Cloud computing is transforming the way businesses think about and leverage technology. As a result, the general understanding of cloud computing has come a long way in a short time. However, there are still many misconceptions about what cloud computing is and what it can do for businesses that adopt this game-changing computing model.
In his General Session at the 12th International Cloud Expo, Gene Eun, Senior Director, Oracle Cloud at Oracle, will discuss and dispel some of the common myth...| By PR Newswire | Article Rating: |
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| March 19, 2013 06:22 AM EDT | Reads: |
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CUPERTINO, Calif. and SYDNEY, March 19, 2013 /PRNewswire-iReach/ -- Ensighten, innovator of Real-Time™ Tag Management Systems and visitor privacy solutions, has established commercial activities in the Asia-Pacific region by signing its first service partnership in the region with 2DataFish, a Sydney-based online testing, content optimization and analytics consulting company.
(Photo: http://photos.prnewswire.com/prnh/20130319/CG78907)
Ensighten's enterprise-class tag management system dovetails with the wide range of digital marketing and analytics services that 2DataFish offers to its clients across Australia, which include Telstra, Virgin Australia, Suncorp, Commonwealth Bank, RAMS, Snapfish by HP, and Medibank. With Ensighten technology in place as 2DataFish's tag management system (TMS) of choice, the firm can shorten the time it takes to set up and deploy a wide range of digital marketing technologies, enabling 2DataFish to fast-track tag changes and optimizations required by its clients — thereby focusing more on strategic consulting and less on tactical implementation.
The benefits delivered by Ensighten's technology also extend into another core area of competence of the firm: analytics. Simplified tagging and better control over tag behavior on the websites of 2DataFish clients enable faster interpretation of visitor data captured by Ensighten's real-time tag management system and cloud-based tag delivery network, boosting analytic insight that drives bottom-line results for the firm's clients.
2DataFish will standardize all tagging initiatives on the recently announced Ensighten Manage 2.0. Manage 2.0 offers advanced data collection, visitor tracking and website personalization benefits, boosts visitor engagement and conversion to sale, and increases site-wide performance by 20-40 percent.
"2DataFish's success has been built on helping our enterprise clients drive value from their investment in best-of-breed marketing technologies and we're proud to add Ensighten into our stable of supported platforms, " said Steven Hann, director of 2DataFish.
"All of our clients have differing needs in digital marketing technology, so the new App Library feature of Ensighten Manage will accelerate project completion cycles," said Joey Nguyen, head of technology of 2DataFish. "Additionally, Ensighten's technical leadership and close working relationship with Adobe is a major advantage for us as specialists in Adobe Marketing Cloud technologies."
As an Ensighten partner, 2DataFish has joined Ensighten Connect, giving it access to a framework of benefits and services that enable its analysts to easily deploy Ensighten's tag management technology. Through the Ensighten Connect Program, 2DataFish can implement best practices for tag management and drive its own value-added solutions on the Ensighten Platform.
"We're really thrilled to start working with 2DataFish because they will provide an excellent entrée into the Asia-Pacific region," said David Saxon, VP of partnerships at Ensighten. "Working together, we can develop extremely agile marketing campaigns for 2DataFish clients, and we look forward to introducing Australian firms to the benefits of advanced tag management technology. We welcome Steve and his team to the Ensighten family of excellent partners."
ABOUT 2DATAFISH
2DataFish provides digital marketing consulting to Australia's biggest brands. 2DataFish helps businesses achieve excellence through digital analytics and improved customer engagement through personalised content. With a key focus on the Adobe Marketing Cloud and complementary technologies, 2DataFish is dedicated to client success. Visit 2DataFish at www.2datafish.com.au and follow us on Twitter @2DataFish.
ABOUT ENSIGHTEN
Ensighten boosts marketing agility and eases privacy compliance with the industry's first Real-Time™ Tag Management System, built for the needs of sophisticated enterprise websites. With Ensighten, businesses can decouple digital marketing processes from Web development cycles, enabling digital marketers to easily add, remove, or modify any third-party digital marketing tag or pixel — and see instant results. Ensighten tag management technology gives marketers and website analysts precise tag control by visitor, session, and page; and harmonizes tag data collection from websites, mobile apps, tablets, smartphones, e-readers, kiosks, game consoles, and more. Ensighten's cloud-based tag delivery accelerates page-load times and processes billions of tag requests from 25,000 Web domains across 150 countries, representing more than $25 billion in ecommerce for top brands that include A&E Networks, Microsoft, MoneySupermarket, Monster.com, RAC, Sony Electronics, Staples, Subaru, Symantec, TUI Travel, T-Mobile, and United Airlines. Visit us on the Web at www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.
Media Contact: Tim Cox, ZingPR, +1-650-369-7784, tim@zingpr.com
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SOURCE Ensighten
Published March 19, 2013 Reads 466
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SYS-CON Events announced today that Wowrack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York.
Wowrack’s core expertise lies in high-availability Private and Public Cloud IaaS Hosting Solutions. Wowrack provides a true Hybrid service – where business release all IT management and hardware provisioning – taking the data center and server system administrative headaches off our customer’s shoulders. ...
SYS-CON Events announced today that nfina Technologies, a provider of highly reliable cloud server products, will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York.
nfina Technologies develops, manufactures, and markets highly reliable cloud server products, designed to solve the most demanding data center requirements in mission-critical cloud applications. Nfina’s staff has decades of experience in co...
SYS-CON Events announced today that OpenStack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. OpenStack software controls large pools of compute, storage, and networking resources throughout a datacenter, all managed by a dashboard that gives administrators control while empowering their users to provision resources through a web interface.
OpenStack powers some of the most widely-used SaaS app...
As enterprises deploy private IaaS clouds into production they are reevaluating their future application delivery models. SUSE and WSO2 believe that private PaaS will leverage the automation and scalability of Private IaaS solutions, such as OpenStack-based SUSE Cloud, to deliver the secure, standardized development environments that will make migrating to an agile, serviceoriented delivery model possible.
In their session at the 12th International Cloud Expo, Chris Haddad, VP of Technology Ev...
Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...
"Since Cloud Expo is running the week of June 10, we thought it'd be a great idea to schedule our Meetup this week. That way, if you have colleagues, friends, or family in town that week for the Expo, you can invite them to join you!" With those words, the OpenStack New York Meetup Group's organizer's launched a landing page this week where anyone interested can register for the June 12 evening event.
“Open source has always provided a number of benefits, including easing adoption costs, propagating a better understanding of the technology, and allowing for faster evolution and commercialization of products and services based on it,” noted Terry Woloszyn, Founder & CEO, Leeward Security Ltd., in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “This is clearly evident with the OpenStack and CloudStack,” Woloszyn continued, “and others that have been quickly commercialized as...
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