|By Marketwired .||
|January 17, 2013 06:01 AM EST||
VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 01/17/13 --
Editors Note: There is one photo associated with this press release.
Vancouver-based digital transformation agency Engine Digital, announces its expansion into the U.S. with the opening of a New York City office and the addition of Michael Aaron, VP Client Strategy to its leadership team. The agency outpost opened in November at 270 Lafayette in the SoHo neighborhood of Manhattan. Driven by the demand of a growing U.S. client roster that includes Bravo TV, MTV, The Teaching Company and the NBA, the East Coast location will allow the agency to better service existing clients and build new relationships with marketers and product teams.
Engine Digital's New York expansion is the foundation of a larger agency growth strategy that establishes a bi-coastal presence and increases access to key business verticals such as finance, consumer packaged goods, sports, media, and entertainment. The increasing demand of marketing organizations for smaller, specialized agency partners, and the evolving priorities towards brand experiences built with a user experience focus over the traditional disruptive approach of the past fits exceptionally well with Engine Digital's philosophies, core capabilities, expertise, and client work.
"It's a really exciting time to be in the digital agency business," stated Stephen Beck, Engine Digital's Founder and CEO. "There is incredible energy and change happening all around us, both on the agency and client-side, mostly driven by digital media and technology. Part of what makes this move exciting for us, is the access it creates to our clients, target verticals, and the incredible New York Ad Tech community."
To establish and lead the New York office, Engine Digital has recruited Michael Aaron in the role of VP Client Strategy. In addition to adding local market insight, Michael brings over 16 years of digital marketing experience including social media, online advertising, strategic planning, and branded application strategy for clients such as Dell, Smirnoff, Pepperidge Farm, Carl's Jr. and Verizon.
Prior to joining Engine Digital, Michael was Chief Operating Officer at Attention, a 100-person social media agency with offices in New York, Los Angeles and London, where he was responsible for managing the agency's productivity processes and efficiencies. He has served on the leadership teams of several award-winning digital agencies (Tocquigny, Animax, and M2K) and has worked within client-side marketing teams at both Citigroup and Sony Entertainment.
"It's clear that brands are beginning to shift business to highly skilled, nimble, 'specialist' shops like Engine Digital, and that insight played a big role in my decision to join the agency," stated Mr. Aaron. "There is a greater focus now on the digital product as an extension of the brand - so it's critical that you get strategy, UI/UX, and design right from the start. I'm excited to be leading Engine Digital's New York office, supported by an extraordinary team in Vancouver ready to execute on both platform and campaign projects."
In support of the agency's expansion, Mr. Beck, will split his time between Vancouver and New York beginning in early 2013. He will work with Michael to set the foundation, develop new accounts, build strategic partnerships, and provide digital strategy consultation to help client organizations drive new revenue sources and find creative ways to achieve business objectives. The agency plans to add to its headcount in early 2013.
Expansion into the U.S. follows the recent 10-year milestone for Engine Digital in June, and points to not only the continual growth of the agency in headcount, but also in scope and depth of capabilities. Over the past 24 months the agency has developed its five core practice areas: Client Engagement, Insight & Planning, Creative, Technology and Production, and has added key personnel in the areas of Brand Strategy and User Experience, changes driven by the evolving nature of the agency's client engagements, consumer behaviors, digital media and technologies.
About Engine Digital
Engine Digital is an insights-driven, creative agency focused in improving the way organizations reach and connect with consumers and across digital channels. The agency works with forward-thinking organizations that embrace change and recognize the massive opportunities driven by rapidly evolving user behaviors, a constantly changing media landscape, and an ever-growing mix of digital touchpoints across desktop and mobile. Clients include NBA, Bravo TV, MTV, BC Hydro, Telus, Swiss Water Decaffeinated Coffee Co., Western Union, and The Great Courses.
To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20130110-enginedigital-photo800.jpg.
