Welcome!

Machine Learning Authors: Pat Romanski, Yeshim Deniz, Liz McMillan, Elizabeth White, Corey Roth

News Feed Item

Earth911 Media Revitalizes Brand, Website

Relaunch of Iconic Earth911.com Will Promote Audience Growth, Retention and Greater Revenue Opportunities for New Division of Earth911, Inc.

SCOTTSDALE, AZ -- (Marketwired) -- 04/17/13 -- Earth911 Media, a new division of Earth911, Inc., an Infinity Resources Holdings company (OTCQB: IRHC) (OTCBB: IRHC), recently announced the relaunch of its brand identity and redesigned website, Earth911.com.

The new flag logo and tagline, "More Ideas, Less Waste," place Earth911 Media in a position to revamp the way it connects with its readers and partners.

"One of the most important elements of this strategy shift for the Earth911 Media division is the leverage it provides the brand to stay ahead of the curve in the realm of partnerships and revenue generation," said President and COO of Earth911, Inc., Corey Lambrecht. "By re-orienting our message, tactics and design, we will remain flexible and responsive to the changing needs of the digital landscape."

"We wanted a site and branding that reflected who we have become and the values that are important to our company and visitors," said Earth911 Media's Vice President, Raquel Fagan. "Our new flag will help our readers unite under a common goal: to take a stand in the fight against waste and make real changes in their daily lives."

The update comes after an extensive research, design and testing process by Earth911's internal Media and Platform and Applications teams that highlighted creative and effective ways the site could better capture visitors' interests and integrate advertisers. Some of the changes include:

  • Lifestyle-based information architecture and navigation
  • Extensive social media sharing opportunities
  • New and increased in-line native content and advertising placements

"This is a fresh opportunity to relevantly connect our advertising partners with our visitors in all aspects of their daily lives, from work and home to food and style," added Fagan. "It's not enough to think about living a lower-waste lifestyle on occasion -- it's part of everything we do."

This holistic lifestyle integration is already showing its effectiveness. In 2012, Earth911.com visitors increased 53 percent, and pageviews rose by 59 percent. The improved layout and functionality will encourage this trend to continue.

"Our intuitive features make it easier than ever for readers to discover new content, share it with their own networks via social media and increase our word-of-mouth potential," said Tony Ash, director of platform and applications for Earth911, Inc. "We specifically designed for a great user experience that would also directly correlate with our monetization strategy."

The move to maximize Earth911.com and its content to accommodate readers' preferences and interests will not only make the brand stronger, but allow Earth911.com to offer that much more to partners in terms of audience, outreach and interaction.

"These design choices will encourage significant traffic and network growth for Earth911 Media, benefitting not only our readers but also our partners," said Fagan. "Our partnerships will be real-time, relevant and responsive, utilizing tools from affiliate marketing and native content to digital ads and social campaigns."

"'More Ideas, Less Waste' not only applies to the content on our site, it's our business model as well," she added.

About Earth911 Media
Earth911 Media, a division of Earth911, Inc., operates and manages the leading digital resource on living a lower-waste lifestyle, Earth911.com. With the theme of More Ideas, Less Waste, Earth911.com and other Earth911 Media initiatives and platforms provide news, ideas, tips and information that make a difference. Geared towards helping every reader feel inspired and empowered to make simple and impactful choices in their daily lives, this suite of digital resources bring new ways for people to take a stand every day in the fight against waste.

About Earth911, Inc.
Earth911, Inc. supports the growth and goals of businesses and the information needs of consumers on topics relevant to recycling and low-waste. Through its data division, Earth911 is the technology partner for businesses to create unique consumer engagement opportunities through recycling intelligence, powered by the largest directory of recycling information in the US. Earth911 Media is a lifestyle and media publishing company that connects advertising partners with consumers in all aspects of their daily lives, from work and home to food and style. Earth911, Inc. is a wholly-owned subsidiary of Infinity Resources Holdings Corporation (OTCQB: IRHC) (OTCBB: IRHC). Infinity Resources Holdings companies provide innovative waste reduction and landfill diversion solutions for recycling and proper disposal of commercial and consumer waste streams. Visit http://www.irhc.com.

Forward-Looking Statements
This document contains forward-looking statements that are subject to a number of risks, assumptions, and uncertainties that could cause the Company's actual results to differ materially from those projected. These risks, assumptions, and uncertainties include the following: the ability of the Company to raise capital; the ability to complete systems within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price-competitive marketplace; changes in nature of telecommunications regulation in the United States and other countries; changes in business strategy; the successful integration of newly acquired businesses; the impact of technical change; and other risks referenced from time to time in the Company's filings with the Securities and Exchange Commission.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2284232

Add to Digg Bookmark with del.icio.us Add to Newsvine

MEDIA CONTACT:
Jennifer Giacoppo
Sr. Public Relations Director
Earth911 Media
Email Contact
480.889.2650

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

CloudEXPO Stories
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value extensible storage infrastructure has in accelerating software development activities, improve code quality, reveal multiple deployment options through automated testing, and support continuous integration efforts. All this will be described using tools common in DevOps organizations.
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the benefits of the cloud without losing performance as containers become the new paradigm.
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.