Welcome!

Machine Learning Authors: Liz McMillan, Pat Romanski, Yeshim Deniz, Elizabeth White, Jason Bloomberg

News Feed Item

Silicon Valley Lab Helps Bring Social Science to Social Engagement

SocialxDesign to Launch New Service for Designing and Testing Social and Mobile Applications; Mondelez International, Formerly Kraft Foods Inc., Is Among the First Clients to Use the Lab to Test New Mobile Applications

SUNNYVALE, CA and WASHINGTON, DC -- (Marketwire) -- 02/13/13 -- SocialxDesign, a social technology business consultancy, today announced the launch of a new service that promises to bring more scientific rigor to the development of social and mobile applications, and the engagement campaigns that support them.

Dubbed "The SocialxDesign Innovation Lab," the new service taps researchers on the SocialxDesign team trained at the Stanford Persuasive Tech Lab, the home of a pioneering new approach to application development. Known as "behavior design," the approach enables developers to rapidly iterate and test changes to the user experience to elicit specific target behaviors. The science of behavior design is now poised to gain a larger audience in the marketplace.

Among the Lab's first clients is Mondelēz International (NASDAQ: MDLZ), a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages. Comprising the global snacking and food brands of the former Kraft Foods Inc., Mondelēz International recently launched an incubator, called Mobile Futures, which aims at identifying, testing and marketing cutting-edge mobile applications by teaming its power brands with select startups. SocialxDesign is partnering with product innovation boutique firm Prehype to assist with the planning and strategic development of these applications.

"With Mobile Futures, we are looking at shaping the future of mobile and creating meaningful experiences for our consumers. By working with some of the brightest entrepreneurs in the space, we hope to ultimately spark intrapreneurship within our own organization," said Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelēz International. "The SocialxDesign Innovation Lab offers us the right venue for bringing those people together to test new ideas and create entirely new ventures that address broader business challenges."

"The world of social and mobile application development has grown almost exponentially in the last few years," said Margarita Quihuis, VP at SocialxDesign and a researcher at Stanford. "Organizations of all types -- large companies in the private sector, agencies in the public sector -- are looking to develop and deploy applications that can radically augment their ability to interact with their constituents. The bad news is that most applications, and the campaigns developed to support them, fail -- not just from the perspective of user experience, but from the perspective of 'behavior design.' In other words, most applications and campaigns fail to trigger the desired action that would make them meaningful for the user. The good news, however, is that these actions can be embedded into the design of the application and the overall engagement experience."

The SocialxDesign Innovation Lab hopes to close this gap in application and campaign development via an eight-week sprint that includes:

  • Research into user needs, preferences, and biases of users prior to the development of the application interface.

  • Research into existing customer and social databases that can be integrated into the user experience, depending on the application.

  • Research and benchmarking the work of competitors or peer organizations.

  • A workshop setting for creating, iterating, and testing a number of design concepts for both applications and engagement campaign messaging.

  • Development of a roadmap for the development, rollout and marketing of applications, along with a model for measuring success of the campaign.

SocialxDesign sees a wide range of opportunities for bringing the Lab to organizations in both the private and public sectors.

"Every day, we speak with leaders at businesses, NGOs and government entities who are interested in creating better social applications, mobile applications, data-driven dashboards, and, yes, effective engagement campaigns -- online and offline -- to support them," said Giovanni Rodriguez, CEO and co-founder of SocialxDesign. "A common complaint is that there isn't a lot of rigor in the development of applications and engagement campaigns to vouch for their efficacy. With the Lab, we hope bring that rigor to the entire process -- which is both an art and a science -- and measurably move the needle for our clients."

About SocialxDesign
We enable organizations to grow, reduce costs, and increase their market value by empowering the people they serve -- employees, customers, and citizens. With a philosophical-yet-pragmatic approach to addressing new market realities -- where empowerment is at the center of value creation -- we're helping businesses, government agencies and NGOs to remake themselves for the socially-networked economy.

An affiliate of Eastwick -- one of the nation's top technology communications agencies -- and with ties to leading social-technology research professionals at Stanford University and cutting-edge public affairs experts throughout the US -- SocialxDesign is an independent firm with offices in San Francisco, Silicon Valley and Washington, D.C. Current and former clients include The White House, NATO, the US Department of Health and Human Services, and a broad range of leaders in the commercial sector who are committed to rethinking their approach to consumer engagement.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists looked at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deliver...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.