“I believe it is incumbent on the Cloud Service Providers (CSPs) and/or System Integrators (SIs) to understand the regulatory and compliance-related issues that their customers face,” noted Manjula Talreja, VP of Global Cloud Business Development at Cisco, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “Of course these issues are different in each industry and in each country.”
Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time - ...| By PR Newswire | Article Rating: |
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| March 6, 2013 10:40 AM EST | Reads: |
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SALT LAKE CITY, March 6, 2013 /PRNewswire-iReach/ -- [Adobe Summit 2013]: Ensighten, innovator of Real-Time™ Tag Management Systems, is rapidly advancing marketers toward their goal of precisely targeted presentation of information and offers for website visitors through scalable and effective use of advanced optimization tools. This is one of the several insights discussed in a new white paper, published today, titled "Empowering Optimization with Tag Management Solutions."
(Photo: http://photos.prnewswire.com/prnh/20130306/CG71977)
The paper, authored by noted optimization expert, Brian Hawkins of Web Analytics Demystified, examines the critical optimization challenges faced by digital marketers at top brands as they employ increasingly sophisticated techniques and technologies to target specific consumer segments and capture a share of their minds and their wallets.
"Many marketers are struggling to stay on top of the torrent of data generated by the array of digital marketing channels and devices. And, while there are specialized technologies they can bring to bear on the problem, timeliness is the single largest barrier they must overcome in order to implement effective online optimization," said Brian Hawkins, partner at Web Analytics Demystified. "With respect to time to market, the latest tag management technology from companies such as Ensighten is the single-largest success factor for these optimization and customer intelligence professionals."
How-to tips for the design and rapid implementation of best practices for optimization
The paper highlights how tag management technology such as Ensighten Manage 2.0, can eliminate time-consuming tasks and open the door to more efficient use of tools such as Adobe Test&Target. In particular, several key optimization best practices are highlighted:
- The use of tag management to facilitate the rapid deployment of testing tags.
- Better optimization tool control, with faster website deployment of optimized targeting code.
- Reduced total cost of ownership (TCO) of sophisticated testing technologies.
- Faster site performance through reduction in unnecessary testing tags deployed on a website.
- A more streamlined and efficient approach to scaling-up winning tests.
- Access to site data that can dramatically improve the testing process.
To illustrate the use of the latest tag management technology in conjunction with popular web marketing optimization tools, three use-cases are profiled — with advice and insights provided by experts at ICE.com, Sony Electronics and Symantec.
"Using Ensighten, one can easily and selectively deploy Adobe Test&Target mboxes as needed," said Evan Frank, director of CRM at online jewelry retailer Ice.com. "Some of the tests delivered through Ensighten have really moved the needle for us, including cross-channel testing, which dramatically increased our website to email conversion rates."
To learn more and see other real Ensighten customer case studies, download the white paper.
ABOUT ENSIGHTEN
Ensighten boosts marketing agility and eases privacy compliance with the industry's first Real-Time™ Tag Management System, built for the needs of sophisticated enterprise websites. With Ensighten, businesses can decouple digital marketing processes from Web development cycles, enabling digital marketers to easily add, remove, or modify any third-party digital marketing tag or pixel — and see instant results. Ensighten tag management technology gives marketers and website analysts precise tag control by visitor, session, and page; and harmonizes tag data collection from websites, mobile apps, tablets, smartphones, e-readers, kiosks, game consoles, and more. Ensighten's cloud-based tag delivery accelerates page-load times and processes billions of tag requests from 25,000 Web domains across 150 countries, representing more than $25 billion in ecommerce for top brands that include Ice.com, Microsoft, MoneySupermarket, Monster.com, RAC, Sony Electronics, Staples, Subaru, Symantec, TUI Travel, T-Mobile, and United Airlines. Visit us on the Web at www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.
Media Contact: Tim Cox ZingPR, 650-369-7784, tim@zingpr.com
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE Ensighten
Published March 6, 2013 Reads 716
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“Regulations and compliance are key trust topics with regards to cloud solutions and technology,” noted Sven Denecken, Vice President, Strategy and Co-Innovation Cloud Solutions, SAP AG, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “But it is also more than security of access – it is portability of data and a clear definition of where the data resides.”
Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time – agree or disagree?
Sve...
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms – software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value.
IT has more opportunities than ever before with the growth in users, devices, data and secure cloud services. This creates not only a more enriching experience for users, but more opportunities for businesses. The key to capitalizing on these opportunities is to have the right tools in place to help scale operations. In his Day 3 Keynote at 12th Cloud Expo | Cloud Expo New York [June 10-13, 2013], Intel's Rob Crooke will describe the range of products that Intel provides to support different usa...
One of the cloud’s biggest draws is the capability to virtualize computing resources, allowing it to be consumed with the click of a mouse. But behind that simple click is an enormous infrastructure challenge that has recently been cited as a major cause for slower enterprise adoption. Enterprises can better prepare for this shift and take full advantage of future computing benefits. Between architecture design and migration planning, the road can be long, so what do you do with your talent?
I...
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It’s a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly.
A hyb...
INetU, the industry's experts in complex hosting and a global provider of business-centric managed cloud and application hosting, has announced that Cloud Architect Rich Hand will be presenting "Private Cloud, Public Cloud - Is There a Third Option?" at the 12th International Cloud Expo taking place June 10-13, 2013 in New York City.
As more enterprise IT departments move into the cloud, many executives are evaluating whether to adopt a Public or Private cloud. The cost benefits of the Public ...
“I’m careful when using terms like Big Data, because it can mean so many things to different people,” explained Eric Hanselman, Chief Analyst at 451 Research, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “There is huge value in analytics that companies can use to pull intelligence from a collection of data sources that are available in their businesses. The inexpensive storage that cloud services can offer make a great environment to pull together siloed data.”
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