|By Business Wire||
|February 13, 2013 03:00 AM EST||
The Citrix ByteMobile Mobile Analytics Report published today for the first quarter of 2013, provides insights into subscriber behavior and related factors that determine quality of experience (QoE) for mobile data services today. The findings highlight subscriber behavior on various mobile applications and the impact this has on operator networks. In conjunction with the report, consumer survey findings were also published by the company to compare consumer perspectives against behavior patterns. The data points to a contrast between what mobile device owners think they know about their devices and plans, and what the reality is when consuming content.
“These findings are unique in comparing actual subscriber behaviors on wireless networks with what people think their usage patterns are like,” said Chris Koopmans, vice president and general manager of Service Provider Platforms, Citrix. “Combining the ByteMobile report with the consumer survey provides additional insight into subscribers’ views of their mobile experiences and the impact this behavior has on operators’ networks. This real-world data is further validation that network providers need to improve their subscribers’ mobile experience in order to differentiate their services and better monetize an increasing volume of traffic.”
The Mobile Analytics Report summarizes data traffic patterns from a global cross-section of Citrix ByteMobile customers’ mobile networks and provides insight into the current state of the mobile ecosystem. The report illustrates how subscribers use their wireless devices and the impact of such use on operator networks. It also reveals subscriber use of social networking and mobile health applications, quantifies the impact of advertising on the mobile network, and highlights Web video user experience statistics. Among the findings:
Health apps and games dominate mobile traffic
People are increasingly using mobile devices to support health goals and track their fitness progress. Personal fitness applications dominate the category, generating 50 percent of the total mobile health related data traffic on wireless networks. Additionally, 39 percent of subscribers use a fitness specific application, while 47 percent use a pregnancy-related application. Interestingly, pregnancy monitoring applications generate nine percent of the total mobile health related data traffic on wireless networks.
Mobile gaming continues to be popular among subscribers. The report found that the three most popular games played while connected to a wireless network are Words with Friends, Temple Run and Angry Birds.
Video remains king of mobile traffic
The Mobile Analytics Report reveals that 20 percent of subscribers watch mobile videos on a given day, with 74 percent of consumer survey respondents seeking out most videos they watch. Of the videos consumed on mobile devices, 92 percent are low-resolution video at 360p or less. However, a majority of survey respondents (64 percent) said they thought they were viewing high-resolution video. This indicates a clear disconnect in the quality of video a subscriber thinks they are consuming versus the reality. The latest report further reveals that two out of 10 mobile subscribers watched video on mobile devices, generating more than 50 percent of the total mobile data traffic on wireless networks. Today, mobile video subscribers watch an average of two minutes of video content at a time, doubling the time spent consuming video as reported in the February 2010 Mobile Analytics Report.
The need for speed
In addition to video, mobile Web usage also consumes a large amount of mobile data traffic, and the consumer survey shows that people require speedy download times or they will abandon the effort. Nearly a third of survey respondents give up in eight seconds or less, pointing to the need for more mobile Web pages to download at this speed.
While approximately 50 percent of mobile Web pages download in eight seconds or less across wireless networks, 20 percent of pages requested take longer than 20 seconds to download. When it comes to a poor mobile Web experience, more than half (51 percent) of mobile device owners blame their provider, while 49 percent blame the website. The Mobile Analytics Report confirms that wireless networks across North America deliver the fastest Web page download times in the world.
Advertising consumes subscriber data allowance
The Mobile Analytics Report discovered mobile advertisements containing video content generate 10 times more data per advertisement than those without video. Interestingly, the report revealed the top four advertising networks, both by subscriber reach and total data volume generated, are owned by Google – Double Click, Google, Admob and 2mdn. For smartphone subscribers, mobile advertisements consume one percent of the total monthly data traffic generated. While minimal, this percentage is expected to increase as mobile advertising continues to grow.
The findings in the Citrix ByteMobile Mobile Analytics Report are generated from Smart Capacity™ Mobile Analytics, the company’s mobile data traffic reporting solution. The Mobile Analytics Report anonymously sources data traffic statistics from 3G and 4G networks of Citrix ByteMobile’s global tier-one customer base and provides insight into the current state of the mobile ecosystem. Its findings have been cited widely by industry market research firms and the media.
The consumer survey was conducted by Wakefield Research (www.wakefieldresearch.com) on behalf of Citrix. It was distributed among 1,000 U.S. adult smartphone or tablet owners ages 18 and older, between January 8 and 15, 2013, using an email invitation and an online survey. Quotas were set to ensure reliable and accurate representation of the U.S. adult smartphone or tablet owner population 18 and older.
