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AJAX & REA Authors: Elizabeth White, Liz McMillan, Pat Romanski, Kevin Benedict, Hovhannes Avoyan

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Astoria Software and Acrolinx Announce Strategic Partnership

Astoria Software, a division of TransPerfect, today announced a strategic partnership with Acrolinx to embed Acrolinx’s content optimization software into the Astoria Component Content Management solution. The two companies have also established a one-stop business relationship to give clients of the Astoria Component Content Management solution a single point of contact for using the products and services of both companies.

Driving Content Quality Throughout the Content Creation Business Process

The combination of Astoria and Acrolinx joins together the world’s first SaaS platform for building, managing, and publishing XML content across the enterprise with the world’s most advanced platform for ensuring content quality. Acrolinx now analyzes Astoria clients’ content for spelling, grammar, style, terminology, reuse, search-engine optimization, and simplified English. Acrolinx calculates a quality score for content components that reside in Astoria servers, and that score may be applied during a workflow to automate and unclog bottlenecks in the typical copy-editing operation. The results are significant:

  • Localization savings of 10 percent to 25 percent by reducing word count, simplifying sentence structure, and standardizing terminology
  • Editing efficiency improvements of 50 percent to 75 percent by automating checks in seven critical areas, including style, spelling, and grammar

Also, Acrolinx’s unique ability to conduct linguistic checking in six languages (English, German, Japanese, French, Swedish, and Chinese) and terminology checking in 18 languages enables Astoria clients to ensure content quality in both pre-translated and post-translated material.

The business benefits are straightforward: Astoria Software’s clients operate in global markets, and the ability to move into new markets quickly is a significant advantage. The Acrolinx technology enhances content quality throughout a customer’s business processes because it works on English and non-English content. Hence, Astoria clients are able to move into new markets with higher quality content in new languages more quickly than their competitors.

“The Astoria Software-Acrolinx strategic partnership gives our clients first-mover advantages in new markets, which enables them to realize higher revenues than their competitors,” said Michael Rosinski, president and CEO of Astoria Software. “We already had several clients in common with Acrolinx, so there was strong incentive to craft a strategy that incorporates both companies and systems. Our clients and prospects will be ultimate beneficiaries of this alignment, and that’s good business for everyone.”

Andrew Bredenkamp, founder and president of Acrolinx, said, “Acrolinx has been a pioneering force in the digital content industry, and we recognize in Astoria Software a similar spirit of innovation. We are pleased to have a strategic partnership with a company that is widely recognized for its expertise in XML content management.”

About Astoria Software

Astoria Software is the world’s most successful Enterprise solution for XML Component Content Management and the first to deliver both an Enterprise-wide SaaS/On-Demand and an On-Premise approach to structured content management. Cisco Systems, Teradata, ITT Fluid Technology, Siemens Healthcare, Northrop Grumman, Avaya, Citrix, and other Forbes Global 2000 manufacturers rely on Astoria to meet increasingly competitive demands for product documentation — high volume, accelerated time-to-market, and globalized output. Astoria Component Content Management, whether On-Demand or On-Premise, is an enterprise-wide solution for Translation-Enabled Content Management, reducing documentation costs up to 90 percent, compressing product launch times from months to weeks, and generating productivity and management benefits with its flexible delivery model. Astoria Software, a division of TransPerfect, Inc., is based in San Francisco. For more information, visit www.astoriasoftware.com.

About Acrolinx

Acrolinx provides Content Optimization Software that enables companies such as Adobe, Dell, Cisco, IBM, Philips, and Siemens to make their content easier to comprehend, cheaper to translate, and easier to find. Built on a powerful linguistic analytics engine, Acrolinx helps its customers analyze and optimize the content they deliver to their customers. Learn more at www.acrolinx.com.

About TransPerfect

With annual revenues of more than $350 million, TransPerfect is the world's largest privately held provider of language services and technology solutions. From offices in more than 80 cities on six continents, TransPerfect offers a full range of services in 170+ languages to clients worldwide. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and EN 15038 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at www.transperfect.com.

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