“I believe it is incumbent on the Cloud Service Providers (CSPs) and/or System Integrators (SIs) to understand the regulatory and compliance-related issues that their customers face,” noted Manjula Talreja, VP of Global Cloud Business Development at Cisco, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “Of course these issues are different in each industry and in each country.”
Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time - ...| By Marketwire . | Article Rating: |
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| January 30, 2013 08:01 AM EST | Reads: |
1,417 |
SAN FRANCISCO, CA -- (Marketwire) -- 01/30/13 -- Thismoment, an enterprise-class provider of cloud-based software enabling the creation, delivery and measurement of Dynamic Brand Experiences, today announced a 7x year over year monthly recurring revenue growth for 2012. This strong momentum demonstrates that as brand marketers seek to reach and engage customers in any location, at any time, and on any device in a way that is both personal and relevant, Thismoment's Distributed Engagement Channel (DEC) platform is increasingly becoming a central component of their digital marketing strategy.
Introduced in March 2010, DEC is already licensed by more than 100 of the Fortune 500 -- including Coca-Cola, Microsoft, Intel, Target, GM, Maybelline and Sony -- who use it to drive content consumption, sharing, conversation, and conversion easily and simultaneously across Web, mobile, and social media touch points, often on a global basis.
In October of 2012, the company released DEC 4, the newest version of its flagship product. DEC 4 has been the most rapidly adopted release in the company's history, with more than 100 deployments to date, and is delivering unprecedented levels of user engagement as measured by time spent per visit, UGC submissions, and video views.
2012 Performance and Milestones for Thismoment
Company Highlights
- Secured $22 Million Series C round of funding led by Trident Capital and Sierra Ventures
- Rapidly growing global presence, including expansion of EMEA office, launch of LATAM region, and acquisition of Bangalore-based technology center
- New hires in leadership team including Stephen Bach (Chief Financial Officer), Shirley Foster (Senior Vice President, Engineering), Leandro Cruz de Paula (Divisional Vice President, Latin America), and Chris McGarry (Vice President, Product Marketing)
Customer Highlights
- Added dozens of new customers across all categories, including American Family Insurance, Deloitte, IBM, Levi Strauss, and TaylorMade
- Launched several hundred successful brand campaigns in partnership with the world's leading digital agencies, including Digitas, BBDO, VML & Mindshare
- Conducted nationwide premier customer events throughout the New York, Chicago, San Francisco and Los Angeles areas
- Instituted a global corporate visit center at San Francisco headquarters, hosting premier clients and strategic partners from around the world
Product Highlights
- Industry-first mobile user-generated content engine (UGC)
- DEC's industry-leading UGC engine added smartphone and tablet support, allowing multimedia uploads directly from mobile browsers
- Facebook Timeline and Twitter card multimedia embeds
- DEC enabled customers to extend their brand experience by embedding trackable multimedia theater modules into Twitter cards and Facebook's timeline, newsfeed and ticker
- Responsive design
- DEC's responsive design tools and adaptive HTML5-based templates now enable customers to easily optimize the user experience for different device form factors
- LinkedIn social publishing integration
- Thismoment became a LinkedIn preferred developer and launched LinkedIn page and group posting and scheduling functionality to DEC. This allows brands using DEC's Community Manager tools to easily publish to Facebook, Twitter, Google+ and LinkedIn simultaneously
- Google+ social publishing integration
- Thismoment became a Google+ preferred developer, integrating similar social posting, scheduling, management and measurement functionality for Google+
- Developer.thismoment.com
- Thismoment created a place for third party developers to leverage a host of APIs, playground, live documentation and sample code to make it easier and faster to build custom brand experiences on Thismoment's platform
User Engagement Highlights
- 6 minutes average time spent per visit across hundreds of DEC-powered channels
- More than 67 million user visits, and 133 million video views
- 1 million+ user generated content (UGC) submissions processed, and more than 9 million views of user-submitted media
- A single DEC-powered live event on Coke TV (coca-cola.tv) generated more than 500,000 simultaneous viewers across 20 countries, with the average view time topping 40 minutes
Quotes
"2012 was an important year for Thismoment, as we continued to demonstrate that our platform uniquely provides Fortune 500 brands the power, scale, and agility required to effectively engage consumers across an increasingly fragmented digital landscape."
