|By Marketwired .||
|February 13, 2013 02:00 PM EST||
SUNNYVALE, CA and WASHINGTON, DC -- (Marketwire) -- 02/13/13 -- SocialxDesign, a social technology business consultancy, today announced the launch of a new service that promises to bring more scientific rigor to the development of social and mobile applications, and the engagement campaigns that support them.
Dubbed "The SocialxDesign Innovation Lab," the new service taps researchers on the SocialxDesign team trained at the Stanford Persuasive Tech Lab, the home of a pioneering new approach to application development. Known as "behavior design," the approach enables developers to rapidly iterate and test changes to the user experience to elicit specific target behaviors. The science of behavior design is now poised to gain a larger audience in the marketplace.
Among the Lab's first clients is Mondelēz International (NASDAQ: MDLZ), a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages. Comprising the global snacking and food brands of the former Kraft Foods Inc., Mondelēz International recently launched an incubator, called Mobile Futures, which aims at identifying, testing and marketing cutting-edge mobile applications by teaming its power brands with select startups. SocialxDesign is partnering with product innovation boutique firm Prehype to assist with the planning and strategic development of these applications.
"With Mobile Futures, we are looking at shaping the future of mobile and creating meaningful experiences for our consumers. By working with some of the brightest entrepreneurs in the space, we hope to ultimately spark intrapreneurship within our own organization," said Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelēz International. "The SocialxDesign Innovation Lab offers us the right venue for bringing those people together to test new ideas and create entirely new ventures that address broader business challenges."
"The world of social and mobile application development has grown almost exponentially in the last few years," said Margarita Quihuis, VP at SocialxDesign and a researcher at Stanford. "Organizations of all types -- large companies in the private sector, agencies in the public sector -- are looking to develop and deploy applications that can radically augment their ability to interact with their constituents. The bad news is that most applications, and the campaigns developed to support them, fail -- not just from the perspective of user experience, but from the perspective of 'behavior design.' In other words, most applications and campaigns fail to trigger the desired action that would make them meaningful for the user. The good news, however, is that these actions can be embedded into the design of the application and the overall engagement experience."
The SocialxDesign Innovation Lab hopes to close this gap in application and campaign development via an eight-week sprint that includes:
- Research into user needs, preferences, and biases of users prior to the development of the application interface.
- Research into existing customer and social databases that can be integrated into the user experience, depending on the application.
- Research and benchmarking the work of competitors or peer organizations.
- A workshop setting for creating, iterating, and testing a number of design concepts for both applications and engagement campaign messaging.
- Development of a roadmap for the development, rollout and marketing of applications, along with a model for measuring success of the campaign.
SocialxDesign sees a wide range of opportunities for bringing the Lab to organizations in both the private and public sectors.
"Every day, we speak with leaders at businesses, NGOs and government entities who are interested in creating better social applications, mobile applications, data-driven dashboards, and, yes, effective engagement campaigns -- online and offline -- to support them," said Giovanni Rodriguez, CEO and co-founder of SocialxDesign. "A common complaint is that there isn't a lot of rigor in the development of applications and engagement campaigns to vouch for their efficacy. With the Lab, we hope bring that rigor to the entire process -- which is both an art and a science -- and measurably move the needle for our clients."
We enable organizations to grow, reduce costs, and increase their market value by empowering the people they serve -- employees, customers, and citizens. With a philosophical-yet-pragmatic approach to addressing new market realities -- where empowerment is at the center of value creation -- we're helping businesses, government agencies and NGOs to remake themselves for the socially-networked economy.
An affiliate of Eastwick -- one of the nation's top technology communications agencies -- and with ties to leading social-technology research professionals at Stanford University and cutting-edge public affairs experts throughout the US -- SocialxDesign is an independent firm with offices in San Francisco, Silicon Valley and Washington, D.C. Current and former clients include The White House, NATO, the US Department of Health and Human Services, and a broad range of leaders in the commercial sector who are committed to rethinking their approach to consumer engagement.
For more information about the Lab or SocialxDesign, contact
Chuck Piluso will present a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Speaker Bio: Prior to Data Storage Corporation (DSC), Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of ...
Apr. 27, 2015 09:30 AM EDT
SYS-CON Events announced today Sematext Group, Inc., a Brooklyn-based Performance Monitoring and Log Management solution provider, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting and anomaly detection (SPM), log management and analytics (Logsene), search analytics (S...
