Welcome!

AJAX & REA Authors: Aria Blog, Rajesh Lain, Sebastian Kruk, RealWire News Distribution, Harald Zeitlhofer

Blog Feed Post

Netbiscuits Launches Device Context Service Driving The Future Of HTML5 To Native User Experiences For Global Brands

  • Netbiscuits' Device Context Service, now available through a cloud-delivered solution, helps companies deliver native-like experiences on the mobile web using HTML5 in combination with information and context for device, browser, network and user parameters

  • A core part of Netbiscuits award-winning solution, provided for over 12 years for companies including eBay and Coca-Cola, Device and Context Service has been opened up for brands to access directly, through standard APIs or using Open Source frameworks like jQuery

London, UK - 25 February, 2013 - Netbiscuits, the global leader in software solutions for adaptive web development, today announced the launch of its Device and Context Service, enabling brands to seamlessly deliver a consistent mobile web with native app like experience to customers using HTML5.

Device Context Service is a cloud-based device detection and intelligence service. It combines device and server-side information to provide the most accurate and detailed profile of the connecting device, enabling more targeted content and the best possible customer experience.

The combination of device specific capabilities, contextual and user-related device information and HTML5 technology enables brands to deliver a mobile web experience comparable to native apps but one accessible to every user, regardless of device. Now Enterprises can build a Universal Web strategy that uses the same web application for PC to Smart Phone to Tablet yet delivering a customised presentation layer based on device information. This saves companies development time and cost, is more scalable and easier to manage content change while delivering a superior user experience customers and employees expect from mobile.

The enterprise-grade Device Context Service will play a key role in driving innovation on the mobile web, enabling the creation of next generation mobile websites and hybrid apps whilst accelerating the move towards a truly universal web.

"The consumerisation of IT means that customers and employees now have higher expectations than ever on application user experiences. Previously this was only possible with native apps based on proprietary device OS solutions. But this is not cost effective for large companies to build or manage across all the devices available. HTML5 is the standard enterprises are using to move away from native mobile apps but to truly deliver a native experience, you also need access to device information and context to ensure every customer receives a consistent yet bespoke to device capabilities web experience." Daniel Weisbeck, Chief Officer of Marketing and Product Strategy.

The Device Context Service functionality has been a core part of Netbiscuits' end-to-end offering for the last 12 years but with this release for the first time the platform has been opened up for direct access by brands via open web standards along with new features to simplify and speed up access to device information.

It is now accessible using any web framework employed by an enterprise. This dramatically reduces the speed of deployment for large scale mobile websites accessible to any device.

For every device connecting to a website or application, the service captures anonymous device-specific information based on fixed and now new dynamic parameters delivering contextual data of device capabilities and use at given points in time. This intelligence about device functionality, browser, OS, and user behaviour means mobile experiences are optimised for a user's device, leading to greater customer loyalty, higher conversion rates and increased revenue.

"The web today has become central to the customer relationship and brands have to adapt to continuously evolving demands. What was once an excellent experience has quickly become simply acceptable, and the plethora of devices used by a global, or even regional, customer base to connect with brands is growing at an exponential rate," said Weisbeck.

"Devices used to connect with brands are exploding globally so it is crucial brands provide a consistent experience across every device," says Nicholas McQuire, Vice President Mobile Enterprise Strategies Research at IDC. "Their customers expect nothing less and will be increasingly unforgiving of sub-standard experiences on mobile devices."

Research has shown that a poor user experience can have a significant impact on business performances, with even a one second increase in load time negatively affecting page views (-11%), customer satisfaction (-16%) and conversions (-7%)[1]. As a result, the ability to deliver content appropriate to both the device, such as a smartphone or feature phone, or even connection type and the amount of memory available, is vital in driving brand loyalty, transactions, and user uptake.

Delivering the Right Experience at the Right Time
Hosted on Netbiscuits' cloud platform, the Device Context Service is based on a comprehensive database of profiles for connected devices and use cases. This creates intelligent profiles to deliver the most appropriate presentation layer and content for every device, based on both the technical specifications of each device in addition to manual testing by Netbiscuits.

With simple integration with open standards at its core, the Device Context Service supports the most common web development tools, enabling fast and cost-effective development using existing in-house skills and assets. Device Context Service features include: jQuery plug-in; web services APIs, Java integration client; and an Apache module.

"The strategic and business benefits of a consistent user experience on mobile devices are clear, however the creation of native applications is neither a cost nor time effectively delivery method. As a result the mobile web is quickly becoming the primary medium via which people interact with brands," continued Weisbeck. "Brands need to recognise that customers engage with them using different methods at different times of day, with different context, and that these differences require an adapted experience. A one-size-fits-all approach is unacceptable and we will see any companies taking this approach to the mobile web simply fail to engage their customers."

To complement this new service, Netbiscuits also announced today the launch of a new image converter solution built with mobile in mind. The tool works seamlessly with the Device Context Service to identify exact media types supported by the given device, from simple image formats such as PNG and JPEG and seamlessly converts content from one source file to the appropriate format and size.

Additional Support for Web Payment Privacy
Netbiscuits has also announced today it has been certified as compliant to the Payment Card Industry Data Security Standard (PCI DSS). Developed by the founding payment brands of the PCI Security Standards Council, this organisation helps facilitate the broad adoption of consistent data security. As a result, Netbiscuits ecommerce customers can continue to guarantee the safety and security of their customers' sensitive data to the highest standards.

