HANOVER, Germany, March 5, 2013 /PRNewswire/ -- SAP NEWSBYTE — SAP AG (NYSE: SAP) today announced the globalization of the SAP® Mobility Design Center, addressing increasing demand for custom-built mobile apps that provide consumer-grade experiences. Originating on the SAP campus in Palo Alto, Calif., operations at the SAP Mobility Design Center will extend to corporate headquarters in Walldorf, Germany, as well as company offices in St. Ingbert, Germany; Montreal, Canada; and Bangalore, India, in order to effectively leverage SAP talent worldwide. The announcement was made at CeBIT 2013, being held March 5-9 in Hanover, Germany.

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Since opening in September 2012, the SAP Mobility Design Center has helped customers, including ExxonMobil, to keep up with the consumerization of IT trends. By conceptualizing, designing and building mobile solutions, SAP enables customers to better connect with their employees and engage with consumers. Mobile solutions are built using design thinking principles and are based on the end user's perspective from the beginning of the process, not only at the end for testing.

Companies often lack the time, budget or infrastructure to create mobile solutions that meet unique business requirements. By expanding the SAP Mobility Design Center, customers around the world can now engage with SAP to address those challenges. Using a proven, highly iterative and collaborative design and development process, companies can get to market quickly with competitively differentiating solutions that engage and bring value to their end users and consumers.

Customers around the globe will now have the possibility to visit the SAP offices and collaborate with a team of experts composed of user experience (UX) designers, architects and developers. First, mock-ups of the solution are created on-the-fly and validated in collaboration with people who will use the solution. Once the UX is designed, the mobile solution is then built to integrate smoothly with the existing back-end application and IT infrastructure. The team is highly focused on quick delivery of high-value solutions that are designed in line with present business needs and developed with the SAP future roadmap in mind.

"Companies want to increase workforce productivity by enabling them to make fast decisions at the point of action and bring value to their consumers by offering a delightful and engaging user experience," said Sanjay Poonen, president, Mobile Division, SAP. "As a leader in enterprise mobility, the SAP Mobility Design Center fulfills a growing demand for custom-made mobile solutions and offers a smart and easy way for customers to unwire their business. Design thinking principles and innovative user experience techniques provide the end user with solutions that are intuitive to use, while our development methodologies help ensure full integration with the back-end environments."

Most apps developed at the center are built on the SAP® Mobile Platform, offering flexibility in areas including security options and the ability to develop apps that can be easily adjusted to run across different mobile device platforms. Additional maintenance services are offered to accompany and protect the solutions over time.

To learn more, visit the SAP Mobility Design Center page on sap.com. For more information, including additional news from SAP at CeBIT, visit the SAP Newsroom. Follow SAP on Twitter at @sapnews.

Media Contacts:
Martin Gwisdalla, +49 (6227) 7-67275, martin.gwisdalla@sap.com, CET
Amisha Gandhi, +1 (415) 341-7101, amisha.gandhi@sap.com, PST

SOURCE SAP AG