FARMINGTON HILLS, MI -- (MARKET WIRE) -- 10/12/06 -- Eternal Image, Inc. (PINKSHEETS: ETIM), a public company engaged in the design, manufacturing and marketing of customized designer caskets and urns, today announced that it has requested a NOBO (Non-Objecting Beneficial Owner) report from American Data Processing Inc. (ADP) of Edgewood, NY.

The process is underway and ADP is coordinating responses from banks and other institutions. The report will provide information about how many Eternal Image shares are outstanding and the number of holders of the company's shares. Eternal Image expects to receive the report during the week of October 16 and will release the aggregate data as soon as possible after receiving the report.

"We are committed to remaining transparent to our shareholders -- we want them to know exactly where the stock stands," said Clint Mytych, CEO of Eternal Image. "As we work to shift our stock from the Pink Sheets to the Bulletin Board Exchange, this is one more step in that process."

In product news, Eternal Image will be hosting a hospitality suite at the National Funeral Directors Association Expo to be held next week in Philadelphia. The company will display its first production offering -- L'Italiano Classico from The Vatican Library Collection® (available at the end of 2006) -- as well as plans for its 2007 roll-out that includes products under the Major League Baseball(TM), Precious Moments(TM) and American Kennel Club(TM) brands.

For more information about Eternal Image and/or its hospitality plans for the NFDA Show, call 888-6-CASKET. Information about the product line can be found at www.eternalimage.net.

"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995

Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.

Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," forecasts," potential," or "continue," or similar terms or the negative of these terms. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements.

Investor Relations Contact:
Peter McGoldrick
Integrity IR Services
515/825-6516
integrityir@optonline.net

Media Relations Contact:
Robbie Tarpley Raffish
a.s.a.p.r.
410/430-9705
Robbie@asapr.com

Jen Meyer
a.s.a.p.r.
201/391-1714
jen@asapr.com