Welcome!

AJAX & REA Authors: David H Deans, Carmen Gonzalez, Pat Romanski, Aria Blog, Lori MacVittie

News Feed Item

Earth911 Media Revitalizes Brand, Website

Relaunch of Iconic Earth911.com Will Promote Audience Growth, Retention and Greater Revenue Opportunities for New Division of Earth911, Inc.

SCOTTSDALE, AZ -- (Marketwired) -- 04/17/13 -- Earth911 Media, a new division of Earth911, Inc., an Infinity Resources Holdings company (OTCQB: IRHC) (OTCBB: IRHC), recently announced the relaunch of its brand identity and redesigned website, Earth911.com.

The new flag logo and tagline, "More Ideas, Less Waste," place Earth911 Media in a position to revamp the way it connects with its readers and partners.

"One of the most important elements of this strategy shift for the Earth911 Media division is the leverage it provides the brand to stay ahead of the curve in the realm of partnerships and revenue generation," said President and COO of Earth911, Inc., Corey Lambrecht. "By re-orienting our message, tactics and design, we will remain flexible and responsive to the changing needs of the digital landscape."

"We wanted a site and branding that reflected who we have become and the values that are important to our company and visitors," said Earth911 Media's Vice President, Raquel Fagan. "Our new flag will help our readers unite under a common goal: to take a stand in the fight against waste and make real changes in their daily lives."

The update comes after an extensive research, design and testing process by Earth911's internal Media and Platform and Applications teams that highlighted creative and effective ways the site could better capture visitors' interests and integrate advertisers. Some of the changes include:

  • Lifestyle-based information architecture and navigation
  • Extensive social media sharing opportunities
  • New and increased in-line native content and advertising placements

"This is a fresh opportunity to relevantly connect our advertising partners with our visitors in all aspects of their daily lives, from work and home to food and style," added Fagan. "It's not enough to think about living a lower-waste lifestyle on occasion -- it's part of everything we do."

This holistic lifestyle integration is already showing its effectiveness. In 2012, Earth911.com visitors increased 53 percent, and pageviews rose by 59 percent. The improved layout and functionality will encourage this trend to continue.

"Our intuitive features make it easier than ever for readers to discover new content, share it with their own networks via social media and increase our word-of-mouth potential," said Tony Ash, director of platform and applications for Earth911, Inc. "We specifically designed for a great user experience that would also directly correlate with our monetization strategy."

The move to maximize Earth911.com and its content to accommodate readers' preferences and interests will not only make the brand stronger, but allow Earth911.com to offer that much more to partners in terms of audience, outreach and interaction.

"These design choices will encourage significant traffic and network growth for Earth911 Media, benefitting not only our readers but also our partners," said Fagan. "Our partnerships will be real-time, relevant and responsive, utilizing tools from affiliate marketing and native content to digital ads and social campaigns."

"'More Ideas, Less Waste' not only applies to the content on our site, it's our business model as well," she added.

About Earth911 Media
Earth911 Media, a division of Earth911, Inc., operates and manages the leading digital resource on living a lower-waste lifestyle, Earth911.com. With the theme of More Ideas, Less Waste, Earth911.com and other Earth911 Media initiatives and platforms provide news, ideas, tips and information that make a difference. Geared towards helping every reader feel inspired and empowered to make simple and impactful choices in their daily lives, this suite of digital resources bring new ways for people to take a stand every day in the fight against waste.

About Earth911, Inc.
Earth911, Inc. supports the growth and goals of businesses and the information needs of consumers on topics relevant to recycling and low-waste. Through its data division, Earth911 is the technology partner for businesses to create unique consumer engagement opportunities through recycling intelligence, powered by the largest directory of recycling information in the US. Earth911 Media is a lifestyle and media publishing company that connects advertising partners with consumers in all aspects of their daily lives, from work and home to food and style. Earth911, Inc. is a wholly-owned subsidiary of Infinity Resources Holdings Corporation (OTCQB: IRHC) (OTCBB: IRHC). Infinity Resources Holdings companies provide innovative waste reduction and landfill diversion solutions for recycling and proper disposal of commercial and consumer waste streams. Visit http://www.irhc.com.

