Machine Learning Authors: Yeshim Deniz, Zakia Bouachraoui, Elizabeth White, Liz McMillan, Carmen Gonzalez

News Feed Item

Apple and Target Best in Mobile Shopping, Finds New Consumer Satisfaction Study From Mobiquity

Poor Design and User Experience Causes 50 Percent of Shoppers to Abandon Retailers' Mobile Apps and Sites

BOSTON, MA -- (Marketwired) -- 12/11/13 -- With Christmas just 14 days away and mobile shopping in full swing, new research reveals that 48 percent of smartphone shoppers and 50 percent of tablet shoppers will abandon a retail brand altogether if they have a poor mobile shopping experience. "The 2013 Mobile Shopping Satisfaction Report" by mobile engagement provider Mobiquity (www.mobiquityinc.com) found that Target is now the most-browsed mobile app/site, and Apple's mobile app/site is where consumers purchase the most -- both usurping Wal-Mart's prior top position in Mobiquity's 2012 study. Mobiquity commissioned ResearchNow to study the mobile shopping experiences of 1,000 consumers at 20 of the top retail brands. The second-annual report can be downloaded here and an infographic illustrating the findings can be found here.

Compared to Mobiquity's 2012 study of retail brands' mobile apps and sites, the volume of mobile shopping has increased significantly in 2013, in some cases even tripling. For example, in 2012, 14 percent of consumers shopped at Apple using smartphones; in 2013, this soared to 49 percent. And then it comes to 2013 holiday gift shopping, 49 percent said they they'll spending $100 or more using smartphone apps -- a sharp increase from last year's 23 percent.

Design and user experience (UX) problems cause abandoned mobile shopping carts

Mobiquity's 2013 research revealed that issues with the design and user experience of retailers' mobile apps and sites are the leading causes of shoppers giving up on a brand. By comparison, in 2012, slow-loading mobile apps and sites were shoppers' chief complaint. The new study found that:

  • 50 percent of shoppers complained that shopping on retailers' tablet apps involves too many steps
  • 49 percent said they couldn't find the products they were looking for on retailers' tablet sites
  • Images were too difficult to see on 41 percent of smartphone sites and 35 percent of retailers' smartphone apps

Only nine percent of respondents think that the mobile shopping experience is better than online. By contrast, 35 percent think it is worse.

Mobile drives traffic in-store
The study also found that mobile browsing does not always lead to mobile shopping. In fact, after browsing retailers' mobile apps and sites, 35 percent of consumers went on to complete their purchase in-store. Fewer than 16 percent completed purchases on smartphones. Forty percent did not complete a purchase after browsing on a mobile device.

"Mobile shopping has grown exponentially year-on-year but the mobile experience still has a long way to go before it comes close to matching or surpassing online shopping," said Andrew Hiser, chief creative officer, Mobiquity. "Until retailers fix their design and UX issues, they will continue to leave money on the table."

To access the full report, please visit: www.mobiquityinc.com/retail-mobile-sat-report-2

To access the infographic, please visit: www.mobiquityinc.com/retail-mobile-sat-infographic-2

From Nov. 6-11, 2013, ResearchNow surveyed 1,000 consumers who use smartphones and tablets and evaluated their experiences shopping at 20 brick-and-mortar retailers selected from among STORES Magazine's top 100 and Favorite 50 lists of retailers.

About Mobiquity
Mobiquity is a mobile engagement provider creating innovative solutions that drive business value. Because mobile is in our DNA, clients benefit from how we expertly and effectively blend the three key disciplines that unleash the power and innovation of mobile computing: strategy, user-centered design and core technology. Since inception in 2011, we have worked with more than 150 companies, including CVS, Fidelity Investments, MetLife, the New York Post, Putnam Investments, The Boston Globe, The Weather Channel and Weight Watchers International. To learn more, visit www.mobiquityinc.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

CloudEXPO Stories
Cloud is the motor for innovation and digital transformation. CIOs will run 25% of total application workloads in the cloud by the end of 2018, based on recent Morgan Stanley report. Having the right enterprise cloud strategy in place, often in a multi cloud environment, also helps companies become a more intelligent business. Companies that master this path have something in common: they create a culture of continuous innovation. In his presentation, Dilipkumar Khandelwal outlined the latest research and steps companies can take to make innovation a daily work habit by using enterprise cloud computing. He shared examples from companies that have benefited from enterprise cloud computing and took a look into the future of how the cloud helps companies become a more intelligent business.
Never mind that we might not know what the future holds for cryptocurrencies and how much values will fluctuate or even how the process of mining a coin could cost as much as the value of the coin itself - cryptocurrency mining is a hot industry and shows no signs of slowing down. However, energy consumption to mine cryptocurrency is one of the biggest issues facing this industry. Burning huge amounts of electricity isn't incidental to cryptocurrency, it's basically embedded in the core of "mining." In this winner-takes-all game, burning the most electricity increases the chances of winning. The Bitcoin Energy Consumption Index states that the global energy usage of all bitcoin mining already is equivalent to the power uptake of the country of the Czech Republic. Mining equipment for a larger operation can exceed 100 megawatts (MWs) - similar to what a 1 million-square-foot Google ...
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City. Our Silicon Valley 2019 schedule will showcase 200 keynotes, sessions, general sessions, power panels, and hands on tutorials presented by 150 rockstar speakers in 10 hottest conference tracks of 2019:
The dream is universal: heuristic driven, global business operations without interruption so that nobody has to wake up at 4am to solve a problem. Building upon Nutanix Acropolis software defined storage, virtualization, and networking platform, Mark will demonstrate business lifecycle automation with freedom of choice and consumption models. Hybrid cloud applications and operations are controllable by the Nutanix Prism control plane with Calm automation, which can weave together the following: database as a service with Era, micro segmentation with Flow, event driven lifecycle operations with Epoch monitoring, and both financial and cloud governance with Beam. Combined together, the Nutanix Enterprise Cloud OS democratizes and accelerates every aspect of your business with simplicity, security, and scalability.
Andrew Keys is co-founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereum.