|By Marketwired .||
|January 22, 2013 07:00 AM EST||
NEW YORK, NY -- (Marketwire) -- 01/22/13 --
David Spector, global head of Mobile for TMP Worldwide Advertising & Communications, LLC, a leading global tech-enabled talent acquisition company that leverages software, advertising and creativity to deliver award-winning products and services.
Will present a keynote titled, "The Art & Science of Social Media," during the National Association of Colleges and Employers (NACE) Social Media Mashup.
The event will take place from Thursday, January 31 through Friday, February 1, 2013.
Spector will deliver his keynote on Thursday, January 31, 2013 from 1:30 p.m. to 3:00 p.m.
NACE's Social Media Mashup
Hyatt Regency Philadelphia at Penn's Landing
201 South Columbus Boulevard
Registration details are available at: http://www.naceweb.org/events/social-media-mashup/register.aspx
Social media serves as the key to employer brand delivery, and that is especially true when trying to connect with college talent. However, many companies remain unsure how to properly leverage social media for the greatest impact and return on investment. As a result, they miss out on opportunities to engage with on-campus candidates and connect with the next generation of great talent.
During his keynote address titled, "The Art & Science of Social Media," David Spector, global head of Mobile for TMP Worldwide, will share useful tips for developing a more successful social media strategy. He will discuss how an effective approach involves more than just how well employers manage their digital channels, but also how they manage what those increasingly open channels reveal about their employer brand experience.
In addition, Spector will explain how the companies that can shift their focus to these deeper real-world issues will achieve greater success in a more transparent, Web 2.0 employer brand environment. Attendees will also learn how to engage with their campus audience, drive authenticity and transparency and gain an advantage over their competitors.
HR professionals responsible for their companies' campus recruiting efforts are encouraged to attend this informative session that will provide them with tips on how to improve their social media recruitment strategies to engage and attract college talent.
About TMP Worldwide
TMP Worldwide Advertising & Communications, LLC (www.tmp.com) is a global, tech-enabled talent acquisition company that leverages software, advertising and creativity to develop and deploy our clients' employer brands across digital, social and mobile outlets. Our client base of over 1,200 companies spans every sector in business and government. Headquartered in New York City, with offices throughout North America, Europe and Asia with affiliates around the globe, TMP continues to set the standard for measurable and cost-effective HR communications. We are also honored to be recognized, once again, among AdAge's Top US Digital Agencies, ranking #33 for 2012.
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