|By Kevin Benedict||
|December 23, 2013 07:30 AM EST||
Do you like opinions? I have asked my UK-based colleague and opinionated enterprise mobility expert, Peter Rogers, to share some of his personal views and predictions for enterprise mobility in 2014 in this guest post. Do you disagree or agree with Peter? We would love your comments. Enjoy!
First, the days of the million pound MADP (mobile application development platform) are over. Customers want to see solutions with flexible cost models starting at a 250K entry point in Europe (probably double that in the US). They don't want a black box take-it-or-leave-it approach for a million pounds.
Second, the virtues of MADPs have been greatly overstated. Customers now realise they can develop their own hybrid mobile applications using powerful yet inexpensive development tools, and they can manage the development themselves or with trusted SI partners.
The MADP business case is dead. However the original MCAP premise of putting the power into the developers' hands for cross-platform apps and combining this with a Mobile Cloud Platform for life cycle management is alive and well today.
Third, the new forms of Mobile Back End as a Service / Mobile First Platform as a Service solutions do not offer cross-platform native apps. They focus on other features and services in the eco-system:
- Life Cycle Management (testing, analytics)
- Developer Services (remote SDK, performance metrics, crash reporting)
- Enterprise Connectors (social, SAP, CRM, CEM)
- Platform as a Service (Node, Google App Engine, Java EE) Service Tier
- First Generation Services (location, service, notifications)
- Second Generation Services (Offline secure data sync; Cloud CMS, Mobile Data Management, Master Data Management).
This landscape does not change with the new API Management Platforms either because these are not Mobile First Platforms, and must offer additional Mobile Access Gateways that perform similar roles to empower apps.
It is these virtues that need to be categorised, aligned with customer business requirements and explained through educational pieces. These second generation services (provided by MBaaS/Mobile First PaaS/API Platform Mobile Access Gateways) need to be aligned with target customer verticals and such input on roadmaps should be sought from consultancies to make sure they are relevant for at least the next 18 months.
Fourthly, education is just as important as marketing. You cannot sell what people do not understand. Just as the world has caught up with MADPs then the market has moved on. We need to educate the market on these new platforms.
For this reason, new platforms need to show more than just front-end capabilities in demos - because any front end can just be plugged in. Instead they need to show the ability to take out of the box native apps and integrate them into a life cycle management system that empowers them with minimal effort.
It also means that the demos need to show the second generation services like offline secure data sync, mobile data management and Cloud CMS.
If we look at the B2E space alone then the killer app is probably not so much the widely heralded Bring Your Own Device (BYOD), but rather it is the new Bring Your Own App (BYOA) and most importantly the desire to manage the proliferation of different apps floating around the company. A Mobile Device Management (MDM) and Private Enterprise App Store alone cannot help tell you which apps are actually useful, to drive software reuse and to force them to use the same mobile data management strategy and consolidated web service access points.
If we also consider the growing role of HTML 5 based Hybrid Apps in the B2E space, then one could easily foresee a time when private HTML 5 Enterprise App Stores are used within a company in order to deploy pure HTML 5 Web Apps but managed through a Mobile Application Manager (App). If we are talking about private App Stores then the constraints that make public App Store acceptance tricky don't apply here.
This strategy can be used to vastly simplify the enterprise wide application eco-system and it does seem a great move for cost cutting and it is something well within the reach of a lot of MBaaS / Mobile First PaaS systems in the next year. Indeed there are already specific platforms and ecosystems that bring this idea to market.
I personally believe the winners of all the MADP/MBaaS/Mobile First PaaS solutions will be the ones that offer the most flexible approaches to a mobile platform, with the customer paying for only the features they actually require, and including a customer-driven roadmap of second generation services targeted to their vertical. Getting the services right the first time for the targeted verticals is really key - data/service/eco-system duplication reduction in life sciences, security in banking, offline capabilities and ease of integration in field force for manufacturing and logistics; secure enterprise integration and workflow management for insurance; Omni-Channel support for retail; content management for media vertical; etc.
I also believe that the money to be made in mobile app development is much smaller than vendors first imagined. The money in mobility is through a tight integration of Cloud, Social and Analytics. Whereas once the mobile guys chased the social and analytics teams to be included now it should be the other way around. The money is lying in Mobile First Enterprise Architecture Transformation and I would say that this lies in the Cloud.
