEG, MPEG, H.264 imaging, PDL printing, microcontrollers, DSPs and broadband receivers. CSR's technology solutions and market platforms enable its customers to deliver a superior user experience and are adopted by leaders in the auto, computer, home and mobile markets. More information can be found at www.csr.com. Keep up to date with CSR on our technical blog or CSR people blog, YouTube, Facebook or follow us on Twitter at twitter.com/CSR_plc.

CAUTIONARY NOTE ON FORWARD LOOKING STATEMENTS

This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are not historical facts and constitute ‘forward looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to CSR’s Bluetooth® Smart platforms, and their performance characteristics in consumer electronic products, and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as ‘will,’ ‘can deliver,’ ‘offers', 'allows', 'to enhance,’ ‘enables,’ 'designed to' and other similar expressions regarding the performance characteristics of CSR’s Bluetooth® Smart platforms, and their performance characteristics in consumer electronics products, and their potential effects on CSR. Any future release of CSR’s Bluetooth® Smart platforms or consumer electronics products containing such technology, related products or modifications to such products’ capability, functionality or features are subject to ongoing evaluation by CSR and its customers, and may or may not be implemented and should not be considered firm commitments by CSR or its customers and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR’s business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR, including, but not limited to, those detailed from time to time in CSR’s periodic reports (whether under the caption Risk Factors or Forward Looking Statements or elsewhere), which are available at the SEC’s web site http://www.sec.gov. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.

Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc. and licensed to CSR.

Wi-Fi®, Wi-Fi Alliance®, WMM®, Wi-Fi Protected Access®, WPA®, WPA2®, Wi-Fi Protected Setup™ and Wi-Fi Multimedia™ are trademarks of the Wi-Fi Alliance.

Other products, services and names used in this document may have been trademarked by their respective owners.

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