Welcome!

AJAX & REA Authors: Liz McMillan, Elizabeth White, David H Deans, Pat Romanski, Scott Hirsch

News Feed Item

Silicon Valley Lab Helps Bring Social Science to Social Engagement

SocialxDesign to Launch New Service for Designing and Testing Social and Mobile Applications; Mondelez International, Formerly Kraft Foods Inc., Is Among the First Clients to Use the Lab to Test New Mobile Applications

SUNNYVALE, CA and WASHINGTON, DC -- (Marketwire) -- 02/13/13 -- SocialxDesign, a social technology business consultancy, today announced the launch of a new service that promises to bring more scientific rigor to the development of social and mobile applications, and the engagement campaigns that support them.

Dubbed "The SocialxDesign Innovation Lab," the new service taps researchers on the SocialxDesign team trained at the Stanford Persuasive Tech Lab, the home of a pioneering new approach to application development. Known as "behavior design," the approach enables developers to rapidly iterate and test changes to the user experience to elicit specific target behaviors. The science of behavior design is now poised to gain a larger audience in the marketplace.

Among the Lab's first clients is Mondelēz International (NASDAQ: MDLZ), a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages. Comprising the global snacking and food brands of the former Kraft Foods Inc., Mondelēz International recently launched an incubator, called Mobile Futures, which aims at identifying, testing and marketing cutting-edge mobile applications by teaming its power brands with select startups. SocialxDesign is partnering with product innovation boutique firm Prehype to assist with the planning and strategic development of these applications.

"With Mobile Futures, we are looking at shaping the future of mobile and creating meaningful experiences for our consumers. By working with some of the brightest entrepreneurs in the space, we hope to ultimately spark intrapreneurship within our own organization," said Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelēz International. "The SocialxDesign Innovation Lab offers us the right venue for bringing those people together to test new ideas and create entirely new ventures that address broader business challenges."

"The world of social and mobile application development has grown almost exponentially in the last few years," said Margarita Quihuis, VP at SocialxDesign and a researcher at Stanford. "Organizations of all types -- large companies in the private sector, agencies in the public sector -- are looking to develop and deploy applications that can radically augment their ability to interact with their constituents. The bad news is that most applications, and the campaigns developed to support them, fail -- not just from the perspective of user experience, but from the perspective of 'behavior design.' In other words, most applications and campaigns fail to trigger the desired action that would make them meaningful for the user. The good news, however, is that these actions can be embedded into the design of the application and the overall engagement experience."

The SocialxDesign Innovation Lab hopes to close this gap in application and campaign development via an eight-week sprint that includes:

  • Research into user needs, preferences, and biases of users prior to the development of the application interface.

  • Research into existing customer and social databases that can be integrated into the user experience, depending on the application.

  • Research and benchmarking the work of competitors or peer organizations.

  • A workshop setting for creating, iterating, and testing a number of design concepts for both applications and engagement campaign messaging.

  • Development of a roadmap for the development, rollout and marketing of applications, along with a model for measuring success of the campaign.

SocialxDesign sees a wide range of opportunities for bringing the Lab to organizations in both the private and public sectors.

"Every day, we speak with leaders at businesses, NGOs and government entities who are interested in creating better social applications, mobile applications, data-driven dashboards, and, yes, effective engagement campaigns -- online and offline -- to support them," said Giovanni Rodriguez, CEO and co-founder of SocialxDesign. "A common complaint is that there isn't a lot of rigor in the development of applications and engagement campaigns to vouch for their efficacy. With the Lab, we hope bring that rigor to the entire process -- which is both an art and a science -- and measurably move the needle for our clients."

About SocialxDesign
We enable organizations to grow, reduce costs, and increase their market value by empowering the people they serve -- employees, customers, and citizens. With a philosophical-yet-pragmatic approach to addressing new market realities -- where empowerment is at the center of value creation -- we're helping businesses, government agencies and NGOs to remake themselves for the socially-networked economy.

An affiliate of Eastwick -- one of the nation's top technology communications agencies -- and with ties to leading social-technology research professionals at Stanford University and cutting-edge public affairs experts throughout the US -- SocialxDesign is an independent firm with offices in San Francisco, Silicon Valley and Washington, D.C. Current and former clients include The White House, NATO, the US Department of Health and Human Services, and a broad range of leaders in the commercial sector who are committed to rethinking their approach to consumer engagement.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
Software-driven innovation is becoming a primary approach to how businesses create and deliver new value to customers. A survey of 400 business and IT executives by the IBM Institute for Business Value showed businesses that are more effective at software delivery are also more profitable than their peers nearly 70 percent of the time (1). DevOps provides a way for businesses to remain competitive, applying lean and agile principles to software development to speed the delivery of software that ...
Docker offers a new, lightweight approach to application portability. Applications are shipped using a common container format and managed with a high-level API. Their processes run within isolated namespaces that abstract the operating environment independently of the distribution, versions, network setup, and other details of this environment. This "containerization" has often been nicknamed "the new virtualization." But containers are more than lightweight virtual machines. Beyond their small...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the ...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Infor has announced a new feature Infor CloudSuite™ Aerospace & Defense (A&D) to aid compliance with International Traffic in Arms Regulations (ITAR). The ITAR function will serve as a complementary function for new or existing Infor CloudSuite A&D customers, to facilitate compliance for Infor customers that are creating a US defense article or performing a US defense service and wish to benefit from cloud-services. The ITAR regulation serves to manage handling and access requirements for dat...
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...