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Earth911 Media Revitalizes Brand, Website

Relaunch of Iconic Earth911.com Will Promote Audience Growth, Retention and Greater Revenue Opportunities for New Division of Earth911, Inc.

SCOTTSDALE, AZ -- (Marketwired) -- 04/17/13 -- Earth911 Media, a new division of Earth911, Inc., an Infinity Resources Holdings company (OTCQB: IRHC) (OTCBB: IRHC), recently announced the relaunch of its brand identity and redesigned website, Earth911.com.

The new flag logo and tagline, "More Ideas, Less Waste," place Earth911 Media in a position to revamp the way it connects with its readers and partners.

"One of the most important elements of this strategy shift for the Earth911 Media division is the leverage it provides the brand to stay ahead of the curve in the realm of partnerships and revenue generation," said President and COO of Earth911, Inc., Corey Lambrecht. "By re-orienting our message, tactics and design, we will remain flexible and responsive to the changing needs of the digital landscape."

"We wanted a site and branding that reflected who we have become and the values that are important to our company and visitors," said Earth911 Media's Vice President, Raquel Fagan. "Our new flag will help our readers unite under a common goal: to take a stand in the fight against waste and make real changes in their daily lives."

The update comes after an extensive research, design and testing process by Earth911's internal Media and Platform and Applications teams that highlighted creative and effective ways the site could better capture visitors' interests and integrate advertisers. Some of the changes include:

  • Lifestyle-based information architecture and navigation
  • Extensive social media sharing opportunities
  • New and increased in-line native content and advertising placements

"This is a fresh opportunity to relevantly connect our advertising partners with our visitors in all aspects of their daily lives, from work and home to food and style," added Fagan. "It's not enough to think about living a lower-waste lifestyle on occasion -- it's part of everything we do."

This holistic lifestyle integration is already showing its effectiveness. In 2012, Earth911.com visitors increased 53 percent, and pageviews rose by 59 percent. The improved layout and functionality will encourage this trend to continue.

"Our intuitive features make it easier than ever for readers to discover new content, share it with their own networks via social media and increase our word-of-mouth potential," said Tony Ash, director of platform and applications for Earth911, Inc. "We specifically designed for a great user experience that would also directly correlate with our monetization strategy."

The move to maximize Earth911.com and its content to accommodate readers' preferences and interests will not only make the brand stronger, but allow Earth911.com to offer that much more to partners in terms of audience, outreach and interaction.

"These design choices will encourage significant traffic and network growth for Earth911 Media, benefitting not only our readers but also our partners," said Fagan. "Our partnerships will be real-time, relevant and responsive, utilizing tools from affiliate marketing and native content to digital ads and social campaigns."

"'More Ideas, Less Waste' not only applies to the content on our site, it's our business model as well," she added.

About Earth911 Media
Earth911 Media, a division of Earth911, Inc., operates and manages the leading digital resource on living a lower-waste lifestyle, Earth911.com. With the theme of More Ideas, Less Waste, Earth911.com and other Earth911 Media initiatives and platforms provide news, ideas, tips and information that make a difference. Geared towards helping every reader feel inspired and empowered to make simple and impactful choices in their daily lives, this suite of digital resources bring new ways for people to take a stand every day in the fight against waste.

About Earth911, Inc.
Earth911, Inc. supports the growth and goals of businesses and the information needs of consumers on topics relevant to recycling and low-waste. Through its data division, Earth911 is the technology partner for businesses to create unique consumer engagement opportunities through recycling intelligence, powered by the largest directory of recycling information in the US. Earth911 Media is a lifestyle and media publishing company that connects advertising partners with consumers in all aspects of their daily lives, from work and home to food and style. Earth911, Inc. is a wholly-owned subsidiary of Infinity Resources Holdings Corporation (OTCQB: IRHC) (OTCBB: IRHC). Infinity Resources Holdings companies provide innovative waste reduction and landfill diversion solutions for recycling and proper disposal of commercial and consumer waste streams. Visit http://www.irhc.com.

Forward-Looking Statements
This document contains forward-looking statements that are subject to a number of risks, assumptions, and uncertainties that could cause the Company's actual results to differ materially from those projected. These risks, assumptions, and uncertainties include the following: the ability of the Company to raise capital; the ability to complete systems within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price-competitive marketplace; changes in nature of telecommunications regulation in the United States and other countries; changes in business strategy; the successful integration of newly acquired businesses; the impact of technical change; and other risks referenced from time to time in the Company's filings with the Securities and Exchange Commission.

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MEDIA CONTACT:
Jennifer Giacoppo
Sr. Public Relations Director
Earth911 Media
Email Contact
480.889.2650

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