Welcome!

AJAX & REA Authors: Rajesh Lain, Sebastian Kruk, RealWire News Distribution, Harald Zeitlhofer

News Feed Item

Tobii Technology AB: Tobii Launches X2 Eye Trackers to Expand Applications and Insights for Research Community

Tobii Technology (http://www.tobii.com/), the global leader in eye tracking and gaze interaction, today announced the release of Tobii X2 Eye Trackers (http://www.tobii.com/x2-60), a new line of highly portable and more affordable research products powered by the latest generation of Tobii’s award-winning eye-tracking technology that will dramatically expand insights and applications for scientific and commercial research of human behavior.

“We are excited to deliver a major innovation for the international research community through a lightweight, portable and more affordable product that provides high-quality insights,” said Tom Englund, president of analysis solutions at Tobii. “We believe the new Tobii X2 Eye Trackers will eliminate the previously existing barrier of cost and, through its revolutionary ease of use, allow a broader range of researchers to benefit from the immense value eye tracking offers in understanding human behavior. This will create new research opportunities and discoveries in science, health, education, product development, usability testing, packaging design, advertising, branding and more.”

The Tobii X2 product line comprises eye-tracking research systems at 30 or 60 Hz frame rates. Modular design and different hardware options accommodate a wide variety of study designs and stimuli dimensions.

The new product line represents a major leap forward in the evolution of eye tracking. Features and benefits of the Tobii X2 Eye Trackers include:

· Maximum portability – the X2 Eye Trackers are the smallest, most light-weight eye-tracking research systems on the market, powered by only one USB cable, making it easy to study human behavior outside the lab, in participants’ homes, clinics, schools or malls.

· Extreme versatility — modular design and different hardware options enable a wide variety of research study configurations and stimuli presentation options, from laptops and PC monitors to tablets, TVs, projections, control panels, ATMs and store shelves.

· Easy to use — ease of setup and operation makes it possible for anyone, from research novice to tech expert, to use the eye tracker.

· High authenticity — a revolutionary large track box (the physical space in which a participant can be tracked), allows participants to be tracked at their most natural distance from a screen or stimuli and move freely and naturally, lending to a more natural experience for the research participant and more valid results.

· Ultimate tracking performance — researchers can rely on an easy-to-use method for gathering highly accurate data throughout the entire track box and unparalleled capabilities for tracking a variety of users, regardless of ethnicity, glasses, etc

“I love the lightweight and small form factor of the Tobii X2 Eye Tracker, which makes it really easy to use every day around the lab and in the field,” said Jennifer Romano Bergstrom, Ph.D. and user experience project leader, Fors Marsh Group, USA. “It is quick and simple to set up and use. With this solution, Tobii makes it really easy to get started with eye tracking.”

Tobii X2 Eye Trackers are compatible with Tobii Studio, the leading eye-tracking analysis and visualization software, and other applications that build on the Tobii Analytics Software Development Kit (Tobii SDK) (http://www.tobii.com/en/eye-tracking-research/global/products/software/tobii-software-development-kit/) 3.0.

“This is an extremely exciting time for the research community and Tobii,” said Barbara Barclay, general manager of Tobii Technology Inc. in North America. “Along with significant advancements in our technology to make eye-tracking studies more feasible for a greater part of the international research community, we now are able to offer an array of resources for customers in the areas of training and services so that this next generation of eye-tracking researchers may fully and quickly engage and integrate these tools into their studies and gain maximum value from this amazing data.”

Learn more about the new Tobii X2-60 Eye Tracker (http://www.tobii.com/x2-60) or Tobii X2-30 Eye Tracker (http://www.tobii.com/x2-30) at Tobii’s upcoming X2 Webinar on February 20 and 21. Go to www.tobii.com/x2-webinar to learn more and register.

For information on purchasing or renting a new Tobii X2 research product: in Europe, contact [email protected], and in the U.S., contact [email protected]

About Tobii Technology (http://www.tobii.com/)

Tobii Technology is the global market leader in eye tracking and pioneer of gaze interaction. The company’s products are widely used within the scientific community and in commercial market research and usability studies. They are also used as a means to communicate by people with disabilities. Tobii drives innovation of eye-tracking technology in many other areas, offering OEM components for integration into various industry applications, such as for use in hospitals, engineering, sports and the entertainment industry. Founded in 2001, the company has received numerous awards for its technology innovations and recognitions for its rapid financial growth. Tobii is based in Stockholm, Sweden, and has offices in the United States, Germany, Norway, Japan and China. More information is available at http://www.tobii.com/.

