Click here to close now.




















Welcome!

IoT User Interface Authors: Glenn Rossman, Trevor Parsons, Daniel Khan, Ruxit Blog, Harry Trott

Related Topics: Microservices Expo, Java IoT, Industrial IoT, IoT User Interface, Agile Computing, @BigDataExpo

Microservices Expo: Article

With Confidence Through the Holiday Season: Manage Success in Production

The top goal for eCommerce sites is to ensure high conversion rates as this converts into business

In our last two articles, we discussed what we have learned from last year's holiday season as well as things that we can do in the preparation phase for this year's upcoming event. In this blog we show you those dashboards and data points you need throughout the holiday season to make it a success.

The top goal for eCommerce sites is to ensure high conversion rates as this converts into business. IT's responsibility is to ensure that consumers can use the eCommerce site in an "enjoyable" way. But there is much more than measuring the UpTime or Response Time of your services. The dashboards shown are taken from other eCommerce sites used to monitor the health of their application, infrastructure as well as end user satisfaction and conversion rate.

#1: Infrastructure and Application Health

Dashboards need to show the system health impact on applications, services and processes. If no systems are impacted it has less priority to deal with high CPU, Memory, ...

Applications ultimately run on an IT Infrastructure; whether these machines are "physical", virtualized, or running in the cloud. Ensuring a healthy infrastructure is the key requirement for IT. But it is more important to know whether there is an immediate impact on the hosted applications, services and processes. Before upgrading any hardware, reconfiguring your routing tables, or bouncing your application, it is important to understand whether it actually impacts the application and the end user. Just because you run on 95% of CPU doesn't mean it's a problem - maybe your developers just built a perfect system that consumes all resources available in an optimum manner.

You need a dashboard that alerts on system monitoring issues but also take into account the applications, services, and processes running on them. Are these impacted by the resource shortage or not? That answer dictates your action if you know what is actually impacted.

#2: Application Performance

What are they key performance indicators per application? Are end users impacted by bad response times or failures? Is it the App or the underlying infrastructure?

The second dashboard you need focuses on the application, its performance, and impact on the end user. It answers the following critical questions:

  1. How much traffic is currently on the page? Is it still climbing? Is it outside the norm?
  2. Do we have an unusual high failure rate, e.g., failed credit card transactions, abandoned carts?
  3. What is the overall response time and is it violating my baseline?
  4. Is the application impacted by unhealthy app or web servers, e.g., high GC
  5. Are the hosts (physical, virtual or in the cloud) running into CPU, Memory or I/O limits?
  6. Are end users currently impacted when accessing the app? Are they leaving because of bad user experience?
  7. What is the current conversion rate or are we making money?

#3: Regional Availability and User Experience

How is user experience in our target markets? Any regional availability or performance problems?

The first two dashboards in this blog analyzed performance from within our datacenter. The dashboards above and below now focus on performance perceived from the outside - meaning - from the real end user perspective. You need to know if your app is not reachable from a specific region or when conversion rate drops even though your servers are doing fine. These two dashboards answer the following important questions for you:

  1. Is my site reachable from my key regional markets?
  2. If I am not reachable: How long did the outage last and did it impact Users?
  3. How many users do we have per region and what was their User Experience?
  4. How does the traffic per region develop over time?
  5. How is our conversion rate over time and how many orders do we actually get in?

How is conversion rate and number of orders evolving over time? If we have a drop in conversions - is it related to a regional problem or is it related to general system health issues in our data center?

#4: Real User Experience on the Conversion Funnel

Learning how users move through the conversion funnel, where they drop off and how response time and end user experience (APDEX) impacts the conversion funnel

You need a dedicated dashboard for all important actions along your conversion funnel. That includes landing pages and actions such as search, product details, add to cart and checkout. The dashboard helps you to understand:

  1. How many users you have on each conversion funnel step?
  2. Do they encounter problems during a particular action and is that the reason for a drop?
  3. How fast is each step and does it have an impact on end user experience?

#5: Third Party Monitoring dashboard

How fast is static content delivered by Akamai & Co? Are there spikes or outages that impact my end users?

