Machine Learning Authors: Pat Romanski, Yeshim Deniz, Liz McMillan, Elizabeth White, Corey Roth

News Feed Item

CraveOnline Relaunches Site with Evolved Brand Focus

Gorilla Nation’s CraveOnline Media (www.craveonline.com), a leading male lifestyle publisher, announced today the relaunch of its flagship site CraveOnline.com. The relaunch includes a brand focus on the categories that define men: Entertainment, Gaming, Sports, Music, and Life & Style — continuing Crave’s position as the online authority on male lifestyle and culture.

The site relaunch will feature a branded entertainment video produced in-house by The CraveOnline Studios and features variations of the quintessential Crave man. On arrival, the redesign is revealed by a 3D interactive overlay in which a Crave host appears to toss away the previous site before presenting the new layout. In addition to the bold new look, the goal of the redesign is to better focus on CraveOnline’s five main passion points: Entertainment, Gaming, Music, Sports, and Life & Style. The goal of Crave’s improved content strategy is to streamline the site into more intuitive channels.

“CraveOnline knows that no man is defined by any one interest and there is often cross visitation between multiple content categories such as gamers who are film fans and MMA/boxing enthusiast who are music aficionados,” says John Keefer, General Manager of CraveOnline and Vice President of Evolve Media. “In order to keep our 40+ million global visitors engaged, we redirected our focus onto five leading categories — each acting as the gateway for visitors to dive deeper into their niche interests through our family of sites.”

The Crave relaunch will debut new ad products and advanced technology. One new product is designed to seed exclusive event coverage across the site to make it easier for readers to find the content they crave. With featured content targeted to contextually relevant environments, event coverage like Coachella will be easy to find within music articles. Marketers can leverage Crave’s exclusive access and coverage of events as presenting sponsors.

“Crave’s new focused categories allow us to integrate a brands message with a passionate audience in a targeted genre, while maximizing reach against other interests men crave,” states Drew Berkowitz, Senior Vice President, CraveOnline Media.

Another new feature is a proprietary technology called ‘Most Craved’ that allows Crave to monitor its expert editors to look for topical trends and validate them against social engagement while driving content discovery across Crave’s sites. ‘Most Craved’ is currently in beta format and will formally launch later this year.

About CraveOnline Media, LLC

CraveOnline (www.craveonline.com) is a leading male lifestyle destination reaching men ages 18-34 featuring video, movies, TV, music, sports, games, cars, humor and more. As one of the largest male lifestyle publishing company, CraveOnline Media attracts over 40 million unique visitors per month globally. CraveOnline strives to get users the most up-to-date and coolest content on the web. For advertisers, CraveOnline produces custom, integrated media programs that leverage rich media, video, mobile and social in ways that allow the marketing message to be an uninterrupted part of the user experience. Recent brand advertisers include Schick, Wrigley, IKEA, Universal, LG, Nikon, Coke, Pepsi, Unilever. The company is based in Los Angeles with sales offices in New York, Chicago, San Francisco, Toronto, London and Sydney.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

CloudEXPO Stories
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value extensible storage infrastructure has in accelerating software development activities, improve code quality, reveal multiple deployment options through automated testing, and support continuous integration efforts. All this will be described using tools common in DevOps organizations.
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like "How is my application doing" but no idea how to get a proper answer.
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also received the prestigious Outstanding Technical Achievement Award three times - an accomplishment befitting only the most innovative thinkers. Shankar Kalyana is among the most respected strategists in the global technology industry. As CTO, with over 32 years of IT experience, Mr. Kalyana has architected, designed, developed, and implemented custom and packaged software solutions across a vast spectrum o...