- Vince Broady, Founder and CEO, Thismoment
"We went to Google and said we need something that's more dynamic, flexible and robust, and they were the ones that brought Thismoment to us, and ever since then, we've been very, very pleased. Overall, the net impact has been substantial. We fight above our weight, so we like companies that move at what we call 'Hyundai speed', and this is what's great about Thismoment...we can turn something over to them, and they can turn it around on a dime."
- Jon Budd, Senior Group Manager New Media, Hyundai
"Thismoment's DEC (Distributed Engagement Channel) has allowed our Tomb Raider local communities to be exceptionally responsive, and empowers each of them to utilize the site as an actual asset. I can now not only receive feedback on our implementations immediately, but I can also be much more flexible with my communication strategies. I can then provide our international constituents capabilities they previously did not possess, and empower them to experience the same advantages."
- Karl Stewart, Global Brand Manager, Crystal Dynamics
"The major benefit really is the amount of time that Thismoment saves us from the mechanical aspects of propagating content through social channels. We can now spend that time on developing the creative messaging and also thinking more strategically about how we want to engage with the end user. Everyone we've met at Thismoment has been more than willing to accommodate our needs, and they have a breadth of knowledge that we've not come across very much in the industry of social media. To be perfectly honest with you, there was simply no single vendor who provided the scope of functionality that Thismoment did."
- David Spector, Head of Mobile, TMP
About Thismoment
Thismoment delivers a cloud-based enterprise platform for digital experience marketing, called the Distributed Engagement Channel (DEC). In active deployment by hundreds of Fortune 500 brands, DEC is used to create, distribute and measure dynamic brand experiences across multiple sites and devices at global scale. Deployed in more than 43 countries and 60 languages, DEC powers hundreds of brand experiences and channels spanning Facebook, YouTube, Web, tablet, mobile, and digital outdoor for many of the world's biggest brands. To learn more, please visit thismoment.com.
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Julie Galla
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Published January 30, 2013 Reads 1,417
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“Regulations and compliance are key trust topics with regards to cloud solutions and technology,” noted Sven Denecken, Vice President, Strategy and Co-Innovation Cloud Solutions, SAP AG, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “But it is also more than security of access – it is portability of data and a clear definition of where the data resides.”
Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time – agree or disagree?
Sve...
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms – software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value.
IT has more opportunities than ever before with the growth in users, devices, data and secure cloud services. This creates not only a more enriching experience for users, but more opportunities for businesses. The key to capitalizing on these opportunities is to have the right tools in place to help scale operations. In his Day 3 Keynote at 12th Cloud Expo | Cloud Expo New York [June 10-13, 2013], Intel's Rob Crooke will describe the range of products that Intel provides to support different usa...
One of the cloud’s biggest draws is the capability to virtualize computing resources, allowing it to be consumed with the click of a mouse. But behind that simple click is an enormous infrastructure challenge that has recently been cited as a major cause for slower enterprise adoption. Enterprises can better prepare for this shift and take full advantage of future computing benefits. Between architecture design and migration planning, the road can be long, so what do you do with your talent?
I...
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It’s a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly.
A hyb...
INetU, the industry's experts in complex hosting and a global provider of business-centric managed cloud and application hosting, has announced that Cloud Architect Rich Hand will be presenting "Private Cloud, Public Cloud - Is There a Third Option?" at the 12th International Cloud Expo taking place June 10-13, 2013 in New York City.
As more enterprise IT departments move into the cloud, many executives are evaluating whether to adopt a Public or Private cloud. The cost benefits of the Public ...
“I’m careful when using terms like Big Data, because it can mean so many things to different people,” explained Eric Hanselman, Chief Analyst at 451 Research, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “There is huge value in analytics that companies can use to pull intelligence from a collection of data sources that are available in their businesses. The inexpensive storage that cloud services can offer make a great environment to pull together siloed data.”
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