|By Business Wire||
|April 11, 2013 03:43 PM EDT||
Turner Broadcasting and Funny Or Die, together with HTC, have developed a short-form comedy sketch featuring James Van Der Beek (Don’t Trust the B in Apartment 23, Varsity Blues) designed to promote HTC’s new smartphone, the HTC One. Debuting on Funny Or Die Friday, April 12, the content will extend through a multi-platform promotion across the Turner portfolio of comedy television networks and digital screens, leveraging the power of brands like TBS and Adult Swim, along with TeamCoco.com. Additionally, the comedy piece integrating the new HTC One marks Funny Or Die’s debut in top movie theaters nationwide through NCM Media Networks.
Filmed on-location in Malibu, CA, Van Der Beek stars in a dating show parody featuring the HTC One and competing bachelor contestants - Smart Phone, Flip Phone, Rotary Phone and ‘90s Phone - all vying for the heart (and ear) of a beautiful bachelorette. Van Der Beek plays the role of the show’s suave host, who occasionally forgets that he’s not part of the consideration set. The content will debut on Funny Or Die Friday, April 12, with promotion across TBS and TBS.com, Adult Swim and AdultSwim.com, truTV and truTV.com, as well as TeamCoco.com beginning the week of April 15. Theatre audiences will also be entertained by the Funny Or Die content on 8,000 movie screens exclusively in NCM’s FirstLook pre-show program in hundreds of theatres nationwide from April 26-May 23.
“Funny Or Die is an expert in this space – creating content that makes people laugh, that people want to share within their social circles, and that brands trust to help make deeper connections with consumers,” said Ed Wise, senior vice president, Turner Branded Entertainment. “Amplifying creative like this across the range of the Turner portfolio gives HTC the reach and the audiences they are looking for as they launch the HTC One.”
“A multi-screen approach has been at the core of our global media strategy for the HTC One and this is the perfect integration to deliver this strategy in a unique and relevant way – through the creation of original entertainment content. We are excited about this first in custom content as a part of our media partnership with Turner and look forward to bringing the hilariously funny video to consumers nationwide – everywhere they go to be entertained,” said Erin McGee, vice president of marketing, HTC North America.
“Movie audiences will love HTC’s Funny Or Die branded comedy piece, and we couldn’t be more proud to bring this great content to our big screens,” said Cliff Marks, president of sales and marketing with NCM Media Networks. “It perfectly matches the bold and playful execution of the HTC One phone, and is the ideal way to top off HTC’s fully-integrated on-screen, on-site, online and mobile cinema experience.”
“We had a great time working with James again and showcasing his incredible comedic talents,” said Chris Bruss, vice president of Branded Entertainment for Funny Or Die. “It’s a really funny video that will resonate with the FOD audience – and it’s very exciting for our creative team to see content like this promoted on TV and in movie theatres.”
Wrapped in a distinct zero-gap aluminum unibody, the new HTC One introduces HTC BlinkFeed™, HTC Zoe™, HTC BoomSound™ and HTC Sense TV™, key new HTC Sense® innovations that re-imagine the mobile experience and set a new standard for smartphones.
- HTC BlinkFeed: A bold new experience that transforms the home screen on the HTC One into a single live stream of personally relevant information including social updates, news, photos and more.
- HTC UltraPixel Camera with HTC Zoe: Redefines how people capture, relive and share moments. HTC Zoe gives people the ability to shoot high-res photos that come to life in three-second snippets.
- HTC BoomSound: For the first time on a phone, introduces front-facing stereo speakers with a dedicated amplifier and an amazing full HD display. Beats Audio is integrated across the entire experience for rich, authentic sound.
- HTC Sense TV: Transforms the new HTC One into an interactive program guide and remote control for most TVs, set-top boxes and receivers.
“The One” was directed by Lauren Palmagiano and written by Bryan Safi.
In 2012, Turner and Funny Or Die entered into a strategic partnership that gave Turner an equity stake in the comedy brand and established Turner Digital Ad Sales as the exclusive seller of advertising opportunities with Funny Or Die. NCM Media Networks is Funny Or Die’s exclusive cinema partner. OMG was the agency partner on the campaign.
About Funny Or Die
Funny Or Die launched in April 2007 and has become an award-winning top destination for comedy on the web. The site has over 19 million unique users per month, over 60 million video views per month, and has grown into a vertically integrated 21st century digital studio that produces high quality content over numerous platforms, operating a social media and marketing division with over 5.8 million Twitter followers (#1 Comedy Brand), approximately 2 million Facebook fans, and devoted followers on numerous social networking and sharing sites. Funny Or Die has become the “place to be seen” for comedic celebrities, and the obvious destination for a daily comedy fix. Funny Or Die's founders are Gary Sanchez Productions (Will Ferrell, Adam McKay and Chris Henchy), Creative Artists Agency (CAA), Randy Adams and Michael Kvamme. Judd Apatow is also a principal partner in Funny Or Die.
Founded in 1997, HTC Corp. (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC's portfolio includes smartphones and tablets powered by the HTC Sense® user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com.
About National CineMedia (NCM)
National CineMedia (NCM) operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater advertising network covers 183 Designated Market Areas® (49 of the top 50) and includes over 19,300 screens (approximately 18,500 digital). During 2012, approximately 710 million patrons attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. The NCM Fathom Events live digital broadcast network (“DBN”) is comprised of over 740 locations in 172 Designated Market Areas® (including all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 41 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 46.7% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com. (NCMI-A)
About Turner Broadcasting
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
Cryptography has become one of the most underappreciated, misunderstood components of technology. It’s too easy for salespeople to dismiss concerns with three letters that nobody wants to question. ‘Yes, of course, we use AES.’ But what exactly are you trusting to be the ultimate guardian of your data? Let’s face it – you probably don’t know. An organic, grass-fed Kobe steak is a far cry from a Big Mac, but they’re both beef, right? Not exactly. Crypto is the same way. The US government require...
