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Mobile Commerce News Weekly – Week of November 10, 2013

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Facebook reported sharp increases in the number of mobile users accessing the social networking site in the third quarter as well as a bump in mobile advertising revenue. However, the company's shares fell after it said it did not plan to boost the frequency of ads shown to users.  Read Original Content

According to research carried out by Adobe, UK consumers will make 20.4 percent of their online purchase this Christmas using a mobile device. Meanwhile the projected average across Europe is 12.4 percent.  Read Original Content

Flipboard, the social magazine app for iOS and Android, is extending its feelers further into mobile commerce with a new catalogs category. The update allows companies and individual users to create specialized buying guides out of items found within Flipboard and on the Web. The guides can then be deposited into custom magazines with price tags and product info alongside active links to allow purchases.  Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.

Retailers are increasingly turning to mobile coupons to drive traffic in stores and online. One such company is Advance Auto Parts, which has traditionally focused its advertising dollars in print and TV. To study the effectiveness of ads online, the company recently ran a promotion simultaneously in print and online through RetailMeNot.  They found the redemption rate for the mobile ads was 30 percent, compared to less than one percent for the print ads. Read Original Content

By the year 2016, the number of people m-buying will break the mark.  Aligning with other mobile commerce research that has recently been presented to and by the industry, the results of a new analysis have now indicated that there will be over a billion shoppers choosing this channel by 2016, and retailers are recognizing this at a rapid pace.  Read Original Content
According to Frost and Sullivan, mobile advertising in Australia is growing at nearly 40 percent a year. The market is predicted to grow at a compound annual growth rate 39 percent from 2013 to 2018, with expenditure reaching $682 million in 2018.  By that time, 70 percent of overall mobile advertising spend will be done on tablets and 30 percent on smartphones.  Read Original Content

With 17.4 percent of web traffic coming directly from mobile this year alone, a six percent uptick since 2012, it's no wonder more and more companies are developing smart mobile advertising strategies to increase brand awareness. To account for this push toward mobile, forecasts predict that for 2013, digital ad spending will eat up 22.7 percent of all ad spending.  Read Original Content

American web sales rose by 12 percent and now make up 41 percent of the total sales seen by the company.  QVC has managed to establish itself as an m-commerce master, having ranked third in the 2014 Internet Retailer Mobile 500, with only Apple and Amazon ahead of its ranking.  Read Original Content

Brands are underestimating the mobile ad opportunities in Latin America, a continent in which mobile consumption is sky rocketing, according to Telefonica’s director of global ad sales Simon Birkenhead.  Read Original Content

Sincerely, the mobile gifting startup behind the Postagram, Ink, and Sesame apps which allow users to send everything from postcards to greeting cards to even physical gifts from their smartphones, has been acquired by Provide Commerce, the e-commerce business behind a number of big-name brands, including ProFlowers, Shari’s Berries, Red Envelope, and Personal Creations, in an all-cash deal.  Read Original Content

Moneris Solutions, a Canadian payment processor, has launched a new mobile payments service called “Payd Pro.” The new service is designed to be used alongside debit cards, allowing the financial information associated with these cards to be used by a mobile device. The mobile payments service is meant to make commerce more convenient for consumers that are constantly on the go and could be ideal for commuters that have little time to shop at physical stores.  Read Original Content

Technology is finally enabling bio-based security features on mobile devices that will overcome one of the final obstacles to truly mobile digital commerce. One company, NXT-ID, has emerged as a newly public company with a set of technologies and an open platform that can be used across all these applications.  Read Original Content

In the next five years, mobile advertising will grow over 300 percent from about $13 billion today to just under $40 billion, Juniper Research says in a new report. Believe it or not, that guidance sounds too conservative, and too slow.  Read Original Content

Beijing-born app analytics platform App Annie announced a new addition to its existing suite of analytics solutions called Advertising Analytics targeted at app marketers. It is essentially a dashboard that simplifies and aggregates data from multiple app networks for a single app. Read Original Content

A new Parks Associates study finds over 25 percent of CE buyers in U.S. broadband households use mobile commerce apps on their smartphone to help with an in-store purchase decision, including functions such as product research, barcode scanning, and interaction with a retailer or brand app.  Read Original Content

Recent Articles by Kevin Benedict

Mobile Expert Video Series: Romeo Elias
Digital Nomads - How Cloud Computing and Mobility will Save the Middle-Class
Supporting GIS and Mapping Solutions on Muddy Tablets
Selling and Buying Enterprise Mobility
Mobile Strategies, Cloud Computing and the Role of Speed and Agility
Where the Physical Meets the Digital in Field Services and Asset Management
Mobile Expert Interview Series: SAP's Ole Einar Fosse

Videos of Note

ROI Calculation for Optimizing the Mobile Workforce

Whitepapers of Note

BYOD: An Opportunity for IT to Drive the ‘New Age Enterprise’
Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise
Making BYOD Work for Your Organization
How to Realize the Vision of Enterprise Mobility
A Smarter Way to Integrate and Mobilize Oracle JD Edwards Applications
Strategies for Cross-Platform Deployment of Enterprise Applications

*************************************************************
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict is an opinionated Senior Analyst at Cognizant's Center for the Future of Work, SAP Mentor Alumnus, speaker, writer, and mobile and digital strategies expert. He is a popular keynote speaker, and in the past three years he has shared his insights into mobile and digital strategies with companies in 17 different countries. He has over 30 years of experience working with enterprise applications, and he is a veteran mobile industry executive. He wrote the Forward to SAP Press' bestselling book on enterprise mobility titled Mobilizing Your Enterprise with SAP, and he has written over 3,000 articles.

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