Forward-Looking Statements
This document contains forward-looking statements that are subject to a number of risks, assumptions, and uncertainties that could cause the Company's actual results to differ materially from those projected. These risks, assumptions, and uncertainties include the following: the ability of the Company to raise capital; the ability to complete systems within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price-competitive marketplace; changes in nature of telecommunications regulation in the United States and other countries; changes in business strategy; the successful integration of newly acquired businesses; the impact of technical change; and other risks referenced from time to time in the Company's filings with the Securities and Exchange Commission.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2284232

Add to Digg Bookmark with del.icio.us Add to Newsvine

MEDIA CONTACT:
Jennifer Giacoppo
Sr. Public Relations Director
Earth911 Media
Email Contact
480.889.2650

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
SYS-CON Events announced today that Verizon has been named "Gold Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic network...
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.
SimpleECM is the only platform to offer a powerful combination of enterprise content management (ECM) services, capture solutions, and third-party business services providing simplified integrations and workflow development for solution providers. SimpleECM is opening the market to businesses of all sizes by reinventing the delivery of ECM services. Our APIs make the development of ECM services simple with the use of familiar technologies for a frictionless integration directly into web applicat...
Blue Box has closed a $10 million Series B financing. The round was led by a strategic investor and included participation from prior investors including Voyager Capital and Founders Collective, as well as the Blue Box executive team. This round follows a $4.3 million Series A closed in December of 2012 and led by Voyager Capital. In May of this year, the company announced general availability of its private cloud as a service offering, Blue Box Cloud. Since that release, the company has dem...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic...
Cloudwick, the leading big data DevOps service and solution provider to the Fortune 1000, announced Big Loop, its multi-vendor operations platform. Cloudwick Big Loop creates greater collaboration between Fortune 1000 IT staff, developers and their database management systems as well as big data vendors. This allows customers to comprehensively manage and oversee their entire infrastructure, which leads to more successful production cluster operations, and scale-out. Cloudwick Big Loop supports ...
To manage complex web services with lots of calls to the cloud, many businesses have invested in Application Performance Management (APM) and Network Performance Management (NPM) tools. Together APM and NPM tools are essential aids in improving a business’s infrastructure required to support an effective web experience… but they are missing a critical component – Internet visibility. Internet connectivity has always played a role in customer access to web presence, but in the past few years use...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
Software AG helps organizations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees. Using the Software AG Suite, companies can close the gap between business and IT to create digital systems of differentiation that drive front-line agility. We offer four on-ramps to the Digital Enterprise: alignment through collaborative process analysis; transformation through portfolio management; agility through process automation...
What are the benefits of using an enterprise-grade orchestration platform? In their session at 15th Cloud Expo, Jeff Tegethoff, CEO of Appcore, and Kedar Poduri, Senior Director of Product Management at Citrix Systems, will take a closer look at the architectural design factors needed to support diverse workloads and how to run these workloads efficiently as a service provider. They will also discuss how to deploy private cloud environments in 15 minutes or less.
Headquartered in Santa Monica, California, Bitium was founded by Kriz and Erik Gustavson. The 1,500 cloud-based application using Bitium’s analytics, app management, and single sign-on services include bug trackers, customer service dashboards, Google Apps, and social networks. The firm states website administrators can do multiple tasks online without revealing passwords. Bitium’s advisors include Microsoft’s former CMO and the former senior vice president of strategy, the founder and CEO of Li...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace. ...
StackIQ offers a comprehensive software suite that automates the deployment, provisioning, and management of Big Infrastructure. With StackIQ’s software, you can spin up fully configured big data clusters, quickly and consistently — from bare-metal up to the applications layer — and manage them efficiently. Our software’s modular architecture allows customers to integrate nearly any application with the StackIQ software stack.
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, will address the big issues involving these technologies and, more important, the results they will achieve. How important are public, private, and hybrid cloud to the enterprise? How does one define Big Data? And how is the IoT tying all this together?
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
TechCrunch reported that "Berlin-based relayr, maker of the WunderBar, an Internet of Things (IoT) hardware dev kit which resembles a chunky chocolate bar, has closed a $2.3 million seed round, from unnamed U.S. and Switzerland-based investors. The startup had previously raised a €250,000 friend and family round, and had been on track to close a €500,000 seed earlier this year — but received a higher funding offer from a different set of investors, which is the $2.3M round it’s reporting."...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, da...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. Over the summer Gartner released its much anticipated annual Hype Cycle report and the big news is that Internet of Things has now replaced Big Data as the most hyped technology. Indeed, we're hearing more and more about this fascinating new technological paradigm. ...
In his session at 15th Cloud Expo, Mark Hinkle, Senior Director, Open Source Solutions at Citrix Systems Inc., will provide overview of the open source software that can be used to deploy and manage a cloud computing environment. He will include information on storage, networking(e.g., OpenDaylight) and compute virtualization (Xen, KVM, LXC) and the orchestration(Apache CloudStack, OpenStack) of the three to build their own cloud services.