At pennies per virtual machine-hour, the economics of cloud computing are both compelling and daunting to replicate. Whether you are building your own cloud infrastructure, building a public cloud or choosing a cloud service, there are key strategy and technology decisions that make the difference between success and failure.
In his General Session at the 12th International Cloud Expo, Jason Waxman, VP in the Intel Architecture Group and general manager of the Cloud Platforms Group within Inte...| By Marketwire . | Article Rating: |
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| March 12, 2013 01:35 PM EDT | Reads: |
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PALO ALTO, CA -- (Marketwire) -- 03/12/13 -- The Chief Marketing Officer (CMO) Council, the leading global community for strategic marketing decision makers, today announced an extended content syndication service powered by NetLine, the top BtoB multi-channel advertising network that includes more than 15,000 website properties, reaching a monthly audience of 75 million unique visitors.
NetLine's partnership with the CMO Council will offer program sponsors, campaign underwriters and thought leadership marketers an expanded, multi-channel content delivery network that supplements the 2,200 affiliates and channels already served by the CMO Council. Using NetLine's audience analytics engine and targeting technology, the CMO Council will be able to more precisely promote its reports, studies and white papers through BtoB websites, blogs, email, and social and mobile channels.
"Improving content consumption and ROI is the new mandate for marketers," noted Donovan Neale-May, Executive Director of the CMO Council, which is a prolific producer of peer-based research studies and reports. "Authority leadership marketing requires companies to package and deliver their content in new device-specific, interactive formats that maximize engagement, response and sharing. Content marketers also need to be more precise in how they reach qualified and predisposed executive content consumers, and NetLine's targeting and lead tracking systems support this."
NetLine and the CMO Council will collaborate to offer a turnkey, fully integrated content origination, publishing and distribution service. This will leverage the rich intellectual capital base of the CMO Council, which regularly surveys, audits and reports on the views of its 6,500 members in more than 110 countries. These chief marketing executives control more than $350 billion in annual, aggregated marketing spend. The council publishes a monthly eJournal, Marketing Magnified, and a quarterly digital magazine, PeerSphere. The council's content is promoted to a database of 50,000 tactical marketers, academics and agency personnel worldwide.
Together with NetLine, the CMO Council will now offer program sponsors an expanded multi-channel delivery capability to maximize content consumption and response through email, multiple websites, webinars, events/conferences, dinner dialogues, online professional networks, social media, mobile devices, e-newsletters, display advertising and organizational affiliates. NetLine's pipeline performance infrastructure is used by leading BtoB marketing and media agencies including Adobe, Citrix, Google, Hewlett-Packard, HubSpot, IBM, Oracle, SAP, SuccessFactors and Symantec.
NetLine's content distribution network spans multiple industries and reaches many functional areas -- such as IT, finance, back-office operations, sales and service/support -- that are critical to marketing operational effectiveness, digital marketing innovation, data integration and insight gathering, as well as customer experience/relationship management. NetLine goes beyond standalone lead generation, providing a full suite of pipeline development services, including lead verification, cultivation and conversion.
"Our audience-targeting technology uses three layers of sophisticated analytics to pinpoint the right prospects, avoid fraud, minimize waste and deliver results," notes Robert Alvin, CEO and Chairman of NetLine. "This embraces demographic, contextual and conversion targeting criteria to maximize the relevance of content with the right audience and digital channel of engagement. We also offer innovative techniques for increasing the prominence and consumption of content on our partner sites."
More information on the CMO Council's extended content syndication service and pipeline performance partnership with NetLine can be obtained from Bryan DeRose, Vice President of Business Development for the CMO Council (bderose@cmocouncil.org, 650.433.4144).
About the CMO Council
The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 6,500-plus members control more than $350 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 35,000 global executives in more than 110 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia-Pacific, Middle East, India and Africa. The council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Mobile Relationship Marketing (MRM) Forum, LoyaltyLeaders.org, CMOCIOAlign.org, Marketing Supply Chain Institute, Customer Experience Board, Digital Marketing Performance Institute, GeoBranding Center, Brand Inspiration Center and the Marketing Science Leadership Center. More information on the CMO Council is available at www.cmocouncil.org.
