|By Kevin Benedict||
|December 23, 2013 07:30 AM EST||
Do you like opinions? I have asked my UK-based colleague and opinionated enterprise mobility expert, Peter Rogers, to share some of his personal views and predictions for enterprise mobility in 2014 in this guest post. Do you disagree or agree with Peter? We would love your comments. Enjoy!
First, the days of the million pound MADP (mobile application development platform) are over. Customers want to see solutions with flexible cost models starting at a 250K entry point in Europe (probably double that in the US). They don't want a black box take-it-or-leave-it approach for a million pounds.
Second, the virtues of MADPs have been greatly overstated. Customers now realise they can develop their own hybrid mobile applications using powerful yet inexpensive development tools, and they can manage the development themselves or with trusted SI partners.
The MADP business case is dead. However the original MCAP premise of putting the power into the developers' hands for cross-platform apps and combining this with a Mobile Cloud Platform for life cycle management is alive and well today.
Third, the new forms of Mobile Back End as a Service / Mobile First Platform as a Service solutions do not offer cross-platform native apps. They focus on other features and services in the eco-system:
- Life Cycle Management (testing, analytics)
- Developer Services (remote SDK, performance metrics, crash reporting)
- Enterprise Connectors (social, SAP, CRM, CEM)
- Platform as a Service (Node, Google App Engine, Java EE) Service Tier
- First Generation Services (location, service, notifications)
- Second Generation Services (Offline secure data sync; Cloud CMS, Mobile Data Management, Master Data Management).
This landscape does not change with the new API Management Platforms either because these are not Mobile First Platforms, and must offer additional Mobile Access Gateways that perform similar roles to empower apps.
It is these virtues that need to be categorised, aligned with customer business requirements and explained through educational pieces. These second generation services (provided by MBaaS/Mobile First PaaS/API Platform Mobile Access Gateways) need to be aligned with target customer verticals and such input on roadmaps should be sought from consultancies to make sure they are relevant for at least the next 18 months.
Fourthly, education is just as important as marketing. You cannot sell what people do not understand. Just as the world has caught up with MADPs then the market has moved on. We need to educate the market on these new platforms.
For this reason, new platforms need to show more than just front-end capabilities in demos - because any front end can just be plugged in. Instead they need to show the ability to take out of the box native apps and integrate them into a life cycle management system that empowers them with minimal effort.
It also means that the demos need to show the second generation services like offline secure data sync, mobile data management and Cloud CMS.
If we look at the B2E space alone then the killer app is probably not so much the widely heralded Bring Your Own Device (BYOD), but rather it is the new Bring Your Own App (BYOA) and most importantly the desire to manage the proliferation of different apps floating around the company. A Mobile Device Management (MDM) and Private Enterprise App Store alone cannot help tell you which apps are actually useful, to drive software reuse and to force them to use the same mobile data management strategy and consolidated web service access points.
If we also consider the growing role of HTML 5 based Hybrid Apps in the B2E space, then one could easily foresee a time when private HTML 5 Enterprise App Stores are used within a company in order to deploy pure HTML 5 Web Apps but managed through a Mobile Application Manager (App). If we are talking about private App Stores then the constraints that make public App Store acceptance tricky don't apply here.
This strategy can be used to vastly simplify the enterprise wide application eco-system and it does seem a great move for cost cutting and it is something well within the reach of a lot of MBaaS / Mobile First PaaS systems in the next year. Indeed there are already specific platforms and ecosystems that bring this idea to market.
I personally believe the winners of all the MADP/MBaaS/Mobile First PaaS solutions will be the ones that offer the most flexible approaches to a mobile platform, with the customer paying for only the features they actually require, and including a customer-driven roadmap of second generation services targeted to their vertical. Getting the services right the first time for the targeted verticals is really key - data/service/eco-system duplication reduction in life sciences, security in banking, offline capabilities and ease of integration in field force for manufacturing and logistics; secure enterprise integration and workflow management for insurance; Omni-Channel support for retail; content management for media vertical; etc.
I also believe that the money to be made in mobile app development is much smaller than vendors first imagined. The money in mobility is through a tight integration of Cloud, Social and Analytics. Whereas once the mobile guys chased the social and analytics teams to be included now it should be the other way around. The money is lying in Mobile First Enterprise Architecture Transformation and I would say that this lies in the Cloud.
With that said I see the following services as critical:
- Empower native apps with life cycle management capabilities - the easier this can be integrated the better
- Build on top of enterprise connectors to have second generation services - pick the right services for the target verticals and have a community/SI/customer-led approach to driving roadmaps
- Empower HTML 5 with mobile data stored in the Cloud - like Parse
~ Peter Rogers
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant View my profile on LinkedIn Learn about mobile strategies at MobileEnterpriseStrategies.com Follow me on Twitter @krbenedict Browse the Mobile Solution Directory Join the Linkedin Group Strategic Enterprise Mobility
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
May. 26, 2016 02:00 PM EDT Reads: 2,217
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
May. 26, 2016 01:30 PM EDT Reads: 2,947
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
May. 26, 2016 01:00 PM EDT Reads: 1,060
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
May. 26, 2016 01:00 PM EDT Reads: 1,310
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
May. 26, 2016 12:48 PM EDT Reads: 215
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
May. 26, 2016 12:45 PM EDT Reads: 3,010
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
May. 26, 2016 12:45 PM EDT Reads: 1,849
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 26, 2016 12:45 PM EDT Reads: 1,985
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
May. 26, 2016 12:00 PM EDT Reads: 1,999
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
May. 26, 2016 12:00 PM EDT Reads: 1,560
SYS-CON Events announced today that Isomorphic Software will exhibit at SYS-CON's [email protected] at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, high-productivity enterprise web applications for any device. SmartClient couples the industry’s broadest, deepest UI component set with a java server framework to deliver an end-...
May. 26, 2016 11:45 AM EDT Reads: 1,991
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 26, 2016 11:45 AM EDT Reads: 2,185
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 26, 2016 11:30 AM EDT Reads: 964
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
May. 26, 2016 11:15 AM EDT Reads: 2,475
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
May. 26, 2016 11:00 AM EDT Reads: 1,882
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
May. 26, 2016 10:45 AM EDT Reads: 2,696
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
May. 26, 2016 10:45 AM EDT Reads: 1,080
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
May. 26, 2016 10:38 AM EDT Reads: 296
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
May. 26, 2016 10:15 AM EDT Reads: 2,251
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
May. 26, 2016 10:00 AM EDT Reads: 2,033