“Trust is an ongoing journey and sits at the foundation of any vendor relationship – the companies that don’t consistently earn trust won’t be around long,” noted Henrik Rosendahl, Senior VP of Cloud Solutions at Quantum, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “As they do more with cloud, trust will organically grow – maybe it’s just about meeting SLAs or seeing firsthand that data is there when you need it,” Rosendahl continued.
Cloud Computing Journal: The move ...| By Marketwire . | Article Rating: |
|
| March 19, 2013 05:00 PM EDT | Reads: |
531 |
AUSTIN, TX -- (Marketwire) -- 03/19/13 -- Mass Relevance, the technology leader in social curation and integration, today announced that Beauty.com, a division of drugstore.com, inc., recently launched Front Row at Fashion Week (http://www.beauty.com/explore-fashion-week-with-beauty-com/qxc311527) using the Mass Relevance platform.
Through Mass Relevance, Beauty.com offered consumers access to live streaming photos, videos, and social content from Fashion Week in an interactive online destination that integrated real-time, brand-relevant social conversations from Twitter. The experience, which encouraged participation and motivated visitors to join in the conversation during Fashion Week, included a stream of Tweets curated with the hashtag #BcomFrontRow. Consumers were also able to join the conversation via Twitter without leaving the visualization. A photo wall of behind the scenes shots was also curated and re-displayed from Twitter in real-time along with a spotlight highlighting Tweets from Beauty.com and other celebrated personalities, providing a unique view into Fashion week inside of the Beauty.com website.
"This was the first time Beauty.com deployed a real-time hub for all things social surrounding Fashion Week. Being able to turn a live event into an online, social experience for fans and customers was exciting for us," said Shanti DeLand, Social Marketing Strategist for Beauty.com.
Behind the scenes, Mass Relevance's social engagement platform discovers, filters and displays the real-time conversations that drive the social hub experience.
"Through Mass Relevance, Beauty.com was able to integrate the most relevant and compelling social content into a single destination for consumers, and align their brand with buzz around Fashion Week," said Sam Decker, founder and CEO of Mass Relevance. "The social hub went beyond simple streams to create dynamic visualizations that encouraged participation and engagement -- and brought the Beauty.com brand to life in a new way. We're very excited to work with Beauty.com to continue to drive social engagement."
The Mass Relevance platform breaks down the silo between social media and brand advertising to offer a new way to inspire consumers and bring their experiences into the center of the brand. Through Mass Relevance, brands such as Beauty.com can spark and guide consumer conversation by leveraging social media curated from sources such as Twitter, Instagram, Facebook, YouTube, and Google+. Experiences created on the Mass Relevance platform are:
- Safe: Brands can now easily inspire consumers to generate and share relevant word of mouth from multiple mediums within a single, controlled experience that can be displayed across any digital endpoint.
- Relevant: Real time, social content is updated based on automated rules or hand moderation to create a continuously fresh user-experience.
- Sharable: Both editorial brand content and user-generated content can be shared socially. Visualizations built into the experience facilitate content generation, enabling people to Tweet, post, or comment through the social platform of choice without leaving branded site.
About Mass Relevance
Based in Austin, Texas, Mass Relevance enables entertainment, media, retail, and manufacturing brands to drive real-time social engagement through social curation and integration. In the past nine months alone, Mass Relevance has delivered more than three billion pieces of social content to multiple digital surfaces (curated from over nine billion pieces flowing through the Mass Relevance platform) to support iconic events like the Super Bowl and Academy Awards, launches such as The Avengers and Madonna MDNA, and television phenoms American Idol, X-Factor, WWE and The Voice. The company serves more than 150 clients including "Big Four" television networks, seven of the top 10 2011 cable networks, as well as top brands like Target, Cisco, Ford, Samsung, New York Giants, Pepsi, Purell and Victoria's Secret.
The company is privately held with venture capital funding. For more information, please visit the company's website at www.massrelevance.com, on Facebook (http://www.facebook.com/massrelevance) and at Twitter (http://twitter.com/#!/massrelevance).
About Beauty.com® - The World of Beauty Online® Beauty.com, a division of drugstore.com, inc., is a leading online destination for prestige beauty products. The web store provides a highly personalized shopping experience and offers more than 350 brands from widely recognized to niche, hard-to-find products.
Erica Cenci
Brady PR for Mass Relevance
Phone: 402-889-2674
Email: Email Contact
Published March 19, 2013 Reads 531
Copyright © 2013 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
More Stories By Marketwire .
Copyright © 2009 Marketwire. All rights reserved. All the news releases provided by Market Wire are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.
