Welcome!

AJAX & REA Authors: Stephen Pierzchala, Sebastian Kruk, Elizabeth White, Pat Romanski, RealWire News Distribution

News Feed Item

Magnetic™ to Host "Attribution Revolution" Event in Chicago

Media Measurement Series Continues its 2013 Roadshow with Top Industry Experts From Adobe, Adometry, C3 Metrics, and Google

NEW YORK, Feb. 27, 2013 /PRNewswire/ -- Magnetic (www.magnetic.com), the leader in search retargeting, announced today a fourth iteration of The Attribution Revolution (www.attributionrevolution.com), an upcoming event that will provide a deep dive into the probing questions that surround media measurement in today's digital age. The live event will feature a panel discussion with leaders in media measurement, providing an opportunity for attendees to learn and engage from top attribution experts.

"Attribution remains a heated issue in the industry as brands, agencies and digital companies continue to question which ads are most effective, and who should receive credit for sales," explained James Green, CEO of Magnetic. "As we see more brands shift their advertising dollars to the online space, it has become increasingly important to identify the right means of evaluating the performance of each media channel."

Moderated by Magnetic CEO James Green, the panel will feature Jeremy King, Senior Product Manager for Analytics at Adobe, Paul Pellman, CEO of Adometry, Jeff Greenfield, COO & Co-Founder of C3 Metrics and Stefan Schnabl, Product Manager, Google.

The night will begin with pre-panel cocktails, appetizers and networking with industry peers and digital ad experts. The panel discussion will delve into the variety of attribution models, and explain the benefits to each. The panelists will also share insight on viewability, how measurement varies across channels, and ways to make attribution actionable. The night will end with a networking cocktail hour.

The event will take place on Wednesday, March 20 from 6:00pm9:00pm CDT at the Wit Hotel in Chicago, IL. This event is the fourth installment of the Attribution Revolution events, with previous events taking place in New York City, San Francisco and Los Angeles.

For more information and to request an invite, please visit: http://www.attributionrevolution.com.

About Magnetic
Magnetic combines the power of search with the scale of display advertising, reaching consumers who have signaled purchase intent where they spend 96% of their time – on news sites, blogs, e-commerce sites and social networks. As the partner of choice for hundreds of brands, Magnetic's search retargeting capabilities and proprietary keyword generation solution power both brand awareness and direct response campaigns, enabling advertisers to target and engage users outside of the search engine with creative messages. 

Headquartered in New York City, Magnetic also has offices in Los Angeles, Chicago and Detroit. For more information, please visit www.magnetic.com

SOURCE Magnetic

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Cloud Expo Breaking News
SYS-CON Events announced today that nfina Technologies, a provider of highly reliable cloud server products, will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. nfina Technologies develops, manufactures, and markets highly reliable cloud server products, designed to solve the most demanding data center requirements in mission-critical cloud applications. Nfina’s staff has decades of experience in co...
SYS-CON Events announced today that OpenStack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. OpenStack software controls large pools of compute, storage, and networking resources throughout a datacenter, all managed by a dashboard that gives administrators control while empowering their users to provision resources through a web interface. OpenStack powers some of the most widely-used SaaS app...
“Cloud has everything to do with what has happened with Big Data,” explained Jason Deck, Director of Strategic Alliances at Logicworks, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “Big Data doesn’t exist in its easily accessible way without cloud. From reduced startup costs, to cheap storage, to fast processing, to adequate security, to the easy incorporation of third-party analytics tools, cloud made Big Data accessible to customers of all sizes, with all different bud...
“Social, mobile, analytics and cloud can’t be looked at as distinct technology trends; they are facets of the same movement and an everyday reality for consumers and businesses alike,” said Craig Sowell, IBM VP of SmartCloud Marketing, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “This means that businesses need to start looking at trends as one: cloud is the delivery, analytics is the unique insight, social is a shareable service, and mobile is the ubiquitous access.” ...
With Cloud Expo New York | 12th Cloud Expo [June 10-13, 2013] hurtling towards us, let's take a look at the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference coming up June 10-13 at the Jacob Javits Center in New York City. We have technical and strategy sessions for you all four days dealing with every nook and cranny of Cloud Computing and Big Data, but what of those who are presenting? Who are they, where do they work, wha...
The new open source cloud orchestration platform called OpenStack is the promise of flexible network virtualization, and network overlays are looking closer than ever. The vision of this platform is to enable the on-demand creation of many distinct networks on top of one underlying physical infrastructure in the cloud environment. The platform will support automated provisioning and management of large groups of virtual machines or compute resources, including extensive monitoring in the cloud.
In his session at the 12th International Cloud Expo, Dave Eichorn, Global Data Center Practice Head at Zensar, will share a case study describing how a utility services company handled the migration of its Microsoft platform to the cloud. Challenged with the time-consuming task of opening operations out of temporary offices, this company struggled with the need to simultaneously access data that was accumulated from a vast amount of data-intensive jobs. Zensar migrated the company’s application ...
The rise of cloud computing has exposed hard drive-based storage as the new data center bottleneck. Combating this, data center managers have deployed SSDs to gain the performance needed to provide real-time access to data. However, due to budget constraints, many have turned to consumer-grade SSDs without understanding that they wear out quickly when processing enterprise workloads. In this session, Esther Spanjer will discuss recent endurance advancements in SSD technology that enable usage of...
SYS-CON Events announced today that Wowrack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. Wowrack’s core expertise lies in high-availability Private and Public Cloud IaaS Hosting Solutions. Wowrack provides a true Hybrid service – where business release all IT management and hardware provisioning – taking the data center and server system administrative headaches off our customer’s shoulders. ...
At pennies per virtual machine-hour, the economics of cloud computing are both compelling and daunting to replicate. Whether you are building your own cloud infrastructure, building a public cloud or choosing a cloud service, there are key strategy and technology decisions that make the difference between success and failure. In his General Session at the 12th International Cloud Expo, Jason Waxman, VP in the Intel Architecture Group and general manager of the Cloud Platforms Group within Inte...