Welcome!

Machine Learning Authors: Yeshim Deniz, Zakia Bouachraoui, Elizabeth White, Pat Romanski, Liz McMillan

News Feed Item

Marketo Delivers 'The Definitive Guide to Marketing Automation,' Explains Value of 'Must-Have' Technology

100-Page eBook Shows Companies How to Build a Business Case, Select the Right System, and Align People, Process and Technology for Success

SAN MATEO, Calif., Feb. 12, 2013 /PRNewswire/ -- Marketo, the leading provider of cloud-based marketing automation software, today debuts its 100-page Definitive Guide to Marketing Automation. The comprehensive new eBook explains what marketing automation is and why it is becoming a 'must-have technology,' and offers expert advice, tips, and worksheets for how companies of all sizes can align their people, processes, and content to achieve maximum success with the technology.

(Photo:  http://photos.prnewswire.com/prnh/20130212/SF58567-INFO)

(Logo:  http://photos.prnewswire.com/prnh/20070917/AQM011LOGO)

Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.

"Buyers today are using the abundance of online and offline information available to seize control of the purchasing process," said Jon Miller, vice president of marketing at Marketo and author of its Definitive Guide to Marketing Automation. "This requires companies to fundamentally change how they engage with prospects and customers, nurturing relationships with each one over time. This is simply not possible at scale without technology, and that's why marketing automation is becoming a 'must-have' for companies of all sizes. We created the 'Definitive Guide to Marketing Automation' to provide a single, comprehensive resource for any company that is thinking about investing in this transformational technology."

In a recent blog post, Lori Wizdo, principal analyst at Forrester Research, explained the value of the technology, as well as the process and operation challenges that companies must face to use it well. "Marketing automation can transform a company's marketing operations. These solutions deliver scalability, root out excess cost, improve marketing execution, and provide the basis for continuous incremental process improvement. Still many marketing execs hold back on investing in marketing automation. They fear the concurrent assimilation of new tactics, processes, and automation will unduly stress their marketing organization. But, the transformation is necessary, and the stress unavoidable. Marketing execs need to proactively address the 'people part' of their lead-to-revenue transformation."[1]

Marketo's Definitive Guide to Marketing Automation is designed to assuage these fears. It answers the question "what is marketing automation," shows companies how to build a business case and select the right system, and explains what investments and organizational changes are required for success. The guide is also packed with worksheets used to discern whether companies are ready for marketing automation, and how it will help increase revenue and attain business goals.

The guide has already received great reviews from leading industry influencers:

  • "I don't think I've ever seen a more complete guide to marketing automation designed to help marketers make a thoughtful and strategic decision about how to sell it internally, select the capabilities right for them, and put it to work." - Ardath Albee, author of eMarketing Strategies for the Complex Sale
  • "A must have resource for anyone trying to understand what marketing automation is, and how it can drive revenue in the business." - Joe Pulizzi, Content Marketing Institute
  • "What can I say - cute robots, a picture of me, AND everything you could possibly want to know about marketing automation all in one place. Why would you not download this guide?" - David M. Raab, Raab Associates Inc.

To learn how to increase operational efficiencies and achieve higher revenue and faster growth; download Marketo's free Definitive Guide to Marketing Automation.

About Marketo: Marketing Software. Easy, Powerful, Complete.
Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software – including the world's first integrated solution for social marketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling explosive growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.

Marketo and the Marketo logo are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

[1] Dealing with the "People Part" of your Lead-To-Revenue Management Transformation, Forrester Research, Inc. blogs, October 21, 2012.

SOURCE Marketo

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

CloudEXPO Stories
​Blockchain, also known as Distributed Ledger Technology (DLT), can be used for more than just crypto currencies. This presentation discusses how blockchain and the Internet of Things (IOT) can be used for several supply chain management and logistics use cases. Real world examples that utilize the open source project Hyperledger will be discussed.
This session describes how Professional Services organisations can deliver within Technology-as-a-Service (IaaS) constructs, in private and public enterprise cloud scenarios. See how professional services can be packaged and funded by IaaS cash flows, based upon consumption of technology services. Learn how significant, IT infrastructure transformations can be funded through OPEX spending models with multi-year As-a-Services based contracts. Understand how the automation of repeatable services can positively impact the commercial viability of Professional Services within As-a-Service constructs. Hear how innovative IT infrastructure service offerings can elevate the impact of professional services engagements, and accelerate positive business outcomes.
Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making Perfect Gym Solutions one of the largest and fastest growing SaaS applications in the fitness industry. Their platform is a comprehensive package of modern modular products for the management of fitness clubs, sports facilities and gyms an end- to end solution, revolutionising the way that gyms are managed.
There's no doubt that blockchain technology is a powerful tool for the enterprise, but bringing it mainstream has not been without challenges. As VP of Technology at 8base, Andrei is working to make developing a blockchain application accessible to anyone. With better tools, entrepreneurs and developers can work together to quickly and effectively launch applications that integrate smart contracts and blockchain technology. This will ultimately accelerate blockchain adoption on a global scale.
As the fourth industrial revolution continues to march forward, key questions remain related to the protection of software, cloud, AI, and automation intellectual property. Recent developments in Supreme Court and lower court case law will be reviewed to explain the intricacies of what inventions are eligible for patent protection, how copyright law may be used to protect application programming interfaces (APIs), and the extent to which trademark and trade secret law may have expanded relevance to the cloud. Best practices for intellectual property protection, licensing, and other topics will be presented, including checklists for engineers, product managers, sales/marketing, and other constituencies. Drawing upon his pre-lawyer life as a product manager for cloud based products, the presenter will emphasize those topics believed to be most practically relevant.