- Cloud People: A Who's Who of Cloud Computing
- AMD and Adobe Collaborate on Upcoming Version of Adobe Premiere Pro Software to Enable Breakthrough Video Editing Performance Through Open Standards
- New Relic Q1 2013 Blazes Past Growth Targets and Reaches 40,000 Active Customer Accounts
- Predixion Software Announces General Availability of the Latest Version of its Predictive Analytics Platform
- Social Loginwall Failure
- Five Big Data Features in SQL Server
- MicroStrategy Announces General Availability of MicroStrategy 9.3.1
- Cloud Expo NY: Cloud & Location-Aware Big Data Is Changing Our World
- GoBank Announces Timing of General Availability and National Distribution Relationships at FinovateSpring
- How Bon-Ton Stores Align Business Goals with IT Requirements
- WordsEye Announces Upcoming Beta of a First-of-Its-Kind Text-to-Scene Application
- MicroStrategy Announces General Availability of MicroStrategy 9.3.1
- Cloud People: A Who's Who of Cloud Computing
- AMD and Adobe Collaborate on Upcoming Version of Adobe Premiere Pro Software to Enable Breakthrough Video Editing Performance Through Open Standards
- New Relic Q1 2013 Blazes Past Growth Targets and Reaches 40,000 Active Customer Accounts
- Predixion Software Announces General Availability of the Latest Version of its Predictive Analytics Platform
- Book Excerpt: jQuery Essentials | Part 1
- Red Hat Reinforces Java Commitment
- Social Loginwall Failure
- VCE Revisited, Now and Zen
- Five Steps Toward Achieving Better Compliance with Identity Analytics
- Five Big Data Features in SQL Server
- Development Testing for Java Applications
- Big Data Is Not Just About Marketing: Don’t Forget the IT Department’s Needs
- Building a Drag-and-Drop Shopping Cart with AJAX
- What Is AJAX?
- Google Maps! AJAX-Style Web Development Using ASP.NET
- Flashback to January 2006: Exclusive SYS-CON.TV Interviews on "OpenAjax Alliance" Announcement
- How and Why AJAX, Not Java, Became the Favored Technology for Rich Internet Applications
- Where Are RIA Technologies Headed in 2008?
- AJAXWorld Conference & Expo to Take Place October 2-4, 2006, at the Santa Clara Convention Center, California
- "Real-World AJAX" One-Day Seminar Arrives in Silicon Valley
- AJAX Sponsor Webcasts Are Now Available at AJAXWorld Website
- AJAXWorld University Announces AJAX Developer Bootcamp
- AJAX Support In JadeLiquid WebRenderer v3.1
- Struts Validations Framework Using AJAX
“Trust is an ongoing journey and sits at the foundation of any vendor relationship – the companies that don’t consistently earn trust won’t be around long,” noted Henrik Rosendahl, Senior VP of Cloud Solutions at Quantum, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “As they do more with cloud, trust will organically grow – maybe it’s just about meeting SLAs or seeing firsthand that data is there when you need it,” Rosendahl continued.
Cloud Computing Journal: The move ...May. 20, 2013 03:15 AM EDT Reads: 1,540 |
By Jeremy Geelan The economics of business are radically changing due to the way in which software and services are being delivered thanks to cloud computing. In his session at 12th Cloud Expo | Cloud Expo New York [10-13 June, 2013], Mike Kavis will cover six reasons for the disruption.May. 20, 2013 03:00 AM EDT Reads: 4,300 |
By Liz McMillan Learn about the complex regulations surrounding HIPAA compliance and other considerations for running sensitive data in the Cloud.
In their session at the 12th International Cloud Expo, Frank Nydam, Director of Healthcare Solutions at VMware, and Ken Ziegler, CEO of Logicworks, will discuss the best practices for leveraging virtualization and cloud technologies without sacrificing security or compliance. Care providers, State and Federal entities, integrators and SaaS providers large and small...May. 20, 2013 02:30 AM EDT Reads: 2,039 |
By Pat Romanski In the face of rapidly increasing amounts of unstructured data, industry is investing heavily to turn machines into services and connect them to analytics engines that will extract an extraordinary amount of value and unleash a productivity revolution for both businesses and consumers.
In the health care, transportation and energy sectors alone, the combination of machine diagnostics software and analytics will eliminate as much as $150 billion in waste.
In his session at the 12th Internation...May. 20, 2013 01:45 AM EDT Reads: 2,542 |
By Jeremy Geelan May. 20, 2013 01:00 AM EDT Reads: 3,565 |
By Elizabeth White In an ideal developer/systems administrator’s world, most applications would deploy seamlessly to multiple platforms and scale elastically with minimal effort bringing the unprecedented agility of the cloud within immediate reach of developer teams and IT organizations.
OpenStack, a RackSpace and NASA initiative, is now managed by an independent foundation and is supported by multiple vendors. It defines APIs for compute, storage, networking, services, monitoring, and additional infrastructure...May. 19, 2013 05:00 PM EDT Reads: 1,454 |
By Jeremy Geelan Companies around the world are moving into on-premise private cloud environments. Many connect their private cloud to their public cloud service providers. In his session at 12th Cloud Expo | Cloud Expo New York [June 10-13], Brian Patrick Donaghy will talk about examples of what worked, what failed and why we should think about this evolution.May. 19, 2013 04:00 PM EDT Reads: 1,929 |
By Liz McMillan Enterprise cloud adoption revolves around pushing the BYOD movement and focusing on data security.