[1] Source : http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats

-ENDS-

About Netbiscuits
Netbiscuits is the global leader in software solutions for adaptive mobile web experiences used by brands worldwide. Netbiscuits solutions are powered by the cloud-based Netbiscuits Platform - tools that help to reduce cost, time and risk in developing mobile web applications to deliver a customised and superior mobile user experience across all mobile and connected devices. Netbiscuits hosts in excess of 300,000 mobile web apps and sites on their platform, and are supported by a comprehensive ecosystem of web infrastructure vendors and system integrators. Netbiscuits' cloud platform efficiently and securely delivers a tailored mobile web experience through industry leading testing and detection software and intuitive developer shortcuts to create and deploy rich features on both legacy mobile devices as well as the latest device and feature releases. Visit http://www.netbiscuits.com/

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@CloudExpo Stories
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In their General Session at 15th Cloud Expo, Phil Jackson, Development Community Advocate at SoftLayer, and Harold Hannon, Sr. Software Architect at SoftLayer, to discuss how to take advantage of a multitude of compute option...
Come learn about what you need to consider when moving your data to the cloud. In her session at 15th Cloud Expo, Skyla Loomis, a Program Director of Cloudant Development at Cloudant, will discuss the security, performance, and operational implications of keeping your data on premise, moving it to the cloud, or taking a hybrid approach. She will use real customer examples to illustrate the tradeoffs, key decision points, and how to be successful with a cloud or hybrid cloud solution.
In today's application economy, enterprise organizations realize that it's their applications that are the heart and soul of their business. If their application users have a bad experience, their revenue and reputation are at stake. In his session at 15th Cloud Expo, Anand Akela, Senior Director of Product Marketing for Application Performance Management at CA Technologies, will discuss how a user-centric Application Performance Management solution can help inspire your users with every appli...
With the explosion of the cloud, more businesses are transitioning to a recurring revenue model to generate reliable sales, grow profits, and open new markets. This opportunity requires businesses to get to market quickly with the pricing and packaging options customers want. In addition, you will want to take advantage of the ensuing tidal wave of data to more effectively upsell, cross-sell and manage your customers. All of this is possible, but only with the right approach. At 15th Cloud Exp...
Planning scalable environments isn't terribly difficult, but it does require a change of perspective. In his session at 15th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will broaden your views to think on an Internet scale by dissecting a video publishing application built with The SoftLayer Platform, Message Queuing, Object Storage, and Drupal. By examining a scalable modular application build that can handle unpredictable traffic, attendees will able to grow your de...
The cloud provides an easy onramp to building and deploying Big Data solutions. Transitioning from initial deployment to large-scale, highly performant operations may not be as easy. In his session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, will discuss the benefits, weaknesses, and performance characteristics of public and bare metal cloud deployments that can help you make the right decisions.
Over the last few years the healthcare ecosystem has revolved around innovations in Electronic Health Record (HER) based systems. This evolution has helped us achieve much desired interoperability. Now the focus is shifting to other equally important aspects – scalability and performance. While applying cloud computing environments to the EHR systems, a special consideration needs to be given to the cloud enablement of Veterans Health Information Systems and Technology Architecture (VistA), i.e....
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization’s assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? I...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using...
Is your organization struggling to deal with skyrocketing volumes of digital assets? The amount of data is growing exponentially and organizations are having a hard time managing this growth. In his session at 15th Cloud Expo, Amar Kapadia, Senior Director of Open Cloud Strategy at Seagate, will walk through the essential considerations when developing a cloud storage strategy. In this discussion, you will understand the challenges IT is facing, why companies need to move to cloud, and how the...
If cloud computing benefits are so clear, why have so few enterprises migrated their mission-critical apps? The answer is often inertia and FUD. No one ever got fired for not moving to the cloud – not yet. In his session at 15th Cloud Expo, Michael Hoch, SVP, Cloud Advisory Service at Virtustream, will discuss the six key steps to justify and execute your MCA cloud migration.
The 16th International Cloud Expo announces that its Call for Papers is now open. 16th International Cloud Expo, to be held June 9–11, 2015, at the Javits Center in New York City brings together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speak...
Most of today’s hardware manufacturers are building servers with at least one SATA Port, but not every systems engineer utilizes them. This is considered a loss in the game of maximizing potential storage space in a fixed unit. The SATADOM Series was created by Innodisk as a high-performance, small form factor boot drive with low power consumption to be plugged into the unused SATA port on your server board as an alternative to hard drive or USB boot-up. Built for 1U systems, this powerful devic...
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual C...
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to bui...
SYS-CON Events announced today that TechXtend (formerly Programmer’s Paradise), a leading value-added provider of server and storage virtualization, and r-evolution will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. TechXtend (formerly Programmer’s Paradise) is a leading value-added provider of software, systems and solutions for corporations, government organizations, and academic instit...
Every healthy ecosystem is diverse. This is especially true in cloud ecosystems, where portability and interoperability are more important than old enterprise models of proprietary ownership. In his session at 15th Cloud Expo, Mark Baker, Server Product Manager at Canonical/Ubuntu, will discuss how single vendors used to take the lead in creating and delivering technology, but in a cloud economy, where users want tools of their preference, when and where they need them, it makes no sense.
The consumption economy is here and so are cloud applications and solutions that offer more than subscription and flat fee models and at the same time are available on a pure consumption model, which not only reduces IT spend but also lowers infrastructure costs, and offers ease of use and availability. In their session at 15th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, will discuss this shifting dynamic with ...
The emergence of cloud computing and Big Data warrants a greater role for the PMO to successfully manage enterprise transformation driven by these powerful trends. As the adoption of cloud-based services continues to grow, a governance model is needed to orchestrate enterprise cloud implementations and harness the power of Big Data analytics. In his session at 15th Cloud Expo, Mahesh Singh, President of BigData, Inc., to discuss how the Enterprise PMO takes center stage not only in developing th...
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research dat...