Click here to close now.




















Welcome!

IoT User Interface Authors: Daniel Khan, Jim Taylor, Ruxit Blog, Harry Trott, Gary Kaiser

News Feed Item

Tobii Launches X2 Eye Trackers to Expand Applications and Insights for Research Community

Tobii Technology, the global leader in eye tracking and gaze interaction, today announced the release of Tobii X2 Eye Trackers, a new line of highly portable and more affordable research products powered by the latest generation of Tobii’s award-winning eye-tracking technology that will dramatically expand insights and applications for scientific and commercial research of human behavior.

“We are excited to deliver a major innovation for the international research community through a lightweight, portable and more affordable product that provides high-quality insights,” said Tom Englund, president of analysis solutions at Tobii. “We believe the new Tobii X2 Eye Trackers will eliminate the previously existing barrier of cost and, through its revolutionary ease of use, allow a broader range of researchers to benefit from the immense value eye tracking offers in understanding human behavior. This will create new research opportunities and discoveries in science, health, education, product development, usability testing, packaging design, advertising, branding and more.”

The Tobii X2 product line comprises eye-tracking research systems at 30 or 60 Hz frame rates. Modular design and different hardware options accommodate a wide variety of study designs and stimuli dimensions.

The new product line represents a major leap forward in the evolution of eye tracking. Features and benefits of the Tobii X2 Eye Trackers include:

  • Maximum portability — the X2 Eye Trackers are the smallest, most lightweight eye-tracking research systems on the market, powered by only one USB cable, making it easy to study human behavior outside the lab, in participants’ homes, clinics, schools or malls.
  • Extreme versatility — modular design and different hardware options enable a wide variety of research study configurations and stimuli presentation options, from laptops and PC monitors to tablets, TVs, projections, control panels, ATMs and store shelves.
  • Easy to use — ease of setup and operation makes it possible for anyone, from research novice to tech expert, to use the eye tracker.
  • High authenticity — a revolutionary large track box (the physical space in which a participant can be tracked), allows participants to be tracked at their most natural distance from a screen or stimuli and move freely and naturally, lending to a more natural experience for the research participant and more valid results.
  • Ultimate tracking performance — researchers can rely on an easy-to-use method for gathering highly accurate data throughout the entire track box and unparalleled capabilities for tracking a variety of users, regardless of ethnicity, glasses, etc.

“I love the lightweight and small form factor of the Tobii X2 Eye Tracker, which makes it really easy to use every day around the lab and in the field,” said Jennifer Romano Bergstrom, Ph.D. and user experience project leader, Fors Marsh Group, USA. “It is quick and simple to set up and use. With this solution, Tobii makes it really easy to get started with eye tracking.”

Tobii X2 Eye Trackers are compatible with Tobii Studio, the leading eye-tracking analysis and visualization software, and other applications that build on the Tobii Analytics Software Development Kit (Tobii SDK) 3.0.

“This is an extremely exciting time for the research community and Tobii,” said Barbara Barclay, general manager of Tobii Technology Inc. in North America. “Along with significant advancements in our technology to make eye-tracking studies more feasible for a greater part of the international research community, we now are able to offer an array of resources for customers in the areas of training and services so that this next generation of eye-tracking researchers may fully and quickly engage and integrate these tools into their studies and gain maximum value from this amazing data.”

Learn more about the new Tobii X2-60 Eye Tracker or Tobii X2-30 Eye Tracker at Tobii’s upcoming X2 Webinar on February 20 and 21. Go to www.tobii.com/x2-webinar to learn more and register.

For information on purchasing or renting a new Tobii X2 research product: in Europe, contact [email protected], and in the U.S., contact [email protected].

About Tobii Technology

Tobii Technology is the global market leader in eye tracking and pioneer of gaze interaction. The company’s products are widely used within the scientific community and in commercial market research and usability studies. They are also used as a means to communicate by people with disabilities. Tobii drives innovation of eye-tracking technology in many other areas, offering OEM components for integration into various industry applications, such as for use in hospitals, engineering, sports and the entertainment industry. Founded in 2001, the company has received numerous awards for its technology innovations and recognitions for its rapid financial growth. Tobii is based in Stockholm, Sweden, and has offices in the United States, Germany, Norway, Japan and China. More information is available at www.tobii.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with ...
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, S...