Apr. 27, 2015 09:30 AM EDT Reads: 3,856
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
Apr. 27, 2015 09:15 AM EDT Reads: 4,914
Many of the well-known examples of DevOps success we read in blogs on the Internet paint an idyllic picture of DevOps productivity. A team was facing a stodgy, slow-moving operations department, teams weren’t delivering software on time. Those teams moved to DevOps, became proactive about infrastructure and deployment automation, and an overnight transition to productivity ensues. People are promoted, projects are successful, and developers and system administrators dance hand-in-hand in a final...
Apr. 27, 2015 09:15 AM EDT Reads: 1,255
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microser...
Apr. 27, 2015 09:15 AM EDT Reads: 2,437
SYS-CON Events announced today that Creative Business Solutions will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Creative Business Solutions is the top stocking authorized HP Renew Distributor in the U.S. Based out of Long Island, NY, Creative Business Solutions offers a one-stop shop for a diverse range of products including Proliant, Blade and Industry Standard Servers, Networking, Server Options and...
Apr. 27, 2015 09:15 AM EDT Reads: 4,363
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. It also ensured scalability and better service for customers, including MUY! Companies, one of the country's largest franchise restaurant companies with 232 Pizza Hut locations. This is one example of...
Apr. 27, 2015 09:00 AM EDT Reads: 5,294
SYS-CON Events announced today Arista Networks will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Arista Networks was founded to deliver software-driven cloud networking solutions for large data center and computing environments. Arista’s award-winning 10/40/100GbE switches redefine scalability, robustness, and price-performance, with over 3,000 customers and more than three million cloud networking ports depl...
Apr. 27, 2015 09:00 AM EDT Reads: 2,898
SYS-CON Events announced today that kintone has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. kintone promotes cloud-based workgroup productivity, transparency and profitability with a seamless collaboration space, build your own business applic...
Apr. 27, 2015 09:00 AM EDT Reads: 1,724
BlueBox bridge the chasm between development and infrastructure. Hosting providers are taking standardization and automation too far. For many app developers it does nothing but spawn mayhem and more work. They have to figure out how their creations live on a pre-fab infrastructure solution full of constraints. Operations-as-a-Service is what BlueBox does. BlueBox utilizes development tools such as OpenStack, EMC Razor, Opscode’s Chef and BlueBox's proprietary tools give the power to do the unor...
Apr. 27, 2015 09:00 AM EDT Reads: 1,290
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Apr. 27, 2015 08:45 AM EDT Reads: 5,132
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborat...
Apr. 27, 2015 08:30 AM EDT Reads: 5,840
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make sm...
Apr. 27, 2015 08:15 AM EDT Reads: 3,902
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
Apr. 27, 2015 08:00 AM EDT Reads: 5,219
In this session we look at creating interactive communications via the web by adding messaging, file transfer, and group communication (group chat and audio/video conferencing) into the web experience. We will also discuss potential applications of this technology in areas including B2B, B2C, P2P, and gaming. Peter is Technical Director at Acision. He graduated from The University of Edinburgh in 2000 with a BSc (Hons) in Computer Science. After graduation Peter worked on a PSTN switch dev...
Apr. 27, 2015 08:00 AM EDT Reads: 1,232
SYS-CON Events announced today that SoftLayer, an IBM company, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015 at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place November 3–5, 2015 at the Santa Clara Convention Center in Santa Clara, CA. SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points...
Apr. 27, 2015 08:00 AM EDT Reads: 2,817
WebRTC Summit has announced today that Peter Dunkley has been named summit chair of WebRTC Summit 2015 New York. The 4th International WebRTC Summit will take place on June 9-11, 2015, at the Javits Center in Manhattan, New York. @ThingsExpo anticipates 90% of WebRTC companies & developers will monetize their products & services through IoT by 2016. Peter Dunkley is Technical Director at Acision. He graduated from The University of Edinburgh in 2000 with a BSc (Hons) in Computer Science...
Apr. 27, 2015 08:00 AM EDT Reads: 2,194
The WebRTC Summit 2015 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Apr. 27, 2015 07:45 AM EDT Reads: 2,468
SYS-CON Events announced today that Stratoscale, the new data center operating system, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Based in Herzeliya, Israel, Stratoscale is redefining the data center, developing a hardware-agnostic, software platform hyper-converging compute, storage and networking across the rack or data center. The self-optimizing platform automatically distributes all physical...
Apr. 27, 2015 07:45 AM EDT Reads: 1,753
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ...
Apr. 27, 2015 07:30 AM EDT Reads: 1,790