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Mobile Commerce News Weekly – Week of February 17, 2013

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

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Visa is planning a mainstream launch of mobile payment services this year, following a successful trial at the London Olympics. Read Original Content

By the end 2013 tablets will account for 20 percent of Google’s paid search ad clicks in the U.S., up from six percent in January 2012 according to research by Marin Software, a San Francisco-based company that helps large advertisers manage their online advertising. Read Original Content

A customer satisfaction survey of mobile shoppers by analytics firm ForeSee puts Apple in joint-second place with QVC, scoring 83 percent, just behind the top scorer Amazon at 85 percent. Read Original Content

Webalo is enterprise mobility the way it was meant to be.  It can be configured in minutes to deliver secure, interactive, bi-directional, transactional mobile access to the enterprise applications and data employees rely on to do their jobs – all for pennies an app.  Webalo reduces the burden on IT, lowers overhead (by eliminating development software, coding, consultants, and technologies for managing and distributing mobile apps), extends the value of enterprise applications, and leverages the power of smartphones and tablets. This newsletter is sponsored in part by Webalo.

A recent Adobe survey showed that 55 percent of the tablet users were almost twice as likely as smartphone users to use their device to purchase products and services. Read Original Content

Google’s estimated mobile revenue may reach $20 billion in 2016. That’s the estimate presented in a new report issued this week by Marin Software. Read Original Content
TechNavio's analysts forecast the Mobile Commerce market in India will grow at an annual rate of 71.06 percent over the period 2012-2016. One of the key factors contributing to this market growth is the growth in mobile subscriptions. Read Original Content

New data shows the use of commerce and banking apps is growing faster among UK Android users than the use of gaming apps, however Google and Facebook still dominate the market. Read Original Content

It has been suggested Google will broaden its already tremendous reach even further by opening up brick and mortar and mobile commerce retail stores before the end of the year. Read Original Content

According to eMarketer, consumers will use their smartphones and tablets to buy $37.44 billion worth of retail goods in 2013. This is up from $23.72 billion in 2012. Read Original Content

A new report from Research 2 Guidance says in 2012, most online stores made less than five percent of their revenue via a mobile app. Fewer than a fifth made a significant percentage of their revenue from mobile, and only 19 percent of companies realized more than a quarter of their revenue via their mobile shopping apps. Read Original Content

Consumers worldwide will redeem 10 billion coupons on their smartphones and tablets this year, up 50 percent from 2012, Juniper Research predicts. Read Original Content

Google has released its report on e-commerce trends and the share of potential categories driving the e-commerce market. The report indicates online shopping has grown 128 percent in the year 2011-2012 compared to 40 percent in the year 2010-2011. Read Original Content

Research firm Gartner projects revenue from mobile advertising is expected to grow to $11.4 billion worldwide in 2013, an increase from $9.6 billion in 2012. Worldwide mobile ad revenue is expected to reach $24.5 billion by 2016. Read Original Content

According to Marin Software smartphones and tablets accounted for 14.8 percent of UK paid search in January 2012. By December that figure had risen to 24.4 percent of all paid clicks. Marin Software suggests the rise was fueled by an increase in the number of consumers using their mobile devices to research products and shop online. Read Original Content

By 2016 mobile advertising revenue worldwide is expected to more than double to $24.5 billion and $8.8 billion in North America. Read Original Content

Recent Articles by Kevin Benedict

Recorded Webinars of Note

Whitepapers of Note

The A to Z of Mobile Workforce Scheduling Optimization
Carpe Mobile
Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise
The Long Tail of Enterprise Mobility
Staying Awake with Workforce Management
Two Roads to Mobile Workforce Management: Choosing Between On-Premises and Cloud Delivery

Kevin Benedict, Head Analyst for SMAC, Cognizant
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Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict is an opinionated Senior Analyst at Cognizant's Center for the Future of Work, SAP Mentor Alumnus, speaker, writer, and mobile and digital strategies expert. He is a popular keynote speaker, and in the past three years he has shared his insights into mobile and digital strategies with companies in 17 different countries. He has over 30 years of experience working with enterprise applications, and he is a veteran mobile industry executive. He wrote the Forward to SAP Press' bestselling book on enterprise mobility titled Mobilizing Your Enterprise with SAP, and he has written over 3,000 articles.

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