Machine Learning Authors: Yeshim Deniz, Elizabeth White, Pat Romanski, Liz McMillan, Zakia Bouachraoui

News Feed Item

Apple and Target Best in Mobile Shopping, Finds New Consumer Satisfaction Study From Mobiquity

Poor Design and User Experience Causes 50 Percent of Shoppers to Abandon Retailers' Mobile Apps and Sites

BOSTON, MA -- (Marketwired) -- 12/11/13 -- With Christmas just 14 days away and mobile shopping in full swing, new research reveals that 48 percent of smartphone shoppers and 50 percent of tablet shoppers will abandon a retail brand altogether if they have a poor mobile shopping experience. "The 2013 Mobile Shopping Satisfaction Report" by mobile engagement provider Mobiquity (www.mobiquityinc.com) found that Target is now the most-browsed mobile app/site, and Apple's mobile app/site is where consumers purchase the most -- both usurping Wal-Mart's prior top position in Mobiquity's 2012 study. Mobiquity commissioned ResearchNow to study the mobile shopping experiences of 1,000 consumers at 20 of the top retail brands. The second-annual report can be downloaded here and an infographic illustrating the findings can be found here.

Compared to Mobiquity's 2012 study of retail brands' mobile apps and sites, the volume of mobile shopping has increased significantly in 2013, in some cases even tripling. For example, in 2012, 14 percent of consumers shopped at Apple using smartphones; in 2013, this soared to 49 percent. And then it comes to 2013 holiday gift shopping, 49 percent said they they'll spending $100 or more using smartphone apps -- a sharp increase from last year's 23 percent.

Design and user experience (UX) problems cause abandoned mobile shopping carts

Mobiquity's 2013 research revealed that issues with the design and user experience of retailers' mobile apps and sites are the leading causes of shoppers giving up on a brand. By comparison, in 2012, slow-loading mobile apps and sites were shoppers' chief complaint. The new study found that:

  • 50 percent of shoppers complained that shopping on retailers' tablet apps involves too many steps
  • 49 percent said they couldn't find the products they were looking for on retailers' tablet sites
  • Images were too difficult to see on 41 percent of smartphone sites and 35 percent of retailers' smartphone apps

Only nine percent of respondents think that the mobile shopping experience is better than online. By contrast, 35 percent think it is worse.

Mobile drives traffic in-store
The study also found that mobile browsing does not always lead to mobile shopping. In fact, after browsing retailers' mobile apps and sites, 35 percent of consumers went on to complete their purchase in-store. Fewer than 16 percent completed purchases on smartphones. Forty percent did not complete a purchase after browsing on a mobile device.

"Mobile shopping has grown exponentially year-on-year but the mobile experience still has a long way to go before it comes close to matching or surpassing online shopping," said Andrew Hiser, chief creative officer, Mobiquity. "Until retailers fix their design and UX issues, they will continue to leave money on the table."

To access the full report, please visit: www.mobiquityinc.com/retail-mobile-sat-report-2

To access the infographic, please visit: www.mobiquityinc.com/retail-mobile-sat-infographic-2

From Nov. 6-11, 2013, ResearchNow surveyed 1,000 consumers who use smartphones and tablets and evaluated their experiences shopping at 20 brick-and-mortar retailers selected from among STORES Magazine's top 100 and Favorite 50 lists of retailers.

About Mobiquity
Mobiquity is a mobile engagement provider creating innovative solutions that drive business value. Because mobile is in our DNA, clients benefit from how we expertly and effectively blend the three key disciplines that unleash the power and innovation of mobile computing: strategy, user-centered design and core technology. Since inception in 2011, we have worked with more than 150 companies, including CVS, Fidelity Investments, MetLife, the New York Post, Putnam Investments, The Boston Globe, The Weather Channel and Weight Watchers International. To learn more, visit www.mobiquityinc.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

CloudEXPO Stories
OpsRamp is an enterprise IT operation platform provided by US-based OpsRamp, Inc. It provides SaaS services through support for increasingly complex cloud and hybrid computing environments from system operation to service management. The OpsRamp platform is a SaaS-based, multi-tenant solution that enables enterprise IT organizations and cloud service providers like JBS the flexibility and control they need to manage and monitor today's hybrid, multi-cloud infrastructure, applications, and workloads, including Microsoft Azure. We are excited to partner with JBS and look forward to a long and successful relationship.
The Master of Science in Artificial Intelligence (MSAI) provides a comprehensive framework of theory and practice in the emerging field of AI. The program delivers the foundational knowledge needed to explore both key contextual areas and complex technical applications of AI systems. Curriculum incorporates elements of data science, robotics, and machine learning-enabling you to pursue a holistic and interdisciplinary course of study while preparing for a position in AI research, operations, software or hardware development, or doctoral degree in a sector poised for explosive growth.
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the modern business digitalization solutions. Achieve up to 50% early-stage technological process development cost cutdown with science and R&D-driven investment strategy with Codete's support.
Tapping into blockchain revolution early enough translates into a substantial business competitiveness advantage. Codete comprehensively develops custom, blockchain-based business solutions, founded on the most advanced cryptographic innovations, and striking a balance point between complexity of the technologies used in quickly-changing stack building, business impact, and cost-effectiveness. Codete researches and provides business consultancy in the field of single most thrilling innovative technology today, allowing brand new ways of business process digitalization and optimization. Our team comprises of top-class blockchain experts, experienced in working with fast-changing tech stack, and with academic-level expertise in applied-mathematical foundations of blockchain.