May. 23, 2015 12:00 AM EDT Reads: 3,811
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT transformation?
May. 23, 2015 12:00 AM EDT Reads: 4,142
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
May. 22, 2015 11:30 PM EDT Reads: 2,569
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enter...
May. 22, 2015 11:30 PM EDT Reads: 1,890
Red Hat, Inc. has announced Red Hat JBoss Enterprise Application Platform (JBoss EAP) 6.4 and introduced expanded benefits for JBoss EAP subscribers deploying their Java applications in hybrid cloud environments. Enterprises are under pressure to deliver new applications fast; however, many factors, including rigid proprietary stacks, inflexible licensing agreements, and cultural silos in IT can prevent enterprises from achieving the agility they need to stay competitive. Enterprises are incre...
May. 22, 2015 11:00 PM EDT Reads: 1,667
MeriTalk, a public-private partnership focused on improving the outcomes of government IT, today announced the results of its new report, "The Agile Advantage: Can DevOps Move Cloud to the Fast Lane?" The study, underwritten by Accenture Federal Services, reveals that approximately two-thirds of Feds say DevOps will help agencies shift into the cloud fast lane - improving IT collaboration and migration speed. But help is needed, with 66 percent saying that their agency needs to move IT services ...
May. 22, 2015 11:00 PM EDT Reads: 1,719
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. 8th International Big Data Expo, co-located with 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. As advanced data storage, access and analytics technologies aimed at handling high-volume and/or fast moving data all move center stage, aided by the cloud computing bo...
May. 22, 2015 08:45 PM EDT Reads: 1,565
Every day we read jaw-dropping stats on the explosion of data. We allocate significant resources to harness and better understand it. We build businesses around it. But we’ve only just begun. For big payoffs in Big Data, CIOs are turning to cognitive computing. Cognitive computing’s ability to securely extract insights, understand natural language, and get smarter each time it’s used is the next, logical step for Big Data.
May. 22, 2015 08:00 PM EDT Reads: 2,049
There's no doubt that the Internet of Things is driving the next wave of innovation. Google has spent billions over the past few months vacuuming up companies that specialize in smart appliances and machine learning. Already, Philips light bulbs, Audi automobiles, and Samsung washers and dryers can communicate with and be controlled from mobile devices. To take advantage of the opportunities the Internet of Things brings to your business, you'll want to start preparing now.
May. 22, 2015 07:00 PM EDT Reads: 5,702
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developmen...
May. 22, 2015 06:00 PM EDT Reads: 2,298
In a world of ever-accelerating business cycles and fast-changing client expectations, the cloud increasingly serves as a growth engine and a path to new business models. Dynamic clouds enable businesses to continuously reinvent themselves, adapting their business processes, their service and software delivery and their operations to achieve speed-to-market and quick response to customer feedback. As the cloud evolves, the industry has multiple competing cloud technologies, offering on-premises ...
May. 22, 2015 06:00 PM EDT Reads: 4,030
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
May. 22, 2015 05:30 PM EDT Reads: 4,048
Over the years, a variety of methodologies have emerged in order to overcome the challenges related to project constraints. The successful use of each methodology seems highly context-dependent. However, communication seems to be the common denominator of the many challenges that project management methodologies intend to resolve. In this respect, Information and Communication Technologies (ICTs) can be viewed as powerful tools for managing projects. Few research papers have focused on the way...
May. 22, 2015 05:00 PM EDT Reads: 1,753
As the world moves from DevOps to NoOps, application deployment to the cloud ought to become a lot simpler. However, applications have been architected with a much tighter coupling than it needs to be which makes deployment in different environments and migration between them harder. The microservices architecture, which is the basis of many new age distributed systems such as OpenStack, Netflix and so on is at the heart of CloudFoundry – a complete developer-oriented Platform as a Service (PaaS...
May. 22, 2015 05:00 PM EDT Reads: 1,622
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises a...
May. 22, 2015 05:00 PM EDT Reads: 2,376
Hybrid IT is an approach to delivering IT services that matches business requirements and application needs with different IT deployment modalities. In their session at 16th Cloud Expo, Jeff Katzen, Director of the Cloud Practice at CenturyLink, and Gary Sloper, Area Vice President, Sales Engineering and Operations, at CenturyLink, will go into more depth around those different modalities and how customers have made decisions to choose between them. They will talk to some of the challenges t...
May. 22, 2015 04:45 PM EDT Reads: 1,655
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
May. 22, 2015 04:00 PM EDT Reads: 3,081
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect...
May. 22, 2015 03:00 PM EDT Reads: 4,105
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential. The DevOps Summit at Cloud Expo – to be held June 3-5, 2015, at the Javits Center in New York City – will expand the DevOps community, enable a wide...
May. 22, 2015 03:00 PM EDT Reads: 1,899
Enterprises are fast realizing the importance of integrating SaaS/Cloud applications, API and on-premises data and processes, to unleash hidden value. This webinar explores how managers can use a Microservice-centric approach to aggressively tackle the unexpected new integration challenges posed by proliferation of cloud, mobile, social and big data projects. Industry analyst and SOA expert Jason Bloomberg will strip away the hype from microservices, and clearly identify their advantages and d...
May. 22, 2015 02:30 PM EDT Reads: 1,494