With that said I see the following services as critical:
- Empower native apps with life cycle management capabilities - the easier this can be integrated the better
- Build on top of enterprise connectors to have second generation services - pick the right services for the target verticals and have a community/SI/customer-led approach to driving roadmaps
- Empower HTML 5 with mobile data stored in the Cloud - like Parse
~ Peter Rogers
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant View my profile on LinkedIn Learn about mobile strategies at MobileEnterpriseStrategies.com Follow me on Twitter @krbenedict Browse the Mobile Solution Directory Join the Linkedin Group Strategic Enterprise Mobility
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Jul. 1, 2016 08:30 PM EDT Reads: 785
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Jul. 1, 2016 06:30 PM EDT Reads: 734
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jul. 1, 2016 06:00 PM EDT Reads: 527
"Avere Systems is a hybrid cloud solution provider. We have customers that want to use cloud storage and we have customers that want to take advantage of cloud compute," explained Rebecca Thompson, VP of Marketing at Avere Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 1, 2016 05:45 PM EDT Reads: 717
Presidio Receives @EMCcorp Partner Services Quality Award | @ThingsExpo @Presidio #IoT #DigitalTransformation
Presidio has received the 2015 EMC Partner Services Quality Award from EMC Corporation for achieving outstanding service excellence and customer satisfaction as measured by the EMC Partner Services Quality (PSQ) program. Presidio was also honored as the 2015 EMC Americas Marketing Excellence Partner of the Year and 2015 Mid-Market East Partner of the Year. The EMC PSQ program is a project-specific survey program designed for partners with Service Partner designations to solicit customer feedbac...
Jul. 1, 2016 05:30 PM EDT Reads: 774
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profession...
Jul. 1, 2016 05:15 PM EDT Reads: 631
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, discussed how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved efficie...
Jul. 1, 2016 05:00 PM EDT Reads: 446
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists discusse...
Jul. 1, 2016 04:45 PM EDT Reads: 1,084
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
Jul. 1, 2016 04:30 PM EDT Reads: 1,087
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
Jul. 1, 2016 04:30 PM EDT Reads: 736
Most organizations prioritize data security only after their data has already been compromised. Proactive prevention is important, but how can you accomplish that on a small budget? Learn how the cloud, combined with a defense and in-depth approach, creates efficiencies by transferring and assigning risk. Security requires a multi-defense approach, and an in-house team may only be able to cherry pick from the essential components. In his session at 19th Cloud Expo, Vlad Friedman, CEO/Founder o...
Jul. 1, 2016 04:15 PM EDT Reads: 439
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Jul. 1, 2016 04:15 PM EDT Reads: 233
[session] Extending Intelligence to IoT By @BsquareCorp | @ThingsExpo #IoT #M2M #API #DigitalTransformation
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Jul. 1, 2016 03:15 PM EDT Reads: 305
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, discussed how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He also discussed how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors ...
Jul. 1, 2016 03:00 PM EDT Reads: 1,272
The U.S. Army Intelligence and Security Command (INSCOM) has awarded BAE Systems a five-year contract worth as much as $75 million to provide enhanced geospatial intelligence technical and analytical support. The award was issued under the INSCOM Global Intelligence indefinite delivery, indefinite quantity contract.
Jul. 1, 2016 02:15 PM EDT Reads: 678
The initial debate is over: Any enterprise with a serious commitment to IT is migrating to the cloud. But things are not so simple. There is a complex mix of on-premises, colocated, and public-cloud deployments. In this power panel at 18th Cloud Expo, moderated by Conference Chair Roger Strukhoff, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships at Commvault; Dave Landa, Chief Operating Officer at kintone; William Morrish, General Manager Product Sales at Interou...
Jul. 1, 2016 02:00 PM EDT Reads: 1,147
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Jul. 1, 2016 02:00 PM EDT Reads: 1,420
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Jul. 1, 2016 01:15 PM EDT Reads: 326
University of Colorado Athletics has selected FORTRUST, Colorado’s only Tier III Gold certified data center, as their official data center and colocation services provider, FORTRUST announced today. A nationally recognized and prominent collegiate athletics program, CU provides a high quality and comprehensive student-athlete experience. The program sponsors 17 varsity teams and in their history, the Colorado Buffaloes have collected an impressive 28 national championships. Maintaining uptime...
Jul. 1, 2016 01:00 PM EDT Reads: 888
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Jul. 1, 2016 01:00 PM EDT Reads: 1,047