About NetLine Corporation
NetLine is the number one online B2B multi-channel advertising network, providing targeted branding and high-quality lead generation. As proven experts in B2B online demand generation, NetLine enables clients to increase their sales opportunities and accelerate the sales pipeline. Utilizing innovative targeting technology, they provide unmatched reach to a network of more than 15,000 website properties and 75 million monthly unique visitors. NetLine helps companies reach their future customers by distributing content through their network via publisher sites, expert blogs, mobile, social media and email. NetLine's services have attracted clients such as Adobe, Citrix, Google, Hewlett-Packard, HubSpot, IBM, Oracle, SAP, SuccessFactors and Symantec. Founded in 1994, NetLine Corporation is privately held and headquartered in Los Gatos, California, with operations across the globe. For more information, visit http://www.netline.com.
Media Contact:
Crystal Berry
CMO Council
Director, Communications and Marketing Programs
+1.650.433.4149
Email Contact
Published March 12, 2013 Reads 598
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You're getting pitched every day from your legacy enterprise software and hardware vendors about "cloud." They're doing an amazing job of convincing your CIO and CTO about what cloud is and how you should use it. The reality is they're defending their shrinking market share and keeping you on the legacy treadmill for as long as they can by selling you solutions that aren't "cloud."
In her session at the 12th International Cloud Expo, Niki Acosta, Cloud Evangelista for Rackspace, will talk thro...
The rise of cloud computing has exposed hard drive-based storage as the new data center bottleneck. Combating this, data center managers have deployed SSDs to gain the performance needed to provide real-time access to data. However, due to budget constraints, many have turned to consumer-grade SSDs without understanding that they wear out quickly when processing enterprise workloads. In this session, Esther Spanjer will discuss recent endurance advancements in SSD technology that enable usage of...
SYS-CON Events announced today that Wowrack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York.
Wowrack’s core expertise lies in high-availability Private and Public Cloud IaaS Hosting Solutions. Wowrack provides a true Hybrid service – where business release all IT management and hardware provisioning – taking the data center and server system administrative headaches off our customer’s shoulders. ...
Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...
"Since Cloud Expo is running the week of June 10, we thought it'd be a great idea to schedule our Meetup this week. That way, if you have colleagues, friends, or family in town that week for the Expo, you can invite them to join you!" With those words, the OpenStack New York Meetup Group's organizer's launched a landing page this week where anyone interested can register for the June 12 evening event.
Organizations want extraordinary results from their IT units. Today's mantra is faster delivery, better quality, cheaper solutions, and safer environments. Many CIOs are implementing cloud computing enterprise architectures to address these challenges with results varying greatly. Why are some organizations seeing only limited results from cloud computing implementations while others are increasing market share, decreasing costs, generating value, and innovating faster?
Everyone is virtualizing, but are they realizing any of the promised savings? This overview of IBM's new virtualization optimization solutions will show you how integrated Cloud Solutions like SmartCloud Provisioning and SmartCloud Monitoring can deliver the savings virtualization promises.
Organizations are using intelligent management and analytics to provide the insight needed to optimize their virtualized infrastructure and dramatically improve availability, reduce data storage footprint...
“Big Data analytics will shape the form of nearly every process going forward in time, from the color of the latest fashions, what the candidates say in one town versus another to the chemical composition of the latest super drug,” noted Steve Knodl, Director of Product Management at NextIO, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “Whether these are considered “new” products,” Knodl continued, “or continuous improvement on previous processes is largely in the eyes o...
In an ideal developer/systems administrator’s world, most applications would deploy seamlessly to multiple platforms and scale elastically with minimal effort bringing the unprecedented agility of the cloud within immediate reach of developer teams and IT organizations.
OpenStack, a RackSpace and NASA initiative, is now managed by an independent foundation and is supported by multiple vendors. It defines APIs for compute, storage, networking, services, monitoring, and additional infrastructure...
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