Welcome!

Machine Learning Authors: Elizabeth White, Yeshim Deniz, Carmen Gonzalez, Ed Featherston, Brett Hofer

News Feed Item

Silicon Valley Lab Helps Bring Social Science to Social Engagement

SocialxDesign to Launch New Service for Designing and Testing Social and Mobile Applications; Mondelez International, Formerly Kraft Foods Inc., Is Among the First Clients to Use the Lab to Test New Mobile Applications

SUNNYVALE, CA and WASHINGTON, DC -- (Marketwire) -- 02/13/13 -- SocialxDesign, a social technology business consultancy, today announced the launch of a new service that promises to bring more scientific rigor to the development of social and mobile applications, and the engagement campaigns that support them.

Dubbed "The SocialxDesign Innovation Lab," the new service taps researchers on the SocialxDesign team trained at the Stanford Persuasive Tech Lab, the home of a pioneering new approach to application development. Known as "behavior design," the approach enables developers to rapidly iterate and test changes to the user experience to elicit specific target behaviors. The science of behavior design is now poised to gain a larger audience in the marketplace.

Among the Lab's first clients is Mondelēz International (NASDAQ: MDLZ), a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages. Comprising the global snacking and food brands of the former Kraft Foods Inc., Mondelēz International recently launched an incubator, called Mobile Futures, which aims at identifying, testing and marketing cutting-edge mobile applications by teaming its power brands with select startups. SocialxDesign is partnering with product innovation boutique firm Prehype to assist with the planning and strategic development of these applications.

"With Mobile Futures, we are looking at shaping the future of mobile and creating meaningful experiences for our consumers. By working with some of the brightest entrepreneurs in the space, we hope to ultimately spark intrapreneurship within our own organization," said Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelēz International. "The SocialxDesign Innovation Lab offers us the right venue for bringing those people together to test new ideas and create entirely new ventures that address broader business challenges."

"The world of social and mobile application development has grown almost exponentially in the last few years," said Margarita Quihuis, VP at SocialxDesign and a researcher at Stanford. "Organizations of all types -- large companies in the private sector, agencies in the public sector -- are looking to develop and deploy applications that can radically augment their ability to interact with their constituents. The bad news is that most applications, and the campaigns developed to support them, fail -- not just from the perspective of user experience, but from the perspective of 'behavior design.' In other words, most applications and campaigns fail to trigger the desired action that would make them meaningful for the user. The good news, however, is that these actions can be embedded into the design of the application and the overall engagement experience."

The SocialxDesign Innovation Lab hopes to close this gap in application and campaign development via an eight-week sprint that includes:

  • Research into user needs, preferences, and biases of users prior to the development of the application interface.

  • Research into existing customer and social databases that can be integrated into the user experience, depending on the application.

  • Research and benchmarking the work of competitors or peer organizations.

  • A workshop setting for creating, iterating, and testing a number of design concepts for both applications and engagement campaign messaging.

  • Development of a roadmap for the development, rollout and marketing of applications, along with a model for measuring success of the campaign.

SocialxDesign sees a wide range of opportunities for bringing the Lab to organizations in both the private and public sectors.

"Every day, we speak with leaders at businesses, NGOs and government entities who are interested in creating better social applications, mobile applications, data-driven dashboards, and, yes, effective engagement campaigns -- online and offline -- to support them," said Giovanni Rodriguez, CEO and co-founder of SocialxDesign. "A common complaint is that there isn't a lot of rigor in the development of applications and engagement campaigns to vouch for their efficacy. With the Lab, we hope bring that rigor to the entire process -- which is both an art and a science -- and measurably move the needle for our clients."

About SocialxDesign
We enable organizations to grow, reduce costs, and increase their market value by empowering the people they serve -- employees, customers, and citizens. With a philosophical-yet-pragmatic approach to addressing new market realities -- where empowerment is at the center of value creation -- we're helping businesses, government agencies and NGOs to remake themselves for the socially-networked economy.

An affiliate of Eastwick -- one of the nation's top technology communications agencies -- and with ties to leading social-technology research professionals at Stanford University and cutting-edge public affairs experts throughout the US -- SocialxDesign is an independent firm with offices in San Francisco, Silicon Valley and Washington, D.C. Current and former clients include The White House, NATO, the US Department of Health and Human Services, and a broad range of leaders in the commercial sector who are committed to rethinking their approach to consumer engagement.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase inte...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
SYS-CON Events announced today that Addteq will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Addteq is one of the top 10 Platinum Atlassian Experts who specialize in DevOps, custom and continuous integration, automation, plugin development, and consulting for midsize and global firms. Addteq firmly believes that automation is essential for successful software releases. Addteq centers its products an...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ca...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
DevOps and microservices are permeating software engineering teams broadly, whether these teams are in pure software shops but happen to run a business, such Uber and Airbnb, or in companies that rely heavily on software to run more traditional business, such as financial firms or high-end manufacturers. Microservices and DevOps have created software development and therefore business speed and agility benefits, but they have also created problems; specifically, they have created software securi...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, will discuss new ways of thinking and the approaches needed to address the emerging challenges of securit...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.