Click here to close now.

Welcome!

AJAX & REA Authors: Alena Prokharchyk, Elizabeth White, Jayaram Krishnaswamy, Liz McMillan, AppDynamics Blog

News Feed Item

Tobii Launches X2 Eye Trackers to Expand Applications and Insights for Research Community

Tobii Technology, the global leader in eye tracking and gaze interaction, today announced the release of Tobii X2 Eye Trackers, a new line of highly portable and more affordable research products powered by the latest generation of Tobii’s award-winning eye-tracking technology that will dramatically expand insights and applications for scientific and commercial research of human behavior.

“We are excited to deliver a major innovation for the international research community through a lightweight, portable and more affordable product that provides high-quality insights,” said Tom Englund, president of analysis solutions at Tobii. “We believe the new Tobii X2 Eye Trackers will eliminate the previously existing barrier of cost and, through its revolutionary ease of use, allow a broader range of researchers to benefit from the immense value eye tracking offers in understanding human behavior. This will create new research opportunities and discoveries in science, health, education, product development, usability testing, packaging design, advertising, branding and more.”

The Tobii X2 product line comprises eye-tracking research systems at 30 or 60 Hz frame rates. Modular design and different hardware options accommodate a wide variety of study designs and stimuli dimensions.

The new product line represents a major leap forward in the evolution of eye tracking. Features and benefits of the Tobii X2 Eye Trackers include:

  • Maximum portability — the X2 Eye Trackers are the smallest, most lightweight eye-tracking research systems on the market, powered by only one USB cable, making it easy to study human behavior outside the lab, in participants’ homes, clinics, schools or malls.
  • Extreme versatility — modular design and different hardware options enable a wide variety of research study configurations and stimuli presentation options, from laptops and PC monitors to tablets, TVs, projections, control panels, ATMs and store shelves.
  • Easy to use — ease of setup and operation makes it possible for anyone, from research novice to tech expert, to use the eye tracker.
  • High authenticity — a revolutionary large track box (the physical space in which a participant can be tracked), allows participants to be tracked at their most natural distance from a screen or stimuli and move freely and naturally, lending to a more natural experience for the research participant and more valid results.
  • Ultimate tracking performance — researchers can rely on an easy-to-use method for gathering highly accurate data throughout the entire track box and unparalleled capabilities for tracking a variety of users, regardless of ethnicity, glasses, etc.

“I love the lightweight and small form factor of the Tobii X2 Eye Tracker, which makes it really easy to use every day around the lab and in the field,” said Jennifer Romano Bergstrom, Ph.D. and user experience project leader, Fors Marsh Group, USA. “It is quick and simple to set up and use. With this solution, Tobii makes it really easy to get started with eye tracking.”

Tobii X2 Eye Trackers are compatible with Tobii Studio, the leading eye-tracking analysis and visualization software, and other applications that build on the Tobii Analytics Software Development Kit (Tobii SDK) 3.0.

“This is an extremely exciting time for the research community and Tobii,” said Barbara Barclay, general manager of Tobii Technology Inc. in North America. “Along with significant advancements in our technology to make eye-tracking studies more feasible for a greater part of the international research community, we now are able to offer an array of resources for customers in the areas of training and services so that this next generation of eye-tracking researchers may fully and quickly engage and integrate these tools into their studies and gain maximum value from this amazing data.”

Learn more about the new Tobii X2-60 Eye Tracker or Tobii X2-30 Eye Tracker at Tobii’s upcoming X2 Webinar on February 20 and 21. Go to www.tobii.com/x2-webinar to learn more and register.

For information on purchasing or renting a new Tobii X2 research product: in Europe, contact [email protected], and in the U.S., contact [email protected].

About Tobii Technology

Tobii Technology is the global market leader in eye tracking and pioneer of gaze interaction. The company’s products are widely used within the scientific community and in commercial market research and usability studies. They are also used as a means to communicate by people with disabilities. Tobii drives innovation of eye-tracking technology in many other areas, offering OEM components for integration into various industry applications, such as for use in hospitals, engineering, sports and the entertainment industry. Founded in 2001, the company has received numerous awards for its technology innovations and recognitions for its rapid financial growth. Tobii is based in Stockholm, Sweden, and has offices in the United States, Germany, Norway, Japan and China. More information is available at www.tobii.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provide...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Soha will exhibit at SYS-CON's DevOps Summit New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Soha delivers enterprise-grade application security, on any device, as agile as the cloud. This turnkey, cloud-based service enables customers to solve secure application access and delivery challenges that traditional or virtualized network solutions cannot solve because they are too expensive, inflexible and operational...
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will mee...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable o...
of cloud, colocation, managed services and disaster recovery solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. TierPoint, LLC, is a leading national provider of information technology and data center services, including cloud, colocation, disaster recovery and managed IT services, with corporate headquarters in St. Louis, MO. TierPoint was formed through the strategic combination of some of t...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Public Cloud IaaS started it's life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in ado...
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) ap...
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applicatio...
SYS-CON Events announced today that BroadSoft, the leading global provider of Unified Communications and Collaboration (UCC) services to operators worldwide, has been named “Gold Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Compa...
ProfitBricks, the provider of painless cloud infrastructure for IaaS, today announced the release of a Node.js SDK written against its recently launched REST API. This new JavaScript based library provides coverage for all existing ProfitBricks REST API functions. With additional libraries set to release this month, ProfitBricks continues to prove its dedication to the DevOps community and commitment to making cloud migrations and cloud management painless. Node.js is an open source, cross-pl...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
ProfitBricks has launched its new DevOps Central and REST API, along with support for three multi-cloud libraries and a Python SDK. This, combined with its already existing SOAP API and its new RESTful API, moves ProfitBricks into a position to better serve the DevOps community and provide the ability to automate cloud infrastructure in a multi-cloud world. Following this momentum, ProfitBricks has also introduced several libraries that enable developers to use their favorite language to code ...
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to off...
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquir...
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
In 2015, 4.9 billion connected "things" will be in use. By 2020, Gartner forecasts this amount to be 25 billion, a 410 percent increase in just five years. How will businesses handle this rapid growth of data? Hadoop will continue to improve its technology to meet business demands, by enabling businesses to access/analyze data in real time, when and where they need it. Cloudera's Chief Technologist, Eli Collins, will discuss how Big Data is keeping up with today's data demands and how in t...