This information was brought to you by Cision http://www.cisionwire.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Cloud Expo Latest Stories
With the explosion of the cloud, more businesses are transitioning to a recurring revenue model to generate reliable sales, grow profits, and open new markets. This opportunity requires businesses to get to market quickly with the pricing and packaging options customers want. In addition, you will want to take advantage of the ensuing tidal wave of data to more effectively upsell, cross-sell and manage your customers. All of this is possible, but only with the right approach. At 15th Cloud Expo, Brendan O'Brien, Co-founder at Aria Systems and the inventor of cloud billing panelists, will lead a panel discussion on what it takes to launch and manage a successful recurring revenue business. The panelists will offer their insights about what each department will need to consider, from financial management to line of business and IT. The panelists will also offer examples from their success in recurring revenue with companies such as Audi, Constant Contact, Experian, Pitney-Bowes, Teleko...
Planning scalable environments isn't terribly difficult, but it does require a change of perspective. In his session at 15th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will broaden your views to think on an Internet scale by dissecting a video publishing application built with The SoftLayer Platform, Message Queuing, Object Storage, and Drupal. By examining a scalable modular application build that can handle unpredictable traffic, attendees will able to grow your development arsenal and pick up a few strategies to apply to your own projects.
Come learn about what you need to consider when moving your data to the cloud. In her session at 15th Cloud Expo, Skyla Loomis, a Program Director of Cloudant Development at Cloudant, will discuss the security, performance, and operational implications of keeping your data on premise, moving it to the cloud, or taking a hybrid approach. She will use real customer examples to illustrate the tradeoffs, key decision points, and how to be successful with a cloud or hybrid cloud solution.
The cloud provides an easy onramp to building and deploying Big Data solutions. Transitioning from initial deployment to large-scale, highly performant operations may not be as easy. In his session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, will discuss the benefits, weaknesses, and performance characteristics of public and bare metal cloud deployments that can help you make the right decisions.
Over the last few years the healthcare ecosystem has revolved around innovations in Electronic Health Record (HER) based systems. This evolution has helped us achieve much desired interoperability. Now the focus is shifting to other equally important aspects – scalability and performance. While applying cloud computing environments to the EHR systems, a special consideration needs to be given to the cloud enablement of Veterans Health Information Systems and Technology Architecture (VistA), i.e., the largest single medical system in the United States.
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization’s assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In his session at 15th Cloud Expo, Derek Tumulak, Vice President of Product Management at Vormetric, will discuss how to address data security in cloud and Big Data environments so that your organization isn’t next week’s data breach headline.
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Is your organization struggling to deal with skyrocketing volumes of digital assets? The amount of data is growing exponentially and organizations are having a hard time managing this growth. In his session at 15th Cloud Expo, Amar Kapadia, Senior Director of Open Cloud Strategy at Seagate, will walk through the essential considerations when developing a cloud storage strategy. In this discussion, you will understand the challenges IT is facing, why companies need to move to cloud, and how the right cloud model can help your business economically overcome the data struggle.
If cloud computing benefits are so clear, why have so few enterprises migrated their mission-critical apps? The answer is often inertia and FUD. No one ever got fired for not moving to the cloud – not yet. In his session at 15th Cloud Expo, Michael Hoch, SVP, Cloud Advisory Service at Virtustream, will discuss the six key steps to justify and execute your MCA cloud migration.
The 16th International Cloud Expo announces that its Call for Papers is now open. 16th International Cloud Expo, to be held June 9–11, 2015, at the Javits Center in New York City brings together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Most of today’s hardware manufacturers are building servers with at least one SATA Port, but not every systems engineer utilizes them. This is considered a loss in the game of maximizing potential storage space in a fixed unit. The SATADOM Series was created by Innodisk as a high-performance, small form factor boot drive with low power consumption to be plugged into the unused SATA port on your server board as an alternative to hard drive or USB boot-up. Built for 1U systems, this powerful device is smaller than a one dollar coin, and frees up otherwise dead space on your motherboard. To meet the requirements of tomorrow’s cloud hardware, Innodisk invested internal R&D resources to develop our SATA III series of products. The SATA III SATADOM boasts 500/180MBs R/W Speeds respectively, or double R/W Speed of SATA II products.
In today's application economy, enterprise organizations realize that it's their applications that are the heart and soul of their business. If their application users have a bad experience, their revenue and reputation are at stake. In his session at 15th Cloud Expo, Anand Akela, Senior Director of Product Marketing for Application Performance Management at CA Technologies, will discuss how a user-centric Application Performance Management solution can help inspire your users with every application transaction.
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridstore delivers vmOptimized™ Storage that self-optimizes to each application or VM across both virtual and physical environments. Leveraging a grid architecture, Gridstore delivers the first end-to-end storage QoS to ensure the most important App or VM performance is never compromised. The storage grid, that uses Gridstore’s performance optimized nodes or capacity optimized nodes, starts with as few a...
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to build reliable, affordable and scalable hybrid cloud storage solutions. Cloudian actively partners with leading cloud computing environments including Amazon Web Services, Citrix Cloud Platform, Apache CloudStack, OpenStack and the vast ecosystem of S3 compatible tools and applications. Cloudian's customers include Vodafone, Nextel, NTT, Nifty, and LunaCloud. The company has additional offices in China and Japan.
SYS-CON Events announced today that TechXtend (formerly Programmer’s Paradise), a leading value-added provider of server and storage virtualization, and r-evolution will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. TechXtend (formerly Programmer’s Paradise) is a leading value-added provider of software, systems and solutions for corporations, government organizations, and academic institutions across the United States and Canada. TechXtend is the Exclusive Reseller in the United States for r-evolution