Welcome!

IoT User Interface Authors: Elizabeth White, Liz McMillan, AppDynamics Blog, Yakov Fain, Jason Bloomberg

News Feed Item

Sony Mobile Targets 2013 as a Breakthrough Year

BARCELONA, Spain, MWC, February 25, 2013 /PRNewswire/ --



  • Flagship smartphone Xperia™ Z available now in stores
  • Xperia™ Tablet Z globally available from Spring 2013
  • Largest Marketing campaign to date to support Xperia™ portfolio

In an address earlier today, Sony Mobile Communications ("Sony Mobile") reinforced its committment to the premium smartphone and tablet segments. Kazuo Hirai, President and CEO of Sony Corporation, and Kunimasa Suzuki, President and CEO of Sony Mobile Communications and EVP, Corporate Executive Officer of Sony Corporation, restated the importance of mobile to Sony's overall strategy and declared Sony's intention to further enhance the premium mobile segment. Additionally, Sony Mobile announced that the highly anticipated Xperia Tablet Z will be available globally, and that its award-winning flagship smartphone, Xperia Z, is available now across 60 countries.

"In the past year we have worked hard to integrate mobile into the heart of the Sony business and placed all our Android smartphones and tablets under a single brand - 'Xperia'," said Kazuo Hirai, President and CEO of Sony Corporation. "It is a premium brand with a consistent user experience across every device and a great example of what we can achieve as 'One Sony'."

The introduction of the Xperia Z and the Xperia Tablet Z feature Sony's unique technology, content and applications that are ideally suited to fit it every aspect of people's lives - whether watching the latest movies on the web, capturing those special moments, listening to their favourite music or playing games on the go.

"2013 will be a breakthrough year for Sony in the mobile sector.  We are delivering on our objective to combine the best of Sony for an outstanding user experience," said Kunimasa Suzuki, President and CEO of Sony Mobile Communications. "Sony Mobile's Xperia products and content applications are designed around what consumers want and this approach is inherent in Sony's DNA. We continue to set ourselves apart from the competition by creating products and services that only Sony can deliver."

Xperia Z has already received positive endorsement from a host of operators, and following strong support in the Japanese domestic market, it also looks set to follow suit globally with the widest operator ranging to date. 

"Xperia Z and Xperia Tablet Z offer consumers a unified and consistent cross-device user experience with premium specifications and the best of Sony technology," said Kaoru Kato, President and Chief Executive Officer of NTT DOCOMO.  "The response to Xperia Z from our customers since launch has been incredibly positive. We highly recommend this smartphone to our customers. We are delighted to learn that both products will be available globally allowing others to benefit from Sony's premium mobile entertainment experiences."

Sony is showcasing its latest premium Xperia Z smartphone, and its market variant Xperia ZL, and Xperia Tablet Z at Mobile World Congress. These products epitomise the technical expertise and innovation of the Sony brand culminating in the most advanced smartphone and tablet offerings and with the largest range of dedicated NFC-enabled products.

Xperia™ Z smartphone available now worldwide:

  • The award-winning, flagship Xperia Z and its market variant Xperia ZL - unveiled at CES in January - are now on sale worldwide.
  • They have received the widest ranging of any Sony smartphone to date with over 140 sales channels in more than 60 countries across the globe.
  • Both products share a complementary design to Xperia Tablet Z including a consistent Sony user experience.

Xperia™ Tablet Z global availability from Spring:

  • The Xperia Tablet Z is the world's slimmest LTE tablet and will be available globally from Spring 2013.
  • Featuring a vivid 10.1" HD Reality Display powered by Mobile BRAVIA Engine 2 that is both water-and dust resistant for the best ever viewing experience matched with S-Force Front Surround 3D, and Clear Audio+.
  • The Xperia Tablet Z has superior camera capability with "Exmor R for mobile", One-touch function, battery STAMINA mode, and Sony's media applications for photo, music, and movies on the go.

Most ambitious marketing campaign to date: "Experience the best of Sony in a Smartphone": At today's Mobile World Congress, Sony Mobile unveiled its new integrated marketing campaign for its Xperia smartphones.  The integrated campaign will be deployed in more than 20 markets across TV, print, digital, out of home and retail from March 2013.  

The creative execution reminisces about Sony's much loved products and the campaign reflects the unique consumer experiences that only Sony can deliver. It looks back at iconic moments in history and fast forwards to the innovation that Sony delivers today. To view Sony Mobile's new television commercial, please visit: http://www.youtube.com/watch?v=9Pp7nDmb5K4&hd=1

Visit us at Mobile World Congress:

To experience Sony's range of products, content and experiences first-hand, visit the Sony stand 6D10 located in Hall 6 of the Gran Via at Mobile World Congress in Barcelona, Spain.

About Sony Mobile Communications

Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia™ smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony's world of networked entertainment experiences. For more information: http://www.sonymobile.com

Sony "make.believe" is a trademark or registered trademarks of Sony Corporation. "Xperia" is a trademark of Sony Mobile Communications AB. All other trademarks or registered trademarks are the property of their respective owners.

FOR MEDIA INFORMATION PLEASE CONTACT:
For more information, images and videos please visit: http://www.sonymobile.com/press
Sony Mobile Communications, Global Communications & PR department
General Press: +44(0)208-762-5858


SOURCE Sony Mobile Communications

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
SYS-CON Events announced today that Isomorphic Software will exhibit at SYS-CON's [email protected] at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, high-productivity enterprise web applications for any device. SmartClient couples the industry’s broadest, deepest UI component set with a java server framework to deliver an end-...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
How will your company move to the cloud while ensuring a solid security posture? Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is ...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...