Welcome!

Machine Learning Authors: Elizabeth White, Yeshim Deniz, Pat Romanski, AppNeta Blog, Derek Weeks

News Feed Item

The Relationship Era of Marketing Takes Center Stage at Responsys Interact 2013

Eleventh Annual Conference Challenges, Inspires and Energizes Global Marketers to Move Marketing Forward in the Relationship Era

SAN BRUNO, CA -- (Marketwired) -- 05/21/13 -- San Francisco is the epicenter of marketing technology this week as Responsys, Inc. (NASDAQ: MKTG), a leading marketing cloud software and services company, kicks off Responsys Interact 2013, its annual conference that brings together more than 1,000 attendees with the shared initiative of moving the marketing industry forward. Featuring presentations and keynotes from inspirational speakers and some of the most respected brands in the world, Responsys Interact 2013 begins today and runs through May 23 at the San Francisco Marriott Marquis.

"Interact 2013 is all about inspiring marketers to move beyond the traditional notion of 'the campaign' and move towards truly automated, individualized and cross-channel interactions that work for companies and consumers alike," said Scott Olrich, President, Marketing and Platform at Responsys. "As the era of mass-marketing, or what we refer to as the 'campaign era,' draws to a close, Interact 2013 will highlight the future of marketing: personalized interactions across the digital channels at a scale like never before."

Centered around the relationship era of marketing, the three-day conference features keynote presentations from some of the most respected names in digital marketing, including: Toby Fallsgraff, Email Director for Obama for America 2012; Bob Garfield, author of Can't Buy Me Like and co-host of NPR's On the Media; Rob Brosnan, Senior Analyst at Forrester Research; Augie Ray, former Forrester Research analyst and thought leader on digital and social media strategies; and a panel discussion on the "Shared Economy" featuring Airbnb, TaskRabbit and Zipcar, to be moderated by Tomio Geron from Forbes Magazine. Responsys customers, including MetLife, National Geographic, Nordstrom, Orbitz, QuickenLoans and Thomson Reuters will also be featured on the main stage.

In the spirit of challenging, inspiring and energizing attendees with actionable strategies for taking their marketing programs to new levels, Interact 2013 will also feature:

  • Technology for the Relationship Era: Responsys will unveil new platform innovations that redefine the way companies market to customers across the digital channels of email, mobile, social, display and the web.

  • Responsys Customer Success: Thirty breakout sessions will feature Responsys customers, such as Build.com, Intuit, LinkedIn and Verizon Wireless, showcasing their success at putting the customer first across all the digital channels.

  • Inspirational Stories: Chesley B. "Sully" Sullenberger, III, the US Airways pilot who successfully landed Flight 1549 on the Hudson River in 2009, will inspire attendees with his message of taking action in the face of crisis, and Bert Jacobs, co-founder and Chief Executive Optimist of the Life is good® Company, will share how optimism, positivity and a passion for doing good can build a successful brand.

  • Opportunities to Give Back: At Interact 2012, Responsys kicked off its partnership with charity: water and to date has raised roughly $100,000 for the non-profit organization bringing clean, safe drinking water to people in developing nations. At Interact 2013, Paull Young, Director of Digital at charity: water, will provide an update on the projects Responsys has funded and attendees will have opportunities to contribute to charity: water, as well as other charitable causes.

  • A Rocking Good Time: Attendees will network with the world's best digital marketers and get a front row seat to a private concert with Michael Franti, the musician that's "known for mixing rock, rap, reggae, soul and other styles into a musical gumbo all his own."

Responsys Interact 2013 is sponsored by Adobe, Certona, Monetate, PivotLink, PossibleNOW, Return Path, Velti, VideoEmail and Webtrends. To learn more about Responsys Interact 2013, please visit: www.responsysinteract.com.

Suggested Tweet on Today's @Responsys News

  • Click to Tweet: The relationship era takes center stage at @Responsys Interact '13 rpsys.co/Pf. Follow the conversation: #MKTG13

About Responsys
Responsys (NASDAQ: MKTG) is a leading marketing cloud software and services company. Our mission is to enable the smartest marketing in the digital world. The most respected brands across the globe use the Responsys Interact Marketing Cloud to manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display and the web. Our customers gain competitive advantage through the automation, individualization, and coordination of cross-channel marketing interactions at scale like never before. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. For more information visit: responsys.com.

Connect with Responsys

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and attent...
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, will discuss how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He will discuss how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to transi...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
Imagine having the ability to leverage all of your current technology and to be able to compose it into one resource pool. Now imagine, as your business grows, not having to deploy a complete new appliance to scale your infrastructure. Also imagine a true multi-cloud capability that allows live migration without any modification between cloud environments regardless of whether that cloud is your private cloud or your public AWS, Azure or Google instance. Now think of a world that is not locked i...
MongoDB Atlas leverages VPC peering for AWS, a service that allows multiple VPC networks to interact. This includes VPCs that belong to other AWS account holders. By performing cross account VPC peering, users ensure networks that host and communicate their data are secure. In his session at 20th Cloud Expo, Jay Gordon, a Developer Advocate at MongoDB, will explain how to properly architect your VPC using existing AWS tools and then peer with your MongoDB Atlas cluster. He'll discuss the secur...