IBM has announced a new strategic technology services agreement with Anthem, Inc., a health benefits company in the U.S. IBM has been selected to provide operational services for Anthem's mainframe and data center server and storage infrastructure for the next five years. Among the benefits of the relationship, Anthem has the ability to leverage IBM Cloud solutions that will help increase the ease, availability and speed of adding infrastructure to support new business requirements.
Jan. 26, 2015 05:00 AM EST Reads: 1,966
Vormetric on Wednesday announced the results of its 2015 Insider Threat Report (ITR), conducted online on their behalf by Harris Poll and in conjunction with analyst firm Ovum in fall 2014 among 818 IT decision makers in various countries, including 408 in the United States. The report details striking findings around how U.S. and international enterprises perceive security threats, the types of employees considered most dangerous, environments at the greatest risk for data loss and the steps or...
Jan. 26, 2015 04:45 AM EST Reads: 2,195
Companies today struggle to manage the types and volume of data their customers and employees generate and use every day. With billions of requests daily, operational consistency can be elusive. In his session at Big Data Expo, Dave McCrory, CTO at Basho Technologies, will explore how a distributed systems solution, such as NoSQL, can give organizations the consistency and availability necessary to succeed with on-demand data, offering high availability at massive scale.
Jan. 26, 2015 03:00 AM EST Reads: 2,272
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your o...
Jan. 26, 2015 02:00 AM EST Reads: 4,292
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Jan. 26, 2015 02:00 AM EST Reads: 3,818
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial C...
Jan. 26, 2015 01:00 AM EST Reads: 3,906
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by minin...
Jan. 26, 2015 12:45 AM EST Reads: 5,254
"SOASTA built the concept of cloud testing in 2008. It's grown from rather meager beginnings to where now we are provisioning hundreds of thousands of servers on a daily basis on behalf of customers around the world to test their applications," explained Tom Lounibos, CEO of SOASTA, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 26, 2015 12:00 AM EST Reads: 3,482
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 26, 2015 12:00 AM EST Reads: 3,545
SYS-CON Events announced today that ActiveState, the leading independent Cloud Foundry and Docker-based PaaS provider, has been named “Silver Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. ActiveState believes that enterprises gain a competitive advantage when they are able to quickly create, deploy and efficiently manage software solutions that immediately create business value, but they face many challenges that ...
Jan. 25, 2015 11:45 PM EST Reads: 2,833
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
Jan. 25, 2015 07:45 PM EST Reads: 3,642
SYS-CON Media announced that Cisco, a worldwide leader in IT that helps companies seize the opportunities of tomorrow, has launched a new ad campaign in Cloud Computing Journal. The ad campaign, a webcast titled 'Is Your Data Center Ready for the Application Economy?', focuses on the latest data center networking technologies, including SDN or ACI, and how customers are using SDN and ACI in their organizations to achieve business agility. The Cisco webcast is available on-demand.
Jan. 25, 2015 07:00 PM EST Reads: 2,006
Datapipe has acquired GoGrid, a provider of multi-cloud solutions for Big Data deployments. GoGrid’s proprietary orchestration and automation technologies provide 1-Button deployment for Big Data solutions that speed creation and results of new cloud projects. “GoGrid has made it easy for companies to stand up Big Data solutions quickly,” said Robb Allen, CEO, Datapipe. “Datapipe customers will achieve significant value from the speed at which we can now create new Big Data projects in the clou...
Jan. 25, 2015 06:30 PM EST Reads: 2,537
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what th...
Jan. 25, 2015 06:15 PM EST Reads: 5,029
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness,...
Jan. 25, 2015 06:00 PM EST Reads: 4,461
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
Jan. 25, 2015 06:00 PM EST Reads: 2,224
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science f...
Jan. 25, 2015 06:00 PM EST Reads: 4,740
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. ...
Jan. 25, 2015 04:30 PM EST Reads: 5,115
SYS-CON Media announced today that PagerDuty has launched a popular blog feed on DevOps Journal. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done.
Jan. 25, 2015 04:00 PM EST Reads: 2,127
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP ...
Jan. 25, 2015 04:00 PM EST Reads: 3,752