Most eCommerce sites rely on third-party content which not only impacts the feature set of the site but also performance and with that end user experience. Third Party Monitoring requires a view from two different angles: The third parties that are directly included into your website or mobile app and the external services you call from your backend.

These are the questions your Third Party Monitoring dashboard has to answer:

  1. Are the resources delivered via CDN fast or do we have regional problems?
  2. Is the integrated social media (Facebook, LinkedIn, Xing...) slow?
  3. Are the backend services facing bad requests to the integrate third parties?
  4. Is the performance of the third party good?

How fast and reliable are third party services such as facebook or Google API? Does it impact the failure rate of my application?

#6: Desktop Web vs. Mobile Web vs. Mobile App dashboard

Get to know your users: what devices to they use and does that impact user experience?

Your potential customers can use desktops, tablets or smart phones to access your site. They will either have fast WiFi or slow dial-up speed. All of this impacts user experience. In order to analyze performance and optimize your site for these types of browsers, devices and connection speed you need a dashboard that tells you:

  1. How many users are accessing my portal via Mobile App or Mobile Browser?
  2. What are the top browsers used? Do we need specific optimized pages for older browsers?
  3. Do we need to optimize for lower bandwidths, e.g: use better image compression?
  4. Is there a difference between the Key Performance Indicators (KPI) depending on the different types of devices, browsers, mobile native vs. mobile web?

When disaster strikes: Collaborate with R&D
It is likely that you have smaller hiccups throughout the holiday season. To avoid lengthy and painful war room situations it is important to level-up your monitoring system and provide data your engineering team needs to speed up error resolution. Here is a list of capabilities that will speed up triage and error resolution:

  1. Capture all actions of each visitor
  2. Collect Crashes, JavaScript Errors, iOS/Andorid Exceptions from your mobile app
  3. Provide method level visibility on the server side including context information such as method arguments and return values
  4. Provide the ability for memory heap dumps and access to all requested application performance metrics, e.g: connection pool, thread count, heap sizes, ...
  5. Use tools to capture this data that developers already use and that also allow sharing data from different environments.

This level of detail is what developers need to understand what exactly went wrong instead of digging through giga bytes of log files

Crash information from mobile native apps by mobile device and version makes it easy to fix specific problems

Conclusion
Having these types of dashboards make it easy to monitor the success of the holiday season and also easy to react on problems and prevent larger damage by executing the right actions. Make sure you do not waste your time with problems that are not real, e.g., an individual user complains or trying to find a problem related to a regional outage of an ISP. Focus on those problems that impact a large number of users and that you can fix. This will make sure you keep conversion rate high and business flowing.

For further reading check out our other recent blogs such as DevOps Survival Guide: 2013 Online Holiday Shopping Season and With Confidence into the Holiday Season: Verifying Readiness in Test / Pre-Production

More Stories By Klaus Enzenhofer

Klaus Enzenhofer has several years of experience and expertise in the field of Web Performance Optimization and User Experience Management. He works as Technical Strategist in the Center of Excellence Team at dynaTrace Software. In this role he influences the development of the dynaTrace Application Performance Management Solution and the Web Performance Optimization Tool dynaTrace AJAX Edition. He mainly gathered his experience in web and performance by developing and running large-scale web portals at Tiscover GmbH.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
Amazon and Google have built software-defined data centers (SDDCs) that deliver massively scalable services with great efficiency. Yet, building SDDCs has proven to be a near impossibility for ‘normal’ companies without hyper-scale resources. In his session at 17th Cloud Expo, David Cauthron, founder and chief executive officer of Nimboxx, will discuss the evolution of virtualization (hardware, application, memory, storage) and how commodity / open source hyper converged infrastructure (HCI) so...
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of I...
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of tech...
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
Cloud and datacenter migration innovator AppZero has joined the Microsoft Enterprise Cloud Alliance Program. AppZero is a fast, flexible way to move Windows Server applications from any source machine – physical or virtual – to any destination server, in any cloud or datacenter, using its patented container technology. AppZero’s container is also called a Virtual Application Appliance (VAA). To facilitate Microsoft Azure onboarding, AppZero has two purpose-built offerings: AppZero SP for Azure,...