Welcome!

AJAX & REA Authors: Scott Hirsch, David H Deans, Carmen Gonzalez, Pat Romanski, Aria Blog

News Feed Item

Optaros Appoints Chris Langway as Vice President, eCommerce Business Strategist

Digital Industry Veteran Brings 15+ Years of Brand eCommerce Leadership to Optaros

BOSTON, MA -- (Marketwire) -- 02/11/13 -- Optaros, a leading eCommerce-focused technology partner, today announced it has appointed Chris Langway as Vice President, eCommerce Business Strategist. Langway will work closely with Optaros client teams as a strategic advisor on maximizing digital commerce for growth. Langway will also play a leadership role on the Optaros business development team.

"We couldn't be more pleased to bring Chris to Optaros," said Rob Willms, CEO of Optaros. "His deep eCommerce and digital experience with such brand powerhouses as American Express, General Motors, Sperry Top-Sider, Stride Rite, Saucony and Keds will be a tremendous asset to both Optaros internally and our clients. His client service leadership experience and industry expertise will also play a key role in shaping Optaros' growth and client offerings."

Langway's client management and digital commerce experience underscores Optaros' dedication to providing clients with the consumer insight and strategic influence they need to conceive, develop, build and operate world-class digital commerce technologies and experiences.

"Everything we do is in support of our relentless pursuit of digital commerce excellence," said Willms. "We're bringing in the most pre-eminent eCommerce minds in the market -- to ensure we're always providing our clients with sound direction and advice based on the latest trends and practices in the digital commerce ecosystem."

"Having run numerous eCommerce businesses, I understand first-hand the tremendous opportunities that exist in eCommerce, mCommerce and omnichannel," continued Langway. "But, I'm also keenly aware of the pressures and challenges that brands and retailers face as digital fundamentally transforms the customer experience across all touchpoints. I'm excited for the opportunity to work hand-in-hand with Optaros' current and future clients on innovative new solutions to accelerate their eCommerce efforts."

To learn more about Langway, and to view a short video of his eCommerce outlook for 2013, visit the Optaros blog.

About Chris Langway
Chris Langway brings to Optaros 15+ years of experience in global eCommerce and traditional retail. Most recently, he was Vice President, eCommerce at Wolverine Worldwide, a global marketer of branded footwear. In this role, Langway led the global eCommerce business and operations for the company's Performance and Lifestyle Group overseeing the Sperry Top-Sider, Stride Rite, Saucony, Keds, Robeez and Grasshopper brands across US and Europe. Prior to Wolverine, Langway served as Vice President, Director of Marketing for the Boston-based integrated advertising agency Digitas. While at Digitas, he managed client engagements for American Express, The New York Times and General Motor's Pontiac division and was responsible for user experience, CRM and digital marketing. Langway began his career in retail buying with Filene's Department Stores.

About Optaros
Optaros is an eCommerce-focused technology partner that embraces emerging technologies to deliver solutions that create immersive, loyalty-inspiring and consistent experiences that bridge platforms, devices, location and spontaneity. With the technical capabilities of a systems integrations company, the UX and creative design of an interactive agency, and the insights of an expert commerce consultancy, Optaros delivers outstanding programs for more than 200 clients in the retail, consumer goods, media, healthcare and financial services industries. For more information, visit www.optaros.com, call (617) 227-1855 or email [email protected].

Embedded Video Available

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2224369
Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2224381

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contact:
Marian Hughes
Tier One Partners
708-246-0083
Email Contact

Scott Regan
Director, Marketing Communications
Optaros
(617) 227-1855 x 8175
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo, moderated by Ashar Baig, Research ...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud pla...
StackIQ offers a comprehensive software suite that automates the deployment, provisioning, and management of Big Infrastructure. With StackIQ’s software, you can spin up fully configured big data clusters, quickly and consistently — from bare-metal up to the applications layer — and manage them efficiently. Our software’s modular architecture allows customers to integrate nearly any application with the StackIQ software stack.
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources on configuring infrastructure and multiple software licenses. In this track, you will learn about the...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: ...
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do today to safely move to software-defined network and compute architectures, including: How normal ope...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: S...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff hap...
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accel...
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customiz...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that ElasticBox is holding a Hackathon at DevOps Summit, November 6 from 12 pm -4 pm at the Santa Clara Convention Center in Santa Clara, CA. You can enter as an individual or team of up to 10 developers. A New Star Is Born Every Month! All completed ElasticBoxes will then be sent to a judging panel - 12 winners will be featured on the ElasticBox website in 2015. All entrants will receive five full enterprise licenses for one year + ElasticBox headphones + Elasti...
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT tranformation? In his session at 15th Cloud Expo, John Hatem, head of V...
Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. In his session at 15th Cloud Expo, Brian Lewis, Principal Architect at Verizon Cloud, will outline key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.
SYS-CON Events announced today that Calm.io has been named “Bronze Sponsor” of DevOps Summit Silicon Valley, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Calm.io is a cloud orchestration platform for AWS, vCenter, OpenStack, or bare metal, that runs your CL tools puppet, Chef, shell, git, Jenkins, nagios, and will soon support New Relic and Docker. It can run hosted, or on premise and provides VM automation / expiry, self-service portals,...
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
Blue Box has closed a $10 million Series B financing. The round was led by a strategic investor and included participation from prior investors including Voyager Capital and Founders Collective, as well as the Blue Box executive team. This round follows a $4.3 million Series A closed in December of 2012 and led by Voyager Capital. In May of this year, the company announced general availability of its private cloud as a service offering, Blue Box Cloud. Since that release, the company has dem...