|By Shelly Palmer||
|April 10, 2013 05:36 PM EDT||
In today’s modern poly-device lifestyle, consumers shift seamlessly across phones, computers, televisions and tablets, devouring rich media content wherever they are. This hyper-connected culture has spawned a new breed of consumer who expects high-quality entertainment on-demand – and at lightning-fast speed.
Despite consumers’ voracious appetites for such content, the ability to capture video with state-of-the-art equipment in increasingly higher-resolution formats has far surpassed the technical infrastructure in distribution.
For example, the increased resolution made possible by HD (high-definition) video and the developing UltraHD (4K) resolution standard means higher bitrates, creating a massive burden on both fixed and mobile networks. A technically efficient and low-cost solution for disseminating the massive amount of data required for high-quality video has yet to be adopted.
So How Can We Fix This?
An obvious solution is limiting the video bitrate, but doing so in “brute force” causes noticeable degradation in image quality — an unacceptable trade-off for consumers and content providers alike.
The ability to provide high-quality video quickly comes down to bandwidth for content providers. If videos were a liquid, bandwidth would refer to the size of the pipe. If too much liquid tries to enter the pipe, it will travel at slower pace, impeding video delivery. Wedge even larger high quality video files into the pipe and it’s only a matter of time before it clogs completely.
A Change in Culture
In just the past few years, we have witnessed a fundamental shift away from video content delivery over traditional broadcast networks (over-the-air, cable and satellite) to virtually spot-delivery via over-the-top (OTT) Internet delivery. Netflix, Hulu, Amazon Instant video and iTunes have emerged as household names, seizing market share in their quest to satiate consumers’ intensifying appetites for content choice, flexibility and value.
Mobile video delivery has also grown at a dizzying pace as YouTube, Vimeo and Hulu continue to proliferate mobile OTT services, along with robust “TV Everywhere” offerings launched by the majority of cable and satellite networks.
The mainstreaming of these popular services, along with revolutionary mobile technologies that make viewing videos as simple as switching on an iPhone, now mean Americans are spending more online time than ever consuming video content.
Cisco’s Visual Networking Index estimates that video delivery monopolizes more than 50 percent of Internet bandwidth today, instigating the main source of Internet bottlenecks and ultimately, the primary cause of consumer frustration over poor performance. Mobile video streaming is swelling so rapidly that it will account for the majority of the 65 times increase in wireless data traffic estimated by Cisco in 2014. If Cisco’s forecast is upheld, the influx of video traffic may grind mobile networks to a halt as 3G and 4G wireless fail to support the increased demand.
The combination of the demand for both fixed and mobile video delivery, which is growing exponentially, along with the increasing resolution and quality of video capture and display devices, means it’s only a matter of time before bandwidth demand exceeds capacity.
But… Are There Ways to Improve Things?
The recently proposed HEVC (H.265) video compression standard promises up to 50 percent bitrate reduction compared to the existing H.264 standard, but it will take at least five to seven years for mass-market penetration.
Regardless of future standards, what’s indisputable is that compression of higher-quality video content is mission critical. A video optimization solution is needed now, but only if it possesses the capability to lower video stream bitrates without the loss of quality.
Investigations by academia and industry have resulted in limited, and thus far, incremental improvements in compression – until recently. To improve the delivery system and user experience, our media optimization experts at Beamr have developed novel algorithms that could be integrated into either the content creation or delivery systems to optimize video streams and make videos more storage and distribution-friendly.
Beamr’s Improvements to the System
Our patented optimization algorithm reduces the bitrate of H.264 video streams by up to 75 percent (4X), without affecting their perceptual quality. And because it works in the domain of standard H.264 video, the resulting video streams are fully compatible with any media player or consumer device.
Already proven in our popular JPEGmini photo recompression platform, the optimization algorithm imitates the perceptual qualities of the human eye, ensuring the video stream is compressed to the maximum extent possible by removing redundancies, without creating any visual artifacts in the process.
Regardless of how you prefer to devour your favorite videos across media platforms, new optimization tools based on proven scientific algorithms can streamline the delivery process, unclogging the bandwidth pipes to ensure that you can effortlessly hit “play” and watch high-quality video on-demand without interruption across multiple screens.
(To learn more about Beamr, please visit its website.)
In high-production environments where release cycles are measured in hours or minutes — not days or weeks — there's little room for mistakes and no room for confusion. Everyone has to understand what's happening, in real time, and have the means to do whatever is necessary to keep applications up and running optimally. DevOps is a high-stakes world, but done well, it delivers the agility and performance to significantly impact business competitiveness.
Dec. 21, 2014 07:00 PM EST Reads: 1,221
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 21, 2014 06:00 PM EST Reads: 2,726
ScriptRock makes GuardRail, a DevOps-ready platform for configuration monitoring. Realizing we were spending way too much time digging up, cataloguing, and tracking machine configurations, we began writing our own scripts and tools to handle what is normally an enormous chore. Then we took the concept a step further, giving it a beautiful interface and making it simple enough for our bosses to understand. We named it GuardRail after its function - to allow businesses to move fast and stay sa...
Dec. 21, 2014 02:30 PM EST Reads: 1,214
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
Dec. 21, 2014 02:00 PM EST Reads: 3,061
SYS-CON Media announced today that Sematext launched a popular blog feed on DevOps Journal with over 6,000 story reads over the weekend. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting an...
Dec. 21, 2014 01:00 PM EST Reads: 1,174
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 21, 2014 01:00 PM EST Reads: 2,599
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Dec. 21, 2014 11:30 AM EST Reads: 3,139
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
Dec. 21, 2014 11:00 AM EST Reads: 2,774
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
Dec. 21, 2014 11:00 AM EST Reads: 2,639
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Dec. 21, 2014 10:00 AM EST Reads: 2,781
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
Dec. 21, 2014 10:00 AM EST Reads: 2,718
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
Dec. 21, 2014 08:30 AM EST Reads: 2,935
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
Dec. 21, 2014 06:30 AM EST Reads: 2,591
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
Dec. 20, 2014 11:00 PM EST Reads: 2,083
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
Dec. 20, 2014 11:00 PM EST Reads: 1,956
AppZero has announced that its award-winning application migration software is now fully qualified within the Microsoft Azure Certified program. AppZero has undergone extensive technical evaluation with Microsoft Corp., earning its designation as Microsoft Azure Certified. As a result of AppZero's work with Microsoft, customers are able to easily find, purchase and deploy AppZero from the Azure Marketplace. With just a few clicks, users have an Azure-based solution for moving applications to the...
Dec. 20, 2014 09:00 AM EST Reads: 1,680
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 20, 2014 08:00 AM EST Reads: 2,238
The cloud is becoming the de-facto way for enterprises to leverage common infrastructure while innovating and one of the biggest obstacles facing public cloud computing is security. In his session at 15th Cloud Expo, Jeff Aliber, a global marketing executive at Verizon, discussed how the best place for web security is in the cloud. Benefits include: Functions as the first layer of defense Easy operation –CNAME change Implement an integrated solution Best architecture for addressing network-l...
Dec. 20, 2014 05:00 AM EST Reads: 2,131
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 19, 2014 11:45 PM EST Reads: 2,129