As enterprises deploy private IaaS clouds into production they are reevaluating their future application delivery models. SUSE and WSO2 believe that private PaaS will leverage the automation and scalability of Private IaaS solutions, such as OpenStack-based SUSE Cloud, to deliver the secure, standardized development environments that will make migrating to an agile, serviceoriented delivery model possible.
In their session at the 12th International Cloud Expo, Chris Haddad, VP of Technology Ev...| By Business Wire | Article Rating: |
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| February 12, 2013 09:10 AM EST | Reads: |
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SapientNitro, part of Sapient (NASDAQ: SAPE), received a top honor at the 2013 Intel Marketing Innovation Awards, earning the Intel® Single Marketing Impact Award at the 2013 Consumer Electronics Show (CES) for its creative and intuitive design of Intel’s mobile platform (m.intel.com). The Awards recognize creativity, leadership and innovative contributions made towards Intel’s marketing objectives.
SapientNitro built a seamless mobile experience for Intel’s global client base – both B2B and B2C. With customers around the world accessing Intel’s range of product and services from their mobile devices, the mobile platform has been widely recognized for incorporating insightful user experience design, navigation and robust content that supports Intel’s brand and business goals.
“We are exceptionally proud to be recognized by Intel for our work,” said RJ Hilgers, Vice President, SapientNitro. “Our strategic vision for m.intel.com was to translate Intel’s longer-term corporate mission into an intimate connection between the consumer and the brand, allowing us to reinvent the brand’s behavior in a clear, consistent and compelling way.”
Intel Marketing Innovation Awards’ Programs are judged on how well creative collaborators have:
- Supported the Intel brand and marketing objectives
- Demonstrated business impact
- Exhibited creativity of concept and execution
- Demonstrated risk taking, flawless execution and collaboration
- Changed the game and set a new bar
“SapientNitro’s creative mobile solution exceeded our expectations by delivering a powerful brand advantage in a unique way,” said Karen Rekate, Intel Director of Digital Marketing. “Their strategic combination of brand communications, digital engagement and omni-channel offerings established a set of principles that ensured our global mobile design resulted in a fully integrated experience across all touch points.”
The new, highly scalable system now enables rapid deployment of platforms to new countries and regions as the experience continues to roll out globally. The mobile site has been released in 8 countries in 2012 with further expansion continuing in 2013.
About SapientNitro
SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating never-ending stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking.
SapientNitro’s Idea Engineers represent a connected powerhouse of creative, brand and technology expertise - one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients. We partner with industry-leading clients such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @SapientNitro.
Sapient is a registered service mark of Sapient Corporation
Published February 12, 2013 Reads 160
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Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...
"Since Cloud Expo is running the week of June 10, we thought it'd be a great idea to schedule our Meetup this week. That way, if you have colleagues, friends, or family in town that week for the Expo, you can invite them to join you!" With those words, the OpenStack New York Meetup Group's organizer's launched a landing page this week where anyone interested can register for the June 12 evening event.
Cloud computing is transforming the way businesses think about and leverage technology. As a result, the general understanding of cloud computing has come a long way in a short time. However, there are still many misconceptions about what cloud computing is and what it can do for businesses that adopt this game-changing computing model.
In his General Session at the 12th International Cloud Expo, Gene Eun, Senior Director, Oracle Cloud at Oracle, will discuss and dispel some of the common myth...
“Open source has always provided a number of benefits, including easing adoption costs, propagating a better understanding of the technology, and allowing for faster evolution and commercialization of products and services based on it,” noted Terry Woloszyn, Founder & CEO, Leeward Security Ltd., in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “This is clearly evident with the OpenStack and CloudStack,” Woloszyn continued, “and others that have been quickly commercialized as...
Cloud enables SMBs to access new, scalable resources – previously only available to enterprises – in flexible and cost-effective ways. McKinsey’s SMB Cloud Report projects the public cloud market to reach $40-$50 billion by 2015, with SMBs comprising 65% of public cloud spending in 2015. But selling cloud to SMBs raises the questions of who, what and how.
In her session at the 12th International Cloud Expo, Manjula Talreja, VP of Cisco’s Global Cloud Business Development Team, will discuss the...
In the face of rapidly increasing amounts of unstructured data, industry is investing heavily to turn machines into services and connect them to analytics engines that will extract an extraordinary amount of value and unleash a productivity revolution for both businesses and consumers.
In the health care, transportation and energy sectors alone, the combination of machine diagnostics software and analytics will eliminate as much as $150 billion in waste.
In his session at the 12th Internation...
The economics of business are radically changing due to the way in which software and services are being delivered thanks to cloud computing. In his session at 12th Cloud Expo | Cloud Expo New York [10-13 June, 2013], Mike Kavis will cover six reasons for the disruption.
New, "Super-Sized" 4-Day Cloud Computing Bootcamp is a brief introduction to cloud computing carefully created and devised to help you keep up with evolving trends like Big Data, PaaS, APIs, Mobile, Social and Data Analytics. Solutions built around these topics require a sound cloud computing infrastructure to be successful while assisting customers harvest real benefits from this transformational change that is happening in the IT ecosystem.
“Trust is an ongoing journey and sits at the foundation of any vendor relationship – the companies that don’t consistently earn trust won’t be around long,” noted Henrik Rosendahl, Senior VP of Cloud Solutions at Quantum, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “As they do more with cloud, trust will organically grow – maybe it’s just about meeting SLAs or seeing firsthand that data is there when you need it,” Rosendahl continued.
Cloud Computing Journal: The move ...
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