Welcome!

AJAX & REA Authors: Scott Hirsch, David H Deans, Carmen Gonzalez, Pat Romanski, Aria Blog

Related Topics: Virtualization, SOA & WOA, .NET, Open Source, AJAX & REA, Cloud Expo

Virtualization: Blog Feed Post

VCE Revisited, Now and Zen

VCE stands for Virtual Computing Environment and was launched as a joint initiative

Yesterday VCE and their proud parents announced revenues had reached an annual run rate of a billion dollars. Today VCE announced some new products along with enhancements to others.

Before going forward though, let's take go back for a moment to help set the stage to see where things might be going in the future. A little over a three years ago, back in November 2009 VCE was born and initially named ACADIA by its proud parents (Cisco, EMC, Intel and VMware). Here is a post that I did back then.

VCE logo

BTW the reference to Zen might cause some to think that I don't how to properly refer to the Xen hypervisor. It is really a play from Robert Plants album Now and Zen and its song Tall Cool One. For those not familiar, click on the link and listen (some will have DejaVu, others might think its new and cool) as it takes a look back as well as present, similar to VCE.

Robert plant now and zen vs. Xen hypervisor

On the other hand, this might prompt the question of when will Xen be available on a Vblock? For that I defer you to VCE CTO Trey Layton (@treylayton).

VCE stands for Virtual Computing Environment and was launched as a joint initiative including products and a company (since renamed from Acadia to VCE) to bring all the pieces together. As a company, VCE is based in Plano Texas just north of downtown Dallas and down the road from EDS or what is now left of it after the HP acquisition The primary product of VCE has been the Vblock. The Vblock is a converged solution comprising components from their parents such as VMware virtualization and management software tools, Cisco servers, EMC storage and software tools and Intel processors.

Not surprisingly there are many ex-EDS personal at VCE along with some Cisco, EMC, VMware and many other people from other organizations in Plano as well as other cites. Also interesting to note that unlike other youngsters that grow up and stay in touch with their parents via technology or social media tools, VCE is also more than a few miles (try hundreds to thousands) from the proud parent headquarters on the San Jose California and Boston areas.

VCE logo

As part of a momentum update, VCE and their parents (Cisco, EMC, VMware and Intel) announced annual revenue run rate of a billion dollars in just three years. In addition the proud parents and VCE announced that they have over 1,000 revenue shipped and installed Vblock systems (also here) based on Cisco compute servers, and EMC storage solutions.

The VCE announcement consists of:

  • SAP HANA database application optimized Vblocks (two modes, 4 node and 8 node)
  • VCE Vision management tools and middleware or what I have refered to as Valueware
  • Entry level Vblock (100 and 200) with Cisco C servers and EMC (VNXe and VNX) storage
  • Performance and functionality enhancements to existing Vblock models 300 and 700
  • Statement of direction for more specialized Vblocks besides SAP HANA


Images courtesy with permission of VCE.com

While VCE is known for their Vblock converged, stack, integrated, data center in a box, private cloud or among other descriptors, there is more to the story. VCE is addressing convergence of common IT building blocks for cloud, virtual, and traditional physical environments. Common core building blocks include servers (compute or processors), networking (IO and connectivity), storage, hardware, software, management tools along with people, processes, metrics, policies and protocols.

Storage I/O image of cloud and virtual IT building blocks

I like the visual image that VCE is using (see below) as it aligns with and has themes common to what I have discussing in the past.


Images courtesy with permission of VCE.com

VCE Vision is software with APIs that collects information about Vblock hardware and software components to give insight to other tools and management frameworks. For example VMware vCenter plug-in and vCenter Operations Manager Adapter which should not be a surprise. Customers will also be able to write to the Vision API to meet their custom needs. Let us watch and see what VCE does to add support for other software and management tools, along with gain support from others.


Images courtesy with permission of VCE.com

Vision is more than just an information source feed for VMware vCenter or VASA or tools and frameworks from others. Vision is software developed by VCE that will enable insight and awareness into the Vblock and applications, however also confirm and give status of physical and logical component configuration. This means the basis for setting up automated or programmatic remediation such as determining what software or firmware to update based on different guidelines.


Images courtesy with permission of VCE.com

Initially VCE Vision provides (information) inventory and perspective of how those components are in compliance with firmware or software releases, so stay tuned. VCE is indicating that Vision will continue to evolve after all this is the V1.0 release with future enhancements targeted towards taking action, controlling or active management.

StorageIO Industry trends and perspectives image

Some trends, thoughts and perspectives

The industry adoption buzz is around software defined X where X can be data center (SDDC), or storage (SDS) or networking (SDN), or marketing (SDM) or other things. The hype and noise around software defined which in the case of some technologies is good. On the marketing hype side, this has led to some Software Defined BS (SDBS).

Thus, it was refreshing at least in the briefing session I was involved in to hear a minimum focus around software defined and more around customer and IT business enablement with technology that is shipping today.

