Demandbase, Inc., the targeting and personalization platform for B2B, today announced the availability of the B2B Marketer’s Guide to the Adobe Summit. Because the event showcases hundreds of sessions, Demandbase created a Guide to help attendees from B2B companies get the most of the week and not miss out on the their most relevant content. Packed with information on the most useful sessions, parties and happenings that are of interest to B2B marketers, the Guide provides a roadmap for the week.

Featuring tracks on digital advertising, analytics, social media, targeting & optimization, and web experience management the annual Adobe Summit serves a wide audience of marketers from around the globe. Digital marketers, advertisers, content marketers, social and mobile marketers, web analysts and marketing executives will converge on Salt Lake City, UT next week (March 4-8) to learn more about how the digital marketing experience continues to change.

Since Adobe Summit features great content for both B2C and B2B marketers, Demandbase set out to highlight the sessions and events most relevant to B2B. Event highlights featured in the B2B Marketer’s Guide to the Adobe Summit include:

• B2B Keynote Speakers Lots of great speakers, but Demandbase has called out the ones that might be of the most interest to the B2B Enterprise -- plus the ones that are just plain fun.
• B2B Sessions With more than 70 separate sessions across six different tracks and themes, how is a B2B marketer to know which ones are the most relevant to them? Demandbase has highlighted a few of the sessions being led by speakers from B2B companies to help find them.
• Parties Adobe knows how to throw a great party, and the Summit team has outdone themselves this year with an incredible bash featuring Grammy-winning entertainment. Demandbase highlights those parties, as well as some smaller meet-ups you might not have heard about -- like the marketing mixer they are co-hosting with Email Marketing Solution StrongMail.

“There is so much great content at the Adobe Summit it can sometimes be hard to decide what you want to see,” said Jason Stewart, director of marketing, Demandbase. “Historically, much of the digital marketing conversation has been dominated by B2C or e-tailer needs, but now leading B2B marketers are tapping in to the potential of digital marketing and seeing its impact directly on revenue. Because they have different needs than B2C counterparts, we wanted to help our fellow B2B marketers by putting the spotlight on which sessions were relevant, interesting and clearly focused on the unique challenges and opportunities we have in B2B.”

You will be able to follow Demandbase coverage of the Adobe Summit on Twitter by following @Demandbase or by searching on the hash tag #AdobeSummitB2B. For more information or your copy of the B2B Marketers’ Guide to the Adobe Summit, visit here or Demandbase in booth 418 at the Adobe Summit.

About Demandbase

Demandbase is the first targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing’s ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time. Without the use of cookies, Demandbase’s patented identification technology bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. The Demandbase platform includes Company-Targeted Advertising, Website and Conversion Optimization modules, and Sales intelligence tools that integrate with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance. For more information, visit http://www.demandbase.com.