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The Relationship Era of Marketing Takes Center Stage at Responsys Interact 2013

Eleventh Annual Conference Challenges, Inspires and Energizes Global Marketers to Move Marketing Forward in the Relationship Era

SAN BRUNO, CA -- (Marketwired) -- 05/21/13 -- San Francisco is the epicenter of marketing technology this week as Responsys, Inc. (NASDAQ: MKTG), a leading marketing cloud software and services company, kicks off Responsys Interact 2013, its annual conference that brings together more than 1,000 attendees with the shared initiative of moving the marketing industry forward. Featuring presentations and keynotes from inspirational speakers and some of the most respected brands in the world, Responsys Interact 2013 begins today and runs through May 23 at the San Francisco Marriott Marquis.

"Interact 2013 is all about inspiring marketers to move beyond the traditional notion of 'the campaign' and move towards truly automated, individualized and cross-channel interactions that work for companies and consumers alike," said Scott Olrich, President, Marketing and Platform at Responsys. "As the era of mass-marketing, or what we refer to as the 'campaign era,' draws to a close, Interact 2013 will highlight the future of marketing: personalized interactions across the digital channels at a scale like never before."

Centered around the relationship era of marketing, the three-day conference features keynote presentations from some of the most respected names in digital marketing, including: Toby Fallsgraff, Email Director for Obama for America 2012; Bob Garfield, author of Can't Buy Me Like and co-host of NPR's On the Media; Rob Brosnan, Senior Analyst at Forrester Research; Augie Ray, former Forrester Research analyst and thought leader on digital and social media strategies; and a panel discussion on the "Shared Economy" featuring Airbnb, TaskRabbit and Zipcar, to be moderated by Tomio Geron from Forbes Magazine. Responsys customers, including MetLife, National Geographic, Nordstrom, Orbitz, QuickenLoans and Thomson Reuters will also be featured on the main stage.

In the spirit of challenging, inspiring and energizing attendees with actionable strategies for taking their marketing programs to new levels, Interact 2013 will also feature:

  • Technology for the Relationship Era: Responsys will unveil new platform innovations that redefine the way companies market to customers across the digital channels of email, mobile, social, display and the web.

  • Responsys Customer Success: Thirty breakout sessions will feature Responsys customers, such as Build.com, Intuit, LinkedIn and Verizon Wireless, showcasing their success at putting the customer first across all the digital channels.

  • Inspirational Stories: Chesley B. "Sully" Sullenberger, III, the US Airways pilot who successfully landed Flight 1549 on the Hudson River in 2009, will inspire attendees with his message of taking action in the face of crisis, and Bert Jacobs, co-founder and Chief Executive Optimist of the Life is good® Company, will share how optimism, positivity and a passion for doing good can build a successful brand.

  • Opportunities to Give Back: At Interact 2012, Responsys kicked off its partnership with charity: water and to date has raised roughly $100,000 for the non-profit organization bringing clean, safe drinking water to people in developing nations. At Interact 2013, Paull Young, Director of Digital at charity: water, will provide an update on the projects Responsys has funded and attendees will have opportunities to contribute to charity: water, as well as other charitable causes.

  • A Rocking Good Time: Attendees will network with the world's best digital marketers and get a front row seat to a private concert with Michael Franti, the musician that's "known for mixing rock, rap, reggae, soul and other styles into a musical gumbo all his own."

Responsys Interact 2013 is sponsored by Adobe, Certona, Monetate, PivotLink, PossibleNOW, Return Path, Velti, VideoEmail and Webtrends. To learn more about Responsys Interact 2013, please visit: www.responsysinteract.com.

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About Responsys
Responsys (NASDAQ: MKTG) is a leading marketing cloud software and services company. Our mission is to enable the smartest marketing in the digital world. The most respected brands across the globe use the Responsys Interact Marketing Cloud to manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display and the web. Our customers gain competitive advantage through the automation, individualization, and coordination of cross-channel marketing interactions at scale like never before. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. For more information visit: responsys.com.

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Contact:
Heather MacKinnon
Responsys, Inc.
415.278.5437
[email protected]

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