VCE Vision is a good example of adding value hence what I refer to as Valueware around converged components. For those vendors who have similar solutions, I urge them to streamline, simplify and more clearly articulate their value proposition if they have valueware.

VCE logo

Vendors including VCE continue to evolve their platform based converged solutions by adding more valueware, management tools, interfaces, APIs, interoperability and support for more applications. The support for applications is also moving beyond simple line item ordering or part number skews to ease acquisition and purchasing. Some solutions include VCE Vblock, NetApp FlexPod that also uses Cisco compute servers, IBM PureSystems (PureFlex etc) and Dell vStart among others are extending their support and optimization for various software solutions. These software solutions range from SAP (including HANA), Microsoft (Exchange, SQLserver, Sharepoint), Citrix desktop (VDI), Oracle, OpenStack, Hadoop map reduce along with other little-data, big-data and big-bandwidth applications to name a few.

Additional and related reading:
Acadia VCE: VMware + Cisco + EMC = Virtual Computing Environment
Cloud conversations: Public, Private, Hybrid what about Community Clouds?
Cloud, virtualization, Storage I/O trends for 2013 and beyond
Convergence: People, Processes, Policies and Products
Hard product vs. soft product
Hardware, Software, what about Valueware?
Industry adoption vs. industry deployment, is there a difference?
Many faces of storage hypervisor, virtual storage or storage virtualization
The Human Face of Big Data, a Book Review
Why VASA is important to have in your VMware CASA

Congratulations to VCE, along with their proud parents, family, friends and partners, now how long will it take to reach your next billion dollars in annual run rate revenue. Hopefully it wont be three years until the next VCE revisited now and Zen ;).

VCE logo

Disclosure: EMC and Cisco have been StorageIO clients, I am a VMware vExpert that gets me a free beer after I pay for VMworld and Intel has named two of my books listed on their Recommended Reading List for Developers.

Ok, nuff said, time to head off to vBeers over in Minneapolis.

Cheers gs

Greg Schulz - Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved

More Stories By Greg Schulz

Greg Schulz is founder of the Server and StorageIO (StorageIO) Group, an IT industry analyst and consultancy firm. Greg has worked with various server operating systems along with storage and networking software tools, hardware and services. Greg has worked as a programmer, systems administrator, disaster recovery consultant, and storage and capacity planner for various IT organizations. He has worked for various vendors before joining an industry analyst firm and later forming StorageIO.

In addition to his analyst and consulting research duties, Schulz has published over a thousand articles, tips, reports and white papers and is a sought after popular speaker at events around the world. Greg is also author of the books Resilient Storage Network (Elsevier) and The Green and Virtual Data Center (CRC). His blog is at www.storageioblog.com and he can also be found on twitter @storageio.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources on configuring infrastructure and multiple software licenses. In this track, you will learn about the...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: ...
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do today to safely move to software-defined network and compute architectures, including: How normal ope...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: S...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff hap...
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accel...
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customiz...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that ElasticBox is holding a Hackathon at DevOps Summit, November 6 from 12 pm -4 pm at the Santa Clara Convention Center in Santa Clara, CA. You can enter as an individual or team of up to 10 developers. A New Star Is Born Every Month! All completed ElasticBoxes will then be sent to a judging panel - 12 winners will be featured on the ElasticBox website in 2015. All entrants will receive five full enterprise licenses for one year + ElasticBox headphones + Elasti...
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT tranformation? In his session at 15th Cloud Expo, John Hatem, head of V...
Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. In his session at 15th Cloud Expo, Brian Lewis, Principal Architect at Verizon Cloud, will outline key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.
SYS-CON Events announced today that Calm.io has been named “Bronze Sponsor” of DevOps Summit Silicon Valley, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Calm.io is a cloud orchestration platform for AWS, vCenter, OpenStack, or bare metal, that runs your CL tools puppet, Chef, shell, git, Jenkins, nagios, and will soon support New Relic and Docker. It can run hosted, or on premise and provides VM automation / expiry, self-service portals,...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud pla...
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
Blue Box has closed a $10 million Series B financing. The round was led by a strategic investor and included participation from prior investors including Voyager Capital and Founders Collective, as well as the Blue Box executive team. This round follows a $4.3 million Series A closed in December of 2012 and led by Voyager Capital. In May of this year, the company announced general availability of its private cloud as a service offering, Blue Box Cloud. Since that release, the company has dem...
SYS-CON Events announced today that Verizon has been named "Gold Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic network...
SimpleECM is the only platform to offer a powerful combination of enterprise content management (ECM) services, capture solutions, and third-party business services providing simplified integrations and workflow development for solution providers. SimpleECM is opening the market to businesses of all sizes by reinventing the delivery of ECM services. Our APIs make the development of ECM services simple with the use of familiar technologies for a frictionless integration directly into web applicat...