Welcome!

AJAX & REA Authors: Andreas Grabner, Tim Hinds, Alfredo Diaz, Kevin Benedict, RealWire News Distribution

News Feed Item

GumGum Expands Beyond Images With Introduction of In-Screen Ads

LG Electronics USA Leads In-Screen Charge With Campaign for TurboWash(TM) Technology

LOS ANGELES, CA -- (Marketwired) -- 12/06/13 -- GumGum (www.gumgum.com) today announced the official introduction of In-Screen Ads, an audience-targeted, responsive display unit designed for multi-screen delivery and proven to drive superior engagement and viewability for brands.

Home appliance leader LG Electronics USA is among the initial advertisers to integrate GumGum In-Screen Ads into its digital marketing campaign. To promote the award-winning TurboWash™ technology in its washing machines, LG worked with its media agency, Mindshare, to utilize keyword and image targeting in contextually relevant areas to engage and impact users online. An example of the LG TurboWash In-Screen Ad can be viewed here.

David VanderWaal, director of home appliance brand marketing, LG Electronics USA, said, "At LG it's all possible. We focus on product innovations that enhance consumers' lives and innovative marketing tactics like In-Screen Ads help differentiate the LG brand and engage with our target consumers in new ways."

Designed to fit all screen sizes and resolutions, In-Screen Ads are brand-oriented rich media display units that affix to the bottom of all browsers and remain persistent as users scroll or until they close the ad or move to a different page.

In-Screen Ads give GumGum, known for its leadership in the in-image advertising category, a foothold in the fast-growing mobile advertising market. The product addition also increases the scale of GumGum's offering to both publishers and advertisers by opening up its inventory to include pages without images and expanding its audience targeting capabilities.

Notable features of In-Screen Ads include:

  • Viewability - Fixed position and persistent on scroll, In-Screen Ads command attention and result in more time on screen
  • Engagement - High-impact creative increases consumer interaction
  • Audience targeting - First-party or third-party data delivers any audience
  • Contextual targeting - Leverages GumGum's legacy in-image targeting capabilities
  • Multi-screen - Responsive design conforms to all desktop, tablet and mobile devices
  • Video-capable - Creative option to deliver video impressions via an overlay or expansion

"In-Screen Ads are a great complement to our clients' image-based strategies and fit within our commitment to making display advertising more relevant, viewable and engaging for brands," said Ophir Tanz, GumGum's founder and CEO.

Initial campaigns have resulted in average click-through rates greater than one percent, and early ad verification testing has shown In-Screen Ads far outpace the viewable impression benchmarks set forth by measurement vendor DoubleVerify.

In addition to the contextual targeting capabilities of its patented In-Image Ads, In-Screen ads can also be audience-targeted. GumGum has integrated with BlueKai and other partners to reach any audience segment and can easily utilize the first party or third party data of its advertiser partners.

In-Screen ads are created in HTML5, ensuring they can be seen across all mobile devices. GumGum's ad serving technology identifies whether a site is mobile optimized, in order to deliver the highest quality user experience.

For publishers, In-Screen Ads can be directly deployed on pages or integrated with third-party ad servers to provide additional revenue opportunities.

More examples of In-Screen Ads can be viewed at http://demo.gumgum.com.

