Welcome!

Machine Learning Authors: Carmen Gonzalez, Jason Bloomberg, Elizabeth White, Yeshim Deniz, Liz McMillan

News Feed Item

Sony Mobile Targets 2013 as a Breakthrough Year

BARCELONA, Spain, MWC, February 25, 2013 /PRNewswire/ --



  • Flagship smartphone Xperia™ Z available now in stores
  • Xperia™ Tablet Z globally available from Spring 2013
  • Largest Marketing campaign to date to support Xperia™ portfolio

In an address earlier today, Sony Mobile Communications ("Sony Mobile") reinforced its committment to the premium smartphone and tablet segments. Kazuo Hirai, President and CEO of Sony Corporation, and Kunimasa Suzuki, President and CEO of Sony Mobile Communications and EVP, Corporate Executive Officer of Sony Corporation, restated the importance of mobile to Sony's overall strategy and declared Sony's intention to further enhance the premium mobile segment. Additionally, Sony Mobile announced that the highly anticipated Xperia Tablet Z will be available globally, and that its award-winning flagship smartphone, Xperia Z, is available now across 60 countries.

"In the past year we have worked hard to integrate mobile into the heart of the Sony business and placed all our Android smartphones and tablets under a single brand - 'Xperia'," said Kazuo Hirai, President and CEO of Sony Corporation. "It is a premium brand with a consistent user experience across every device and a great example of what we can achieve as 'One Sony'."

The introduction of the Xperia Z and the Xperia Tablet Z feature Sony's unique technology, content and applications that are ideally suited to fit it every aspect of people's lives - whether watching the latest movies on the web, capturing those special moments, listening to their favourite music or playing games on the go.

"2013 will be a breakthrough year for Sony in the mobile sector.  We are delivering on our objective to combine the best of Sony for an outstanding user experience," said Kunimasa Suzuki, President and CEO of Sony Mobile Communications. "Sony Mobile's Xperia products and content applications are designed around what consumers want and this approach is inherent in Sony's DNA. We continue to set ourselves apart from the competition by creating products and services that only Sony can deliver."

Xperia Z has already received positive endorsement from a host of operators, and following strong support in the Japanese domestic market, it also looks set to follow suit globally with the widest operator ranging to date. 

"Xperia Z and Xperia Tablet Z offer consumers a unified and consistent cross-device user experience with premium specifications and the best of Sony technology," said Kaoru Kato, President and Chief Executive Officer of NTT DOCOMO.  "The response to Xperia Z from our customers since launch has been incredibly positive. We highly recommend this smartphone to our customers. We are delighted to learn that both products will be available globally allowing others to benefit from Sony's premium mobile entertainment experiences."

Sony is showcasing its latest premium Xperia Z smartphone, and its market variant Xperia ZL, and Xperia Tablet Z at Mobile World Congress. These products epitomise the technical expertise and innovation of the Sony brand culminating in the most advanced smartphone and tablet offerings and with the largest range of dedicated NFC-enabled products.

Xperia™ Z smartphone available now worldwide:

  • The award-winning, flagship Xperia Z and its market variant Xperia ZL - unveiled at CES in January - are now on sale worldwide.
  • They have received the widest ranging of any Sony smartphone to date with over 140 sales channels in more than 60 countries across the globe.
  • Both products share a complementary design to Xperia Tablet Z including a consistent Sony user experience.

Xperia™ Tablet Z global availability from Spring:

  • The Xperia Tablet Z is the world's slimmest LTE tablet and will be available globally from Spring 2013.
  • Featuring a vivid 10.1" HD Reality Display powered by Mobile BRAVIA Engine 2 that is both water-and dust resistant for the best ever viewing experience matched with S-Force Front Surround 3D, and Clear Audio+.
  • The Xperia Tablet Z has superior camera capability with "Exmor R for mobile", One-touch function, battery STAMINA mode, and Sony's media applications for photo, music, and movies on the go.

Most ambitious marketing campaign to date: "Experience the best of Sony in a Smartphone": At today's Mobile World Congress, Sony Mobile unveiled its new integrated marketing campaign for its Xperia smartphones.  The integrated campaign will be deployed in more than 20 markets across TV, print, digital, out of home and retail from March 2013.  

The creative execution reminisces about Sony's much loved products and the campaign reflects the unique consumer experiences that only Sony can deliver. It looks back at iconic moments in history and fast forwards to the innovation that Sony delivers today. To view Sony Mobile's new television commercial, please visit: http://www.youtube.com/watch?v=9Pp7nDmb5K4&hd=1

Visit us at Mobile World Congress:

To experience Sony's range of products, content and experiences first-hand, visit the Sony stand 6D10 located in Hall 6 of the Gran Via at Mobile World Congress in Barcelona, Spain.

About Sony Mobile Communications

Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia™ smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony's world of networked entertainment experiences. For more information: http://www.sonymobile.com

Sony "make.believe" is a trademark or registered trademarks of Sony Corporation. "Xperia" is a trademark of Sony Mobile Communications AB. All other trademarks or registered trademarks are the property of their respective owners.

FOR MEDIA INFORMATION PLEASE CONTACT:
For more information, images and videos please visit: http://www.sonymobile.com/press
Sony Mobile Communications, Global Communications & PR department
General Press: +44(0)208-762-5858


SOURCE Sony Mobile Communications

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and micro services. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your contain...
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Zerto exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016. Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform™, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clouds. The company’s flagship product, Zerto Virtual...
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of D...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).