Welcome!

Machine Learning Authors: Pat Romanski, Yeshim Deniz, Liz McMillan, Elizabeth White, Zakia Bouachraoui

News Feed Item

WAGO Corporation Chooses Widen Enterprises' Media Collective Cloud-Based DAM Software

WAGO Anticipates That Widen's Intuitive User Experience Design and Thorough Reporting Will Help Enhance the Manufacturer's Digital Asset Workflows and Strategic Decisions

MADISON, WI -- (Marketwire) -- 02/06/13 -- Widen Enterprises has announced that its cloud-based digital asset management solution, Media Collective, will be adopted by WAGO Corporation, a German company that manufactures components for electrical connection technology and electronic components for decentralized automation technology.

With over 18,000 individual products and multiple images associated with each, WAGO's DAM software needs are big. Widen is perfectly positioned to take them on.

"A lot of other providers have similar kinds of things, but I think what really drew us to Widen more than anything else was how intuitive the system was for the user," said WAGO Marketing Communication Manager John Kenworthy. "For us, it's all about the experience for the customer."

That user experience is in for even more improvement with the upcoming release of Media Collective version 6.3, which will include features like commenting, a five-star asset rating system, and more.

"We know there are certain feature sets that just about everyone understands and is comfortable with. We've drawn from common, familiar technology experiences -- like social media, for example -- to virtually eliminate the learning curve on these new functionalities," said Widen Marketing Manager Jake Athey.

WAGO's team also recognized the broader strategic value of Widen's web-based digital asset management software. With Widen's analytics, WAGO will be able to make even smarter decisions, not only in marketing, but in other aspects of their business as well.

"Metrics are really important to us, and that was one of the features that we liked about Widen: all the reporting that you have available. We want to know how many people come in. We want to know how often. We want to know whether there are trends as far as what types of documents they're downloading or accessing. We want to know all those things on a monthly basis so we can better define what we put up there and remove things that are not pertinent, It'll also help shape our business for knowing where our distributors' interests lie," said Kenworthy.

About 400 users of WAGO's DAM system will benefit from the ability to access their assets through Widen Media Collective technology.

"WAGO is a fabulous addition to the Widen Collective community! We are honored to have them as a customer and we will work hard to build value in our relationship and in the digital assets we manage for them. We're sure their contributions will be electric < wink >. We are going to help the folks at WAGO meet their needs in streamlining media processes and their broader strategic goals," said Widen CEO Matthew Gonnering.

About WAGO

WAGO Corporation provides North America with innovative Interconnect, Electronic Interface, Terminal Block and Automation solutions. Headquartered in Germantown, WI, WAGO features state-of-the-art manufacturing and 35,000 sq. ft. of storage capacity for 17,000 product locations. Extensive engineering resources, a 25,000+ product portfolio, custom-manufacturing and 150 dedicated professionals ensure WAGO has the resources and expertise to help you get the job done.

About Widen Enterprises, Inc.

Based in Madison, Wisconsin, Widen has honed its more than 60 years of experience in premedia services and color management specifically for assisting customers with building brand equity and supporting consistent brand representation across print and Web communications. Through its inventive suite of Web-based digital asset management applications, Widen software services provide marketing networks with real-time, Web-based access to clients' digital asset libraries, subsequently eliminating manual search and file preparation time, costs related to replacing images and videos that cannot be located, and added costs for hardware, software and upgrades. For more information, visit: http://www.widen.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact:
Jake Athey
Marketing Manager
Widen Enterprises, Inc.
608-443-5472
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

CloudEXPO Stories
With more than 30 Kubernetes solutions in the marketplace, it's tempting to think Kubernetes and the vendor ecosystem has solved the problem of operationalizing containers at scale or of automatically managing the elasticity of the underlying infrastructure that these solutions need to be truly scalable. Far from it. There are at least six major pain points that companies experience when they try to deploy and run Kubernetes in their complex environments. In this presentation, the speaker will detail these pain points and explain how cloud can address them.
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-centric compute for the most data-intensive applications. Hyperconverged systems already in place can be revitalized with vendor-agnostic, PCIe-deployed, disaggregated approach to composable, maximizing the value of previous investments.
When building large, cloud-based applications that operate at a high scale, it's important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. "Fly two mistakes high" is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed how this same philosophy can be applied to highly scaled applications, and can dramatically increase your resilience to failure.
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by sharing information within the building and with outside city infrastructure via real time shared cloud capabilities.
As Cybric's Chief Technology Officer, Mike D. Kail is responsible for the strategic vision and technical direction of the platform. Prior to founding Cybric, Mike was Yahoo's CIO and SVP of Infrastructure, where he led the IT and Data Center functions for the company. He has more than 24 years of IT Operations experience with a focus on highly-scalable architectures.