About Citrix ByteMobile
Citrix ByteMobile® Smart Capacity platforms enable mobile operators to deliver the best possible experience to their subscribers under all network conditions and to differentiate their services based on subscriber usage. The company’s solutions have been deployed in the mobile networks of more than 130 operators worldwide to manage escalating demand for capacity due to video and other rich multimedia content and applications. With Smart Capacity, mobile operators can improve utilization of existing capacity and control operating expenses, while increasing revenue growth and profitability. To learn more, visit www.bytemobile.com.
Citrix (NASDAQ:CTXS) is the cloud computing company that enables mobile workstyles—empowering people to work and collaborate from anywhere, accessing apps and data on any of the latest devices, as easily as they would in their own office—simply and securely. Citrix cloud computing solutions help IT and service providers build both private and public clouds—leveraging virtualization and networking technologies to deliver high-performance, elastic and cost-effective services for mobile workstyles. With market leading solutions for mobility, desktop virtualization, cloud networking, cloud platforms, collaboration, and data sharing, Citrix helps organizations of all sizes achieve the kind of speed and agility necessary to succeed in an increasingly mobile and dynamic world. Citrix products are in use at more than 260,000 organizations and by over 100 million users globally. Annual revenue in 2012 was $2.59 billion. Learn more at www.citrix.com.
ByteMobile, the ByteMobile logo, Smart Capacity, and Smart Capacity at the Core are trademarks, service marks and/or registered trademarks of Citrix Systems, Inc. in the United States and other countries. All other trademarks, service marks and product names used herein are the property of their respective owners.
For Citrix Investors
This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with the impact of the global economy and uncertainty in the IT spending environment, including in revenue growth and recognition of revenue, products and services, their development and distribution, product demand and pipeline, economic and competitive factors, including risks associated with international growth and IT consolidation, as well as other risks detailed in the Company's filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. Migration to cloud shifts computing resources from your data center, which can yield significant advantages provided that the cloud vendor an offer enterprise-grade quality for your application.
Oct. 8, 2015 04:00 PM EDT Reads: 216
Secure Cloud through Automated Compliance | @CloudExpo @CloudRaxak #Cloud #BigData #DevOps #Microservices
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Oct. 8, 2015 04:00 PM EDT Reads: 294
Manufacturing has widely adopted standardized and automated processes to create designs, build them, and maintain them through their life cycle. However, many modern manufacturing systems go beyond mechanized workflows to introduce empowered workers, flexible collaboration, and rapid iteration. Such behaviors also characterize open source software development and are at the heart of DevOps culture, processes, and tooling.
Oct. 8, 2015 04:00 PM EDT Reads: 1,060
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult - let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and li...
Oct. 8, 2015 04:00 PM EDT Reads: 160
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
Oct. 8, 2015 04:00 PM EDT Reads: 458
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Oct. 8, 2015 03:30 PM EDT Reads: 209
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Oct. 8, 2015 03:30 PM EDT Reads: 127
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at @DevOpsSummit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
Oct. 8, 2015 03:15 PM EDT Reads: 175
Saviynt Inc. has announced the availability of the next release of Saviynt for AWS. The comprehensive security and compliance solution provides a Command-and-Control center to gain visibility into risks in AWS, enforce real-time protection of critical workloads as well as data and automate access life-cycle governance. The solution enables AWS customers to meet their compliance mandates such as ITAR, SOX, PCI, etc. by including an extensive risk and controls library to detect known threats and b...
Oct. 8, 2015 03:00 PM EDT Reads: 196
As-a-service models offer huge opportunities, but also complicate security. It may seem that the easiest way to migrate to a new architectural model is to let others, experts in their field, do the work. This has given rise to many as-a-service models throughout the industry and across the entire technology stack, from software to infrastructure. While this has unlocked huge opportunities to accelerate the deployment of new capabilities or increase economic efficiencies within an organization, i...
Oct. 8, 2015 03:00 PM EDT Reads: 215
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Oct. 8, 2015 02:45 PM EDT Reads: 489
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud wit...
Oct. 8, 2015 02:30 PM EDT Reads: 641
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete en...
Oct. 8, 2015 02:15 PM EDT Reads: 219
IT data is typically silo'd by the various tools in place. Unifying all the log, metric and event data in one analytics platform stops finger pointing and provides the end-to-end correlation. Logs, metrics and custom event data can be joined to tell the holistic story of your software and operations. For example, users can correlate code deploys to system performance to application error codes.
Oct. 8, 2015 02:15 PM EDT Reads: 184
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction....
Oct. 8, 2015 02:00 PM EDT Reads: 145
Between the compelling mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how busine...
Oct. 8, 2015 01:45 PM EDT Reads: 229
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
Oct. 8, 2015 01:00 PM EDT Reads: 251
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated a...
Oct. 8, 2015 01:00 PM EDT Reads: 469
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
Oct. 8, 2015 01:00 PM EDT Reads: 756
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
Oct. 8, 2015 01:00 PM EDT Reads: 771