|By Klaus Enzenhofer||
|October 8, 2013 12:45 PM EDT||
In our last two articles, we discussed what we have learned from last year's holiday season as well as things that we can do in the preparation phase for this year's upcoming event. In this blog we show you those dashboards and data points you need throughout the holiday season to make it a success.
The top goal for eCommerce sites is to ensure high conversion rates as this converts into business. IT's responsibility is to ensure that consumers can use the eCommerce site in an "enjoyable" way. But there is much more than measuring the UpTime or Response Time of your services. The dashboards shown are taken from other eCommerce sites used to monitor the health of their application, infrastructure as well as end user satisfaction and conversion rate.
#1: Infrastructure and Application Health
Dashboards need to show the system health impact on applications, services and processes. If no systems are impacted it has less priority to deal with high CPU, Memory, ...
Applications ultimately run on an IT Infrastructure; whether these machines are "physical", virtualized, or running in the cloud. Ensuring a healthy infrastructure is the key requirement for IT. But it is more important to know whether there is an immediate impact on the hosted applications, services and processes. Before upgrading any hardware, reconfiguring your routing tables, or bouncing your application, it is important to understand whether it actually impacts the application and the end user. Just because you run on 95% of CPU doesn't mean it's a problem - maybe your developers just built a perfect system that consumes all resources available in an optimum manner.
You need a dashboard that alerts on system monitoring issues but also take into account the applications, services, and processes running on them. Are these impacted by the resource shortage or not? That answer dictates your action if you know what is actually impacted.
#2: Application Performance
What are they key performance indicators per application? Are end users impacted by bad response times or failures? Is it the App or the underlying infrastructure?
The second dashboard you need focuses on the application, its performance, and impact on the end user. It answers the following critical questions:
- How much traffic is currently on the page? Is it still climbing? Is it outside the norm?
- Do we have an unusual high failure rate, e.g., failed credit card transactions, abandoned carts?
- What is the overall response time and is it violating my baseline?
- Is the application impacted by unhealthy app or web servers, e.g., high GC
- Are the hosts (physical, virtual or in the cloud) running into CPU, Memory or I/O limits?
- Are end users currently impacted when accessing the app? Are they leaving because of bad user experience?
- What is the current conversion rate or are we making money?
#3: Regional Availability and User Experience
How is user experience in our target markets? Any regional availability or performance problems?
The first two dashboards in this blog analyzed performance from within our datacenter. The dashboards above and below now focus on performance perceived from the outside - meaning - from the real end user perspective. You need to know if your app is not reachable from a specific region or when conversion rate drops even though your servers are doing fine. These two dashboards answer the following important questions for you:
- Is my site reachable from my key regional markets?
- If I am not reachable: How long did the outage last and did it impact Users?
- How many users do we have per region and what was their User Experience?
- How does the traffic per region develop over time?
- How is our conversion rate over time and how many orders do we actually get in?
How is conversion rate and number of orders evolving over time? If we have a drop in conversions - is it related to a regional problem or is it related to general system health issues in our data center?
#4: Real User Experience on the Conversion Funnel
Learning how users move through the conversion funnel, where they drop off and how response time and end user experience (APDEX) impacts the conversion funnel
You need a dedicated dashboard for all important actions along your conversion funnel. That includes landing pages and actions such as search, product details, add to cart and checkout. The dashboard helps you to understand:
- How many users you have on each conversion funnel step?
- Do they encounter problems during a particular action and is that the reason for a drop?
- How fast is each step and does it have an impact on end user experience?
#5: Third Party Monitoring dashboard
How fast is static content delivered by Akamai & Co? Are there spikes or outages that impact my end users?
Most eCommerce sites rely on third-party content which not only impacts the feature set of the site but also performance and with that end user experience. Third Party Monitoring requires a view from two different angles: The third parties that are directly included into your website or mobile app and the external services you call from your backend.
These are the questions your Third Party Monitoring dashboard has to answer:
- Are the resources delivered via CDN fast or do we have regional problems?
- Is the integrated social media (Facebook, LinkedIn, Xing...) slow?
- Are the backend services facing bad requests to the integrate third parties?
- Is the performance of the third party good?
How fast and reliable are third party services such as facebook or Google API? Does it impact the failure rate of my application?
#6: Desktop Web vs. Mobile Web vs. Mobile App dashboard
Get to know your users: what devices to they use and does that impact user experience?