About GumGum
GumGum is the brand engagement platform for publishers and advertisers, delivering high-impact In-Image and In-Screen campaigns that present relevant, viewable and engaging rich media display ads in-line with editorial content across every screen. Reaching more than 300 million unique visitors worldwide as they actively view content across more than 1,000 premium websites, GumGum serves relevant ads that yield far higher viewability and consumer engagement than traditional display units. Founded in 2007, GumGum is credited with inventing in-image advertising and has since expanded its products to include other high-impact display, mobile and video advertising solutions for publishers and brands. The company is headquartered in Santa Monica, California and its investors include NEA, Upfront Ventures, First Round Capital and Crosscut Ventures. For more information, visit www.gumgum.com or call (310) 260-9666.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contact:
Marni Raitt
DiGennaro Communications
(o) 212.966.9525
(e) marni@digennaro-usa.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Cloud Expo Breaking News
More and more enterprises today are doing business by opening up their data and applications through APIs. Though forward-thinking and strategic, exposing APIs also increases the surface area for potential attack by hackers. To benefit from APIs while staying secure, enterprises and security architects need to continue to develop a deep understanding about API security and how it differs from traditional web application security or mobile application security. In his session at 14th Cloud Expo, Sachin Agarwal, VP of Product Marketing and Strategy at SOA Software, will walk you through the various aspects of how an API could be potentially exploited. He will discuss the necessary best practices to secure your data and enterprise applications while continue continuing to support your business’s digital initiatives.
Web conferencing in a public cloud has the same risks as any other cloud service. If you have ever had concerns over the types of data being shared in your employees’ web conferences, such as IP, financials or customer data, then it’s time to look at web conferencing in a private cloud. In her session at 14th Cloud Expo, Courtney Behrens, Senior Marketing Manager at Brother International, will discuss how issues that had previously been out of your control, like performance, advanced administration and compliance, can now be put back behind your firewall.
Next-Gen Cloud. Whatever you call it, there’s a higher calling for cloud computing that requires providers to change their spots and move from a commodity mindset to a premium one. Businesses can no longer maintain the status quo that today’s service providers offer. Yes, the continuity, speed, mobility, data access and connectivity are staples of the cloud and always will be. But cloud providers that plan to not only exist tomorrow – but to lead – know that security must be the top priority for the cloud and are delivering it now. In his session at 14th Cloud Expo, Kurt Hagerman, Chief Information Security Officer at FireHost, will detail why and how you can have both infrastructure performance and enterprise-grade security – and what tomorrow's cloud provider will look like.
The social media expansion has shown just how people are eager to share their experiences with the rest of the world. Cloud technology is the perfect platform to satisfy this need given its great flexibility and readiness. At Cynny, we aim to revolutionize how people share and organize their digital life through a brand new cloud service, starting from infrastructure to the users’ interface. A revolution that began from inventing and designing our very own infrastructure: we have created the first server network powered solely by ARM CPU. The microservers have “organism-like” features, differentiating them from any of the current technologies. Benefits include low consumption of energy, making Cynny the ecologically friendly alternative for storage as well as cheaper infrastructure, lower running costs, etc.
The revolution that happened in the server universe over the past 15 years has resulted in an eco-system that is more open, more democratically innovative and produced better results in technically challenging dimensions like scale. The underpinnings of the revolution were common hardware, standards based APIs (ex. POSIX) and a strict adherence to layering and isolation between applications, daemons and kernel drivers/modules which allowed multiple types of development happen in parallel without hindering others. Put simply, today's server model is built on a consistent x86 platform with few surprises in its core components. A kernel abstracts away the platform, so that applications and daemons are decoupled from the hardware. In contrast, networking equipment is still stuck in the mainframe era. Today, networking equipment is a single appliance, including hardware, OS, applications and user interface come as a monolithic entity from a single vendor. Switching between different vendor'...
Cloud backup and recovery services are critical to safeguarding an organization’s data and ensuring business continuity when technical failures and outages occur. With so many choices, how do you find the right provider for your specific needs? In his session at 14th Cloud Expo, Daniel Jacobson, Technology Manager at BUMI, will outline the key factors including backup configurations, proactive monitoring, data restoration, disaster recovery drills, security, compliance and data center resources. Aside from the technical considerations, the secret sauce in identifying the best vendor is the level of focus, expertise and specialization of their engineering team and support group, and how they monitor your day-to-day backups, provide recommendations, and guide you through restores when necessary.
