Welcome!

IoT User Interface Authors: Elizabeth White, Pat Romanski, Stefan Dietrich, Liz McMillan, AppDynamics Blog

News Feed Item

Red Bull Signature Series Debuts in 2012 With More Than 6 Million Average Viewers per Quarter

Season Two Kicks off on January 26 With Red Bull Crashed Ice; 2013 Series Highlighted by Dodge Joining Partner Roster + Progressive, Challenging New Courses

NEW YORK, NY -- (Marketwire) -- 01/25/13 -- In its inaugural year, the Red Bull Signature Series reached a historic audience milestone for action sports on broadcast television, drawing over 6 million viewers during each quarter of 2012. The action sports property, a collaboration with Red Bull Media House and NBC Sports Group, brought high octane, cinematic quality programming to millions of viewers and looks toward 2013 with new partners, more shows on NBC, progressive new courses and a redesigned digital experience.

The event series' popularity grew consistently, with average viewership increasing throughout 2012. The stunning programming kept the audience's attention, as individual average tune-in clocked in at over 40 minutes per episode. For 2013, the Red Bull Signature Series will be airing 23 hours on NBC, including the return of the successful Red Bull Crashed Ice property, Red Bull Rampage and Travis Rice's epic snowboarding adventure to the backcountry mountains of British Columbia.

"The first year of the Red Bull Signature Series on NBC succeeded in bringing a one-of-a-kind action sports property to a growing mainstream audience," said Rob Simmelkjaer, Senior Vice President of NBC Sports Ventures and International. "We're looking forward to moving into 2013 and bringing even more to the market through new events and a digital platform that matches the excitement of our event series."

The Red Bull Signature Series is adding the Dodge brand as a presenting partner, alongside returning partners Nike and Casio G'Z One Commando. Dodge will be the exclusive auto partner of the series, enjoying the benefits of integration across NBC broadcast and digital platforms, as well as custom content. The all-new 2013 Dodge Dart will be incorporated with on-site brand presence at events throughout the series.

"We experienced great success with our first year, producing the most watched action sports property on broadcast television," said Werner Brell, Managing Director, Red Bull Media House. "Together with NBC, we have created a unique value proposition for brands and sponsors to partner with us in order to reach their target audiences across all media."

2013 will also usher in the revamped RedBullSignatureSeries.com digital platform, creating mobile apps and providing viewers with even more high-energy behind-the-scenes content. The series will also be expanding its live stream offerings in 2013 for a best in class user experience. The new site will be rolled out in time for the first show of the 2013 season, Red Bull Crashed Ice Niagara, on January 26.

The series again will be hosted by Sal Masekela, who recently signed a multi-year extension with Red Bull Media House (RBMH) to be the voice of the Red Bull Signature Series and a diverse set of global sports properties and U.S. television programs produced by the company.

"This action sports property represents the evolution of sport," said Sean Eggert, Director, Sports, Red Bull North America. "In 2013, we are excited to bring new innovative event concepts with progressive courses that will challenge some of the best athletes in the world."

This year, the Red Bull Signature Series will be made up of 23 hours of action-packed original programming on NBC, as well as additional re-airs on NBC Sports and Comcast Sports Network. Event highlights include:

  • Red Bull Dreamline - The world's top BMX riders come together to ride Anthony Napolitan's unrestricted trail-style course that sends riders to the moon, competing in a rider-judged jam format.
  • Red Bull Jaws - The best of the best compete in a one day event that will crown the definitive big wave surfer in the world.
  • Red Bull Wake Open - The largest stage for wakeboarding has the world's best competing in Park, Boat and Big Air.
  • Red Bull Rampage - One of the top events in freestyle mountain biking, challenging man against mountain.

For more information visit www.redbullsignatureseries.com.

Embedded Video Available

Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2211489

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Peak 10, Inc., has announced the implementation of IT service management, a business process alignment initiative based on the widely adopted Information Technology Infrastructure Library (ITIL) framework. The implementation of IT service management enhances Peak 10’s current service-minded approach to IT delivery by propelling the company to deliver higher levels of personalized and prompt service. The majority of Peak 10’s operations employees have been trained and certified in the ITIL frame...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
SYS-CON Events announced today that CollabNet (www.collabnet.com) a global leader in enterprise software development and delivery solutions that help customers create high-quality applications at speed, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The CEO of CollabNet Flint Brenton will also present about DevOps challenges in today’s global, open, and heterogeneous world of software development.
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will shares the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...