Your potential customers can use desktops, tablets or smart phones to access your site. They will either have fast WiFi or slow dial-up speed. All of this impacts user experience. In order to analyze performance and optimize your site for these types of browsers, devices and connection speed you need a dashboard that tells you:
- How many users are accessing my portal via Mobile App or Mobile Browser?
- What are the top browsers used? Do we need specific optimized pages for older browsers?
- Do we need to optimize for lower bandwidths, e.g: use better image compression?
- Is there a difference between the Key Performance Indicators (KPI) depending on the different types of devices, browsers, mobile native vs. mobile web?
When disaster strikes: Collaborate with R&D
It is likely that you have smaller hiccups throughout the holiday season. To avoid lengthy and painful war room situations it is important to level-up your monitoring system and provide data your engineering team needs to speed up error resolution. Here is a list of capabilities that will speed up triage and error resolution:
- Capture all actions of each visitor
- Provide method level visibility on the server side including context information such as method arguments and return values
- Provide the ability for memory heap dumps and access to all requested application performance metrics, e.g: connection pool, thread count, heap sizes, ...
- Use tools to capture this data that developers already use and that also allow sharing data from different environments.
This level of detail is what developers need to understand what exactly went wrong instead of digging through giga bytes of log files
Crash information from mobile native apps by mobile device and version makes it easy to fix specific problems
Having these types of dashboards make it easy to monitor the success of the holiday season and also easy to react on problems and prevent larger damage by executing the right actions. Make sure you do not waste your time with problems that are not real, e.g., an individual user complains or trying to find a problem related to a regional outage of an ISP. Focus on those problems that impact a large number of users and that you can fix. This will make sure you keep conversion rate high and business flowing.
For further reading check out our other recent blogs such as DevOps Survival Guide: 2013 Online Holiday Shopping Season and With Confidence into the Holiday Season: Verifying Readiness in Test / Pre-Production
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
Oct. 28, 2016 04:15 AM EDT Reads: 4,140
Enterprises have been using both Big Data and virtualization for years. Until recently, however, most enterprises have not combined the two. Big Data's demands for higher levels of performance, the ability to control quality-of-service (QoS), and the ability to adhere to SLAs have kept it on bare metal, apart from the modern data center cloud. With recent technology innovations, we've seen the advantages of bare metal erode to such a degree that the enhanced flexibility and reduced costs that cl...
Oct. 28, 2016 04:15 AM EDT Reads: 638
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
Oct. 28, 2016 04:15 AM EDT Reads: 1,536
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
Oct. 28, 2016 04:15 AM EDT Reads: 1,144
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Oct. 28, 2016 02:45 AM EDT Reads: 1,781
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Oct. 28, 2016 02:30 AM EDT Reads: 1,177
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Oct. 28, 2016 02:00 AM EDT Reads: 4,385
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
Oct. 28, 2016 02:00 AM EDT Reads: 34,365
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
Oct. 28, 2016 01:15 AM EDT Reads: 2,223
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Oct. 28, 2016 01:00 AM EDT Reads: 1,209
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...
Oct. 28, 2016 12:45 AM EDT Reads: 1,519
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
Oct. 28, 2016 12:45 AM EDT Reads: 4,261
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Oct. 28, 2016 12:00 AM EDT Reads: 1,454
In his session at Cloud Expo, Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, will provide economic scenarios that describe how the rapid adoption of software-defined everything including cloud services, SDDC and open networking will change GDP, industry growth, productivity and jobs. This session will also include a drill down for several industries such as finance, social media, cloud service providers and pharmaceuticals.
Oct. 28, 2016 12:00 AM EDT Reads: 2,197
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Oct. 27, 2016 10:30 PM EDT Reads: 9,810
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
Oct. 27, 2016 10:30 PM EDT Reads: 566
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Oct. 27, 2016 10:30 PM EDT Reads: 3,843
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
Oct. 27, 2016 10:30 PM EDT Reads: 3,088
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
Oct. 27, 2016 10:15 PM EDT Reads: 1,166
In the 21st century, security on the Internet has become one of the most important issues. We hear more and more about cyber-attacks on the websites of large corporations, banks and even small businesses. When online we’re concerned not only for our own safety but also our privacy. We have to know that hackers usually start their preparation by investigating the private information of admins – the habits, interests, visited websites and so on. On the other hand, our own security is in danger bec...
Oct. 27, 2016 10:15 PM EDT Reads: 693