|By Klaus Enzenhofer||
|October 8, 2013 12:45 PM EDT||
In our last two articles, we discussed what we have learned from last year's holiday season as well as things that we can do in the preparation phase for this year's upcoming event. In this blog we show you those dashboards and data points you need throughout the holiday season to make it a success.
The top goal for eCommerce sites is to ensure high conversion rates as this converts into business. IT's responsibility is to ensure that consumers can use the eCommerce site in an "enjoyable" way. But there is much more than measuring the UpTime or Response Time of your services. The dashboards shown are taken from other eCommerce sites used to monitor the health of their application, infrastructure as well as end user satisfaction and conversion rate.
#1: Infrastructure and Application Health
Dashboards need to show the system health impact on applications, services and processes. If no systems are impacted it has less priority to deal with high CPU, Memory, ...
Applications ultimately run on an IT Infrastructure; whether these machines are "physical", virtualized, or running in the cloud. Ensuring a healthy infrastructure is the key requirement for IT. But it is more important to know whether there is an immediate impact on the hosted applications, services and processes. Before upgrading any hardware, reconfiguring your routing tables, or bouncing your application, it is important to understand whether it actually impacts the application and the end user. Just because you run on 95% of CPU doesn't mean it's a problem - maybe your developers just built a perfect system that consumes all resources available in an optimum manner.
You need a dashboard that alerts on system monitoring issues but also take into account the applications, services, and processes running on them. Are these impacted by the resource shortage or not? That answer dictates your action if you know what is actually impacted.
#2: Application Performance
What are they key performance indicators per application? Are end users impacted by bad response times or failures? Is it the App or the underlying infrastructure?
The second dashboard you need focuses on the application, its performance, and impact on the end user. It answers the following critical questions:
- How much traffic is currently on the page? Is it still climbing? Is it outside the norm?
- Do we have an unusual high failure rate, e.g., failed credit card transactions, abandoned carts?
- What is the overall response time and is it violating my baseline?
- Is the application impacted by unhealthy app or web servers, e.g., high GC
- Are the hosts (physical, virtual or in the cloud) running into CPU, Memory or I/O limits?
- Are end users currently impacted when accessing the app? Are they leaving because of bad user experience?
- What is the current conversion rate or are we making money?
#3: Regional Availability and User Experience
How is user experience in our target markets? Any regional availability or performance problems?
The first two dashboards in this blog analyzed performance from within our datacenter. The dashboards above and below now focus on performance perceived from the outside - meaning - from the real end user perspective. You need to know if your app is not reachable from a specific region or when conversion rate drops even though your servers are doing fine. These two dashboards answer the following important questions for you:
- Is my site reachable from my key regional markets?
- If I am not reachable: How long did the outage last and did it impact Users?
- How many users do we have per region and what was their User Experience?
- How does the traffic per region develop over time?
- How is our conversion rate over time and how many orders do we actually get in?
How is conversion rate and number of orders evolving over time? If we have a drop in conversions - is it related to a regional problem or is it related to general system health issues in our data center?
#4: Real User Experience on the Conversion Funnel
Learning how users move through the conversion funnel, where they drop off and how response time and end user experience (APDEX) impacts the conversion funnel
You need a dedicated dashboard for all important actions along your conversion funnel. That includes landing pages and actions such as search, product details, add to cart and checkout. The dashboard helps you to understand:
- How many users you have on each conversion funnel step?
- Do they encounter problems during a particular action and is that the reason for a drop?
- How fast is each step and does it have an impact on end user experience?
#5: Third Party Monitoring dashboard
How fast is static content delivered by Akamai & Co? Are there spikes or outages that impact my end users?
Most eCommerce sites rely on third-party content which not only impacts the feature set of the site but also performance and with that end user experience. Third Party Monitoring requires a view from two different angles: The third parties that are directly included into your website or mobile app and the external services you call from your backend.
These are the questions your Third Party Monitoring dashboard has to answer:
- Are the resources delivered via CDN fast or do we have regional problems?
- Is the integrated social media (Facebook, LinkedIn, Xing...) slow?
- Are the backend services facing bad requests to the integrate third parties?
- Is the performance of the third party good?
