Welcome!

AJAX & REA Authors: Piram Manickam, Subrahmanya SV, S Sangeetha, Bob Gourley, RealWire News Distribution

News Feed Item

Adobe Named a Leader in Online Testing by Independent Research Firm

Adobe Systems Incorporated (Nasdaq:ADBE) today announced that Adobe® Test&Target™, part of the Adobe Target solution within the Adobe Marketing Cloud, was recently recognized as a Leader in “The Forrester Wave™: Online Testing Platforms, Q1 2013” report. Adobe was among the select companies that Forrester invited to participate in the independent report which evaluated seven online testing technology platforms across 53 comprehensive criteria such as campaign management, reporting and analysis, service and support, application usability and administration, and corporate and product strategy.

“All of the evaluated online testing platform vendors offer foundational campaign management and testing features, but Leaders provide extensive data handling, reporting and analysis, and integration capabilities,” stated the recently published report. The report also states, “Adobe Test&Target is a component of Adobe Marketing Cloud, which incorporates a broad set of analytics, content management, and marketing applications. Test&Target is a solid product across all facets of online testing capability and boasts an outstanding partner ecosystem. It will appeal most to current Adobe users for its integration with popular Adobe analytics and content management products.”

The report also notes that Adobe is one of two vendors that earned a leadership position “in Forrester’s first online testing platform Wave” and have maintained this position with a “combination of strong product offerings, solid strategy, and a substantial market presence.”

Adobe received the highest score for its current product offering and the highest scores for the categories of campaign management, service and support, integration and corporate strategy. Adobe was one of two leaders with the highest scores for reporting and analysis and installed customer base.

“We believe that being recognized by Forrester with the highest score for current product offering validates the investments we have made in our testing and optimization capabilities within Adobe Target,” said Aseem Chandra, vice president of product marketing, Digital Marketing Business, Adobe. “Our customers comprise some of the most sophisticated marketing organizations and demand an enterprise-level optimization platform that can personalize every digital interaction and drive measurable business results.”

A complimentary copy of “The Forrester Wave™: Online Testing Platforms, Q1 2013” report is available here.

About Adobe Marketing Cloud

Now there’s a place that puts everything digital marketers need in one spot. It’s called the Adobe Marketing Cloud. It includes a complete set of analytics, social, advertising, targeting and web experience management solutions and a real-time dashboard that brings together everything marketers need to know about their campaigns. So marketers can get from data to insights to action, faster and smarter than ever.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2013 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Test&Target are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Cloud Expo Breaking News
Enterprise cloud adoption revolves around pushing the BYOD movement and focusing on data security. In his session at the 12th International Cloud Expo, Ross Brouse, COO and President of Solar VPS, will cover how cloud adoption is driven by consumerism, humanity’s need to socialize, our addiction to new gadgets and the ability of data to stay secure in a growing collaborative world. The cloud is a drug and we’re just getting hooked. Ross Brouse is the COO and President of Solar VPS. He is a tr...
Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...
A recent study by analyst firm IDC reports that in 2012, 1.7 million cloud computing-related roles across the globe could not be filled due to the lack of training, certification and experience in the applicant pool. As the global demand for cloud and big data expertise increases, employers are finding it difficult to recruit talent, which is slowing down the ability for organizations to adopt, implement, and realize benefits from innovative platforms like OpenStack. In this session join Clo...
Our more interconnected planet is accelerating the adoption and convergence of next-generation architectures, in the form of cloud, mobile and instrumented physical assets. Organizations that can effectively balance optimization and innovation, will be in a position to leverage new systems of engagement, out maneuver their peers and achieve desired outcomes. In the Opening Keynote at 12th Cloud Expo | Cloud Expo New York, IBM GM & Next Generation Platform CTO Dr Danny Sabbah will detail the crit...
The cloud-enabled data center sits at the center of IT transformation. It facilitates the interconnection and communities that come together, propelling growth for both buyers and sellers. In his session at the 12th International Cloud Expo, Gerry Fassig, CoreSite’s Vice President of Sales, will discuss how CoreSite is bringing together best-of-breed partners through the Open Cloud Exchange resulting in public, private, and hybrid cloud interconnection and management as well as connectivity to...
Companies around the world are collecting massive amounts of data everyday that’s sitting around and not being utilized. Take for example the fact that companies collect demographic and location-based data via mobile devices all the time, but have to figure out how to monetize that data. In this session, Joyent CTO and founder Jason Hoffman will examine the state of Big Data, taking a look at what we're doing now to discussing what's on the horizon, as companies prepare and realign their busines...
Enterprises can't close their doors just because integration tools won't cope with the volume of information that their systems produce. As each day goes by, their information will become larger and more complicated, and enterprises must constantly struggle to manage the integration of dozens (or hundreds) of systems. Apache Hadoop has quickly become the technology of choice for enterprises that need to perform complex analysis of petabytes of data, but few are aware of its potential to hand...
Planning scalable environments isn't terribly difficult, but it does require a change of perspective. During this session we'll broaden our views to think on an Internet Scale by dissecting a video publishing application built with The SoftLayer Platform, Message Queuing, Object Storage, and Drupal. By examining a scalable modular application build that can handle unpredictable traffic, you'll be able to grow your development arsenal and pick up a few strategies to apply to your own projects.
If zettabytes of data exist, why is less than 1% of the world’s data being analyzed today? Seasoned entrepreneur and startup CEO Radhika Subramanian believes that the inability to analyze and gain value from Big Data is that organizations are taking a services-centered approach. As the title of the session implies, Subramanian believes that the data needs to do the talking, not armies of analysts searching and querying databases. Her company has developed high-speed, advanced algorithms to autom...
Cloud enables SMBs to access new, scalable resources – previously only available to enterprises – in flexible and cost-effective ways. McKinsey’s SMB Cloud Report projects the public cloud market to reach $40-$50 billion by 2015, with SMBs comprising 65% of public cloud spending in 2015. But selling cloud to SMBs raises the questions of who, what and how. In this session Manjula Talreja, VP of Cisco’s Global Cloud Business Development Team, will discuss the importance of knowing who SMB...