Welcome!

AJAX & REA Authors: Elizabeth White, Liz McMillan, Trevor Parsons, Yeshim Deniz, Plutora Blog

News Feed Item

Honda Teams With MediaBrix for a Breakthrough Mobile Social Gaming Advertising Campaign Introducing the 2013 Civic

Honda Is the First Automotive Brand to Launch an Immersive Advertising Integration Within SongPop, Facebook's Top Social Game of 2012*

NEW YORK, NY -- (Marketwire) -- 02/08/13 -- MediaBrix, the only end-to-end, in-game social and mobile advertising solution for Fortune 500 marketers, today announced that it is working with Honda to create an immersive mobile social gaming advertising campaign as a part of the 2013 Honda Civic launch. The campaign will harness the power of interactive social gaming advertising as a way to appeal to the Honda Civic target audience, reaching them on Facebook, mobile and tablet games. Additionally, the campaign program will begin this Sunday, Feb. 10 in order to drive awareness among social gamers who love music and trivia.

Honda is the first automotive company to work with MediaBrix and launch a fully integrated, immersive and interactive advertising experience within SongPop, a popular social and mobile game with over 60 million players developed by FreshPlanet. Honda is also the first automotive company to feature a branded playlist on SongPop, which includes music by the featured artist in the Civic commercials. Through the Music Awards Mix branded playlist, Honda will become an integral part of the gameplay, reaching the large, dedicated SongPop user base.

This breakthrough social gaming experience is part of an integrated advertising campaign supporting the 2013 Honda Civic and bringing attention to the spirit of Honda -- a passion for innovative thinking and continuous improvement. Three Civic models (Sedan, Si Coupe and Hybrid) will be featured in the social gaming video ads.

As part of the social gaming campaign, Honda playlists created on the mobile and tablet apps and the Facebook game will be shared on users Facebook Timeline, extending the reach of the campaign. Honda will drive users from the SongPop social gaming campaign to its official site to drive awareness to and educate users on the 2013 Civic models.

"Honda recognizes that rather than interrupting the user experience, they can reach consumers through social gaming advertising, which adds value, heightened levels of engagement and brings any event to life," says Todd Bowman, CRO, MediaBrix. "Today social mobile gaming has surpassed what television and other forms of digital advertising can offer. MediaBrix has seen campaigns that have outperformed automotive online normative averages by 9x. That's why launching this campaign on SongPop -- the top ranked game of 2012, is perfect."

The power behind this campaign is MediaBrix's SocialFusion and SocialFlex products. SocialFusion delivers a scalable, exclusive integration to Honda. MediaBrix's SocialFlex product offers Honda an immersive brand engagement unit that fits seamlessly into the user flow of SongPop.

About Honda:
Honda offers a complete lineup of cars and trucks through a network of more than 1,000 dealerships in the United States. In 2013, Honda marks 40 years of the Civic model, with more than 30 years of producing automobiles in the region, which began with the Accord in Marysville, Ohio in November 1982. Having produced more than 25 million vehicles in North America through 2012 using domestic and globally(1) sourced parts, Honda currently operates 14 major manufacturing facilities in North America, producing a wide range of Honda automobiles, all-terrain vehicles, power equipment products, engines and transmissions.

Connect with Honda:
Media Newsroom (for journalists): www.hondanews.com
Website: http://automobiles.honda.com
Facebook: http://www.facebook.com/Honda
YouTube: www.youtube.com/honda
Twitter: www.twitter.com/honda
Pinterest: http://pinterest.com/honda
Google+: https://plus.google.com/+honda
Instagram: http://instagram.com/honda

(1)Honda products are produced using domestic and globally sourced parts.

About MediaBrix:
MediaBrix (www.mediabrix.com) is the only end-to-end, in-game social and mobile advertising solution for Fortune 500 marketers with proprietary analytics measuring over 30 points of brand-focused metrics. The company offers marketers a suite of immersive, interactive advertising products, allowing them to reach a highly engaged audience where they are most receptive to a brand's message -- in social and mobile games. MediaBrix's advertising campaigns routinely see average video completion rates 84x the industry average, a 500% lift in brand awareness compared to online normative averages and engagement rates as much as 2000% higher than other forms of social advertising. Hundreds of top brands, including Coca-Cola, MTV and T-Mobile, and the world's largest app developers, such as King.com and Zynga, leverage the MediaBrix platform to provide user-friendly brand advertising experiences to more than 200 million people every month. MediaBrix is based in New York with offices in Los Angeles, San Francisco and Chicago.

About FreshPlanet:
FreshPlanet is a young online and mobile gaming start-up that builds social and mobile multi-platform games. The company is the creator of SongPop, the turn-by-turn, simulated real-time play game for music lovers that has built a global following since its launch in May 2012. SongPop is emblematic of FreshPlanet's gaming signature: fun, smart, easily-portable, casual games that engage players in affinity-based play. The New York-based company is venture-backed, and led by serial web entrepreneur and co-founder Mathieu Nouzareth. www.freshplanet.com

* eMarketer

Media Contacts:
For MediaBrix:
Melissa Sheridan
Point-Bl_ank Communications
Email Contact
Tel: 415-609-6875

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
Between the compelling mockups and specs produced by your analysts and designers, and the resulting application built by your developers, there is a gulf where projects fail, costs spiral out of control, and applications fall short of requirements. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a new approach where business and development users collaborate – each using tools appropriate to their goals and expertise – to build mo...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"For the past 4 years we have been working mainly to export. For the last 3 or 4 years the main market was Russia. In the past year we have been working to expand our footprint in Europe and the United States," explained Andris Gailitis, CEO of DEAC, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
At 15th Cloud Expo, Shrikant Pattathil, Executive Vice President at Harbinger Systems, demos a video delivery platform that helps you do interactive videos. He discusses how Harbinger is accomplishing it in the cloud world, the problems they faced and the choices they made to get around these problems.
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
“The year of the cloud – we have no idea when it's really happening but we think it's happening now. For those technology providers like Zentera that are helping enterprises move to the cloud - it's been fun to watch," noted Mike Loftus, VP Product Management and Marketing at Zentera Systems, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
Entuity®, a provider of enterprise-class network management solutions, today announced that it solidifies its position as a market leader through global enterprise customer acquisitions and a refined channel strategy. In 2014, Entuity increased new license revenues in EMEA by over 75 percent, and LATAM by over 125 percent as customers embraced Entuity for its highly automated solution and unified architecture. Entuity’s refined channel strategy focuses on even deeper strategic alignment with ke...
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"Blue Box has been around for 10-11 years, and last year we launched Blue Box Cloud. We like the term 'Private Cloud as a Service' because we think that embodies what we are launching as a product - it's a managed hosted private cloud," explained Giles Frith, Vice President of Customer Operations at Blue Box, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.