How fast and reliable are third party services such as facebook or Google API? Does it impact the failure rate of my application?
#6: Desktop Web vs. Mobile Web vs. Mobile App dashboard
Get to know your users: what devices to they use and does that impact user experience?
Your potential customers can use desktops, tablets or smart phones to access your site. They will either have fast WiFi or slow dial-up speed. All of this impacts user experience. In order to analyze performance and optimize your site for these types of browsers, devices and connection speed you need a dashboard that tells you:
- How many users are accessing my portal via Mobile App or Mobile Browser?
- What are the top browsers used? Do we need specific optimized pages for older browsers?
- Do we need to optimize for lower bandwidths, e.g: use better image compression?
- Is there a difference between the Key Performance Indicators (KPI) depending on the different types of devices, browsers, mobile native vs. mobile web?
When disaster strikes: Collaborate with R&D
It is likely that you have smaller hiccups throughout the holiday season. To avoid lengthy and painful war room situations it is important to level-up your monitoring system and provide data your engineering team needs to speed up error resolution. Here is a list of capabilities that will speed up triage and error resolution:
- Capture all actions of each visitor
- Provide method level visibility on the server side including context information such as method arguments and return values
- Provide the ability for memory heap dumps and access to all requested application performance metrics, e.g: connection pool, thread count, heap sizes, ...
- Use tools to capture this data that developers already use and that also allow sharing data from different environments.
This level of detail is what developers need to understand what exactly went wrong instead of digging through giga bytes of log files
Crash information from mobile native apps by mobile device and version makes it easy to fix specific problems
Having these types of dashboards make it easy to monitor the success of the holiday season and also easy to react on problems and prevent larger damage by executing the right actions. Make sure you do not waste your time with problems that are not real, e.g., an individual user complains or trying to find a problem related to a regional outage of an ISP. Focus on those problems that impact a large number of users and that you can fix. This will make sure you keep conversion rate high and business flowing.
For further reading check out our other recent blogs such as DevOps Survival Guide: 2013 Online Holiday Shopping Season and With Confidence into the Holiday Season: Verifying Readiness in Test / Pre-Production
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
Jun. 26, 2016 05:45 PM EDT Reads: 608
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Jun. 26, 2016 05:00 PM EDT Reads: 1,278
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Jun. 26, 2016 05:00 PM EDT Reads: 1,193
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
Jun. 26, 2016 04:45 PM EDT Reads: 853
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Jun. 26, 2016 04:30 PM EDT Reads: 914
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Jun. 26, 2016 04:00 PM EDT Reads: 1,230
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Jun. 26, 2016 04:00 PM EDT Reads: 1,269
"SpeedyCloud's specialty lies in providing cloud services - we provide IaaS for Internet and enterprises companies," explained Hao Yu, CEO and co-founder of SpeedyCloud, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jun. 26, 2016 04:00 PM EDT Reads: 794
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Jun. 26, 2016 03:00 PM EDT Reads: 932
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change t...
Jun. 26, 2016 02:00 PM EDT Reads: 1,120
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jun. 26, 2016 01:00 PM EDT Reads: 747
The initial debate is over: Any enterprise with a serious commitment to IT is migrating to the cloud. But things are not so simple. There is a complex mix of on-premises, colocated, and public-cloud deployments. In this power panel at 18th Cloud Expo, moderated by Conference Chair Roger Strukhoff, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships at Commvault; Dave Landa, Chief Operating Officer at kintone; William Morrish, General Manager Product Sales at Interou...
Jun. 26, 2016 12:45 PM EDT Reads: 772
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jun. 26, 2016 12:30 PM EDT Reads: 1,022
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Jun. 26, 2016 12:00 PM EDT Reads: 1,062
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
Jun. 26, 2016 12:00 PM EDT Reads: 901
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Jun. 26, 2016 12:00 PM EDT Reads: 1,275
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Jun. 26, 2016 12:00 PM EDT Reads: 1,330
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, discussed how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He also discussed how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors ...
Jun. 26, 2016 11:00 AM EDT Reads: 811
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Jun. 26, 2016 11:00 AM EDT Reads: 1,058
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
Jun. 26, 2016 10:00 AM EDT Reads: 638