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AJAX & REA Authors: Rajesh Lain, Sebastian Kruk, RealWire News Distribution, Harald Zeitlhofer

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SHN San Francisco Deploys AudienceView Mobile, Advances Overall Patron Experience

Shorenstein Hays Nederlander (SHN), San Francisco’s pre-eminent theatrical entertainment company, has deployed world-class mobile ticketing and content management from AudienceView to enhance the overall experience for its patrons. Tickets for upcoming events at the Curran, Golden Gate and Orpheum theatres, all owned and operated by SHN, are available online through the new shnsf.com or via any Internet-enabled mobile device using a single patron account. shnsf.com is powered by AudienceView’s proprietary content management system (CMS), which is integrated as a core component of the company’s e-commerce platform. SHN has been an AudienceView client since 2010.

“The fully integrated AudienceView solution has tremendous benefits for our patrons as well as our organization,” said Scott Kane, Chief Strategy Officer at SHN. “The online experience is dynamic, user friendly, engages members of the SHN community through social media and simplifies the ticket buying process. From an organizational perspective, AudienceView has empowered our ticketing and marketing divisions to join forces and provide a fantastic experience each time a patron interacts with our company, be it to purchase tickets or learn about upcoming events through our various one-to-one marketing initiatives.”

AudienceView is an e-commerce platform for the live entertainment industry with customer relationship management (CRM) at the core. It incorporates ticketing, marketing and business analytics in a single, easy-to-use, web-based solution. Full fundraising capabilities are also included for not-for-profit organizations. The AudienceView mobile module is fully integrated and based on mobile browser standards. It is easy to deploy and maintain from any existing web site powered by the AudienceView CMS and provides virtually the same user experience as an organization’s existing web site. The user transition from desktop to mobile is seamless and there is no need to download, upgrade or maintain device-specific apps.

“Since bringing all ticketing services back in house with AudienceView in 2010, providing excellent customer service has been the highest priority for SHN. Ensuring our patrons can purchase tickets where and when they choose – by phone, online and now via mobile devices – provides a consistent, highly accessible experience that exceeds expectations at every turn,” said David Cushing, Vice President, Ticketing for SHN. “Our call center and online operations are efficient and robust. AudienceView makes it possible for us to quickly and easily build events and manage ticketing from an integrated inventory across all platforms. This has become extremely valuable to us especially with the advent of dynamic pricing.”

“AudienceView provides all the tools that live events organizations need to provide excellent service to their patrons while efficiently managing ticketing and other e-commerce transactions across traditional and next-generation mobile platforms,” said Jeff Koets, Vice President of Sales and Marketing at AudienceView. “We are extremely appreciative of the extensive expertise SHN provided from a customer perspective throughout a collaborative development process for our mobile module, which further emphasizes their standing as an industry leader and innovator.”

Founded by Carole Shorenstein Hays, SHN has presented the Best of Broadway theater series for over 30 years, providing Bay Area audiences with the ultimate Broadway experience. SHN has hosted the world premieres of shows including Wicked, Legally Blonde, and Baz Luhrmann’s production of Puccini’s La Boheme, among others, all prior to their opening on Broadway. Additionally, SHN fosters new works, and spearheads world-class productions in its role as a major force on the national theater stage. Current and upcoming shows include: Anything Goes, winner of three 2011 Tony Awards; The Book of Mormon, which won nine 2011 Tony Awards; Tony, Grammy and Olivier Award-winning Best Musical Jersey Boys; Disney’s The Lion King and Mary Poppins; Shen Yun 2013, the international phenomenon presented by almost 100 world-class performing artists with a full live orchestra; and, Wicked, winner of 35 major awards including a Grammy and three Tony Awards.

Robert Nederlander, co-owner of SHN, is part of the Nederlander theater legacy. The Nederlander family expanded from its hometown of Detroit to own and operate more than 30 entertainment venues in the United States and London, England and has been presenting live theater in America for almost 100 years.

About AudienceView Ticketing

AudienceView Ticketing provides a fully integrated, web-based ticketing, CRM and fundraising solution to more than 170 sports, arts, entertainment and non-traditional ticketing organizations worldwide. Supporting both in-house and hosted ticketing models, AudienceView's white-label solution offers the ability to create unlimited online brands, control your venue and event data, access real-time business data and interact directly with your customers. AudienceView's leading-edge solution opens the door to superior venue management, an enhanced customer experience and ultimately, increased revenue. For more information about AudienceView Ticketing, please visit AudienceView.com or connect with the company on Facebook (http://www.facebook.com/audienceview) and Twitter @AudienceView (http://twitter.com/AudienceView).

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