Cloud scalability and performance should be at the heart of every successful Internet venture. The infrastructure needs to be resilient, flexible, and fast – it’s best not to get caught thinking about architecture until the middle of an emergency, when it's too late. In his interactive, no-holds-barred session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will dive into how to design and build-out the right cloud infrastructure.
You use an agile process; your goal is to make your organization more agile. What about your data infrastructure? The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver on new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for application developers and slow performance for end users. Further, as data sizes grow into the Big Data realm, this problem is exacerbated and becomes even more difficult to address. A seemingly simple schema change can take hours (or more) to perform, and as requirements evolve the disconnect between existing data structures and actual needs diverge.
SYS-CON Events announced today that SherWeb, a long-time leading provider of cloud services and Microsoft's 2013 World Hosting Partner of the Year, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. A worldwide hosted services leader ranking in the prestigious North American Deloitte Technology Fast 500TM, and Microsoft's 2013 World Hosting Partner of the Year, SherWeb provides competitive cloud solutions to businesses and partners around the world. Founded in 1998, SherWeb is a privately owned company headquartered in Quebec, Canada. Its service portfolio includes Microsoft Exchange, SharePoint, Lync, Dynamics CRM and more.
The world of cloud and application development is not just for the hardened developer these days. In their session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, and Harold Hannon, Sr. Software Architect at SoftLayer, will pull back the curtain of the architecture of a fun demo application purpose-built for the cloud. They will focus on demonstrating how they leveraged compute, storage, messaging, and other cloud elements hosted at SoftLayer to lower the effort and difficulty of putting together a useful application. This will be an active demonstration and review of simple command-line tools and resources, so don’t be afraid if you are not a seasoned developer.
SYS-CON Events announced today that BUMI, a premium managed service provider specializing in data backup and recovery, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. Manhattan-based BUMI (Backup My Info!) is a premium managed service provider specializing in data backup and recovery. Founded in 2002, the company’s Here, There and Everywhere data backup and recovery solutions are utilized by more than 500 businesses. BUMI clients include professional service organizations such as banking, financial, insurance, accounting, hedge funds and law firms. The company is known for its relentless passion for customer service and support, and has won numerous awards, including Customer Service Provider of the Year and 10 Best Companies to Work For.
Chief Security Officers (CSO), CIOs and IT Directors are all concerned with providing a secure environment from which their business can innovate and customers can safely consume without the fear of Distributed Denial of Service attacks. To be successful in today's hyper-connected world, the enterprise needs to leverage the capabilities of the web and be ready to innovate without fear of DDoS attacks, concerns about application security and other threats. Organizations face great risk from increasingly frequent and sophisticated attempts to render web properties unavailable, and steal intellectual property or personally identifiable information. Layered security best practices extend security beyond the data center, delivering DDoS protection and maintaining site performance in the face of fast-changing threats.
From data center to cloud to the network. In his session at 3rd SDDC Expo, Raul Martynek, CEO of Net Access, will identify the challenges facing both data center providers and enterprise IT as they relate to cross-platform automation. He will then provide insight into designing, building, securing and managing the technology as an integrated service offering. Topics covered include: High-density data center design Network (and SDN) integration and automation Cloud (and hosting) infrastructure considerations Monitoring and security Management approaches Self-service and automation
In his session at 14th Cloud Expo, David Holmes, Vice President at OutSystems, will demonstrate the immense power that lives at the intersection of mobile apps and cloud application platforms. Attendees will participate in a live demonstration – an enterprise mobile app will be built and changed before their eyes – on their own devices. David Holmes brings over 20 years of high-tech marketing leadership to OutSystems. Prior to joining OutSystems, he was VP of Global Marketing for Damballa, a leading provider of network security solutions. Previously, he was SVP of Global Marketing for Jacada where his branding and positioning expertise helped drive the company from start-up days to a $55 million initial public offering on Nasdaq.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 14th Cloud Expo, Marc Jones, Vice President of Product Innovation for SoftLayer, will explain how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.