In his session at the 12th International Cloud Expo, Ross Brouse, COO and President of Solar VPS, will cover how cloud adoption is driven by consumerism, humanity’s need to socialize, our addiction to new gadgets and the ability of data to stay secure in a growing collaborative world. The cloud is a drug and we’re just getting hooked.
Ross Brouse is the COO and President of Solar VPS. He is a tr...May. 19, 2013 02:00 PM EDT Reads: 1,291 |
By Jeremy Geelan Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...May. 19, 2013 02:00 PM EDT Reads: 1,675 |
By Jeremy Geelan May. 19, 2013 02:00 PM EDT Reads: 2,459 |








The economics of business are radically changing due to the way in which software and services are being delivered thanks to cloud computing. In his session at 12th Cloud Expo | Cloud Expo New York [10-13 June, 2013], Mike Kavis will cover six reasons for the disruption.
Learn about the complex regulations surrounding HIPAA compliance and other considerations for running sensitive data in the Cloud.
In their session at the 12th International Cloud Expo, Frank Nydam, Director of Healthcare Solutions at VMware, and Ken Ziegler, CEO of Logicworks, will discuss the best practices for leveraging virtualization and cloud technologies without sacrificing security or compliance. Care providers, State and Federal entities, integrators and SaaS providers large and small...
In the face of rapidly increasing amounts of unstructured data, industry is investing heavily to turn machines into services and connect them to analytics engines that will extract an extraordinary amount of value and unleash a productivity revolution for both businesses and consumers.
In the health care, transportation and energy sectors alone, the combination of machine diagnostics software and analytics will eliminate as much as $150 billion in waste.
In his session at the 12th Internation...
In an ideal developer/systems administrator’s world, most applications would deploy seamlessly to multiple platforms and scale elastically with minimal effort bringing the unprecedented agility of the cloud within immediate reach of developer teams and IT organizations.
OpenStack, a RackSpace and NASA initiative, is now managed by an independent foundation and is supported by multiple vendors. It defines APIs for compute, storage, networking, services, monitoring, and additional infrastructure...
Companies around the world are moving into on-premise private cloud environments. Many connect their private cloud to their public cloud service providers. In his session at 12th Cloud Expo | Cloud Expo New York [June 10-13], Brian Patrick Donaghy will talk about examples of what worked, what failed and why we should think about this evolution.
Enterprise cloud adoption revolves around pushing the BYOD movement and focusing on data security.
In his session at the 12th International Cloud Expo, Ross Brouse, COO and President of Solar VPS, will cover how cloud adoption is driven by consumerism, humanity’s need to socialize, our addiction to new gadgets and the ability of data to stay secure in a growing collaborative world. The cloud is a drug and we’re just getting hooked.
Ross Brouse is the COO and President of Solar VPS. He is a tr...
Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...
New technologies allow schools, colleges and universities to analyze absolutely everything that happens. From student behavior, testing results, career development of students as well as educational needs based on changing societies. A lot of this data has already been stored and is used for statist...
A recent Gartner study states that the function of the modern CIO is in flux and that his or her future focus must incorporate digital assets (aka cloud-based data and applications) to remain relevant. Towards the goal of riding the sea change a compiler of stacks to a broker of business needs, secu...
In the coming years, big data will change the way organisations and societies are operated and managed. Big data however, is not the only trend that will impact significantly how organisations operate. Another major trend at the moment is gamification. Gamification will change the way organisations ...
We all talk about cloud differently, but is there a way we should be speaking about this tech?
Cloud computing is now a widely reported, if not accepted, IT movement that, depending on who you talk to, has changed or is changing the way businesses utilize infrastructure.
The age of data center automation is upon us. Whether it's cloud or SDN or devops in general, automation as a means to achieve efficiency and, one hopes, free up resources that can be then redirected to focus on innovation.
As is always the case when we begin to move further upwards, abstracting ...
Windows Azure Virtual Networks offers the power to open up several cross-premises use case scenarios, including Active Directory Disaster Recovery, SQL Database Replication, Windows Server 2012 DFS-R File Replication, Accelerated Cloud File Services with BranchCache, Hybrid Web Applications and MORE...
As the infrastructure cloud market (IaaS and PaaS) continues to grow rapidly, we are seeing quite a few customers who are delivering an application – whether it is a mission-critical or SaaS application – and basing their solution on VMware.
VMware Security Cloud Encryption cloud keyboard Cloud Enc...
Have you heard of products like IBM’s InfoSphere Streams, Tibco’s Event Processing product, or Oracle’s CEP product? All good examples of commercially available stream processing technologies which help you process events in real-time.
I’ve been asked what I consider as “Big Data” versus “Small Dat...
My fellow Technical Evangelists and I have authored a content series that steps through building your very own Private Cloud by leveraging Windows Server 2012, our FREE Hyper-V Server 2012, Windows Azure Infrastructure Services ( IaaS ) and System Center 2012 Service Pack 1.
Week-by-week, we walk ...
















