|By Marketwired .||
|January 17, 2013 06:01 AM EST||
VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 01/17/13 --
Editors Note: There is one photo associated with this press release.
Vancouver-based digital transformation agency Engine Digital, announces its expansion into the U.S. with the opening of a New York City office and the addition of Michael Aaron, VP Client Strategy to its leadership team. The agency outpost opened in November at 270 Lafayette in the SoHo neighborhood of Manhattan. Driven by the demand of a growing U.S. client roster that includes Bravo TV, MTV, The Teaching Company and the NBA, the East Coast location will allow the agency to better service existing clients and build new relationships with marketers and product teams.
Engine Digital's New York expansion is the foundation of a larger agency growth strategy that establishes a bi-coastal presence and increases access to key business verticals such as finance, consumer packaged goods, sports, media, and entertainment. The increasing demand of marketing organizations for smaller, specialized agency partners, and the evolving priorities towards brand experiences built with a user experience focus over the traditional disruptive approach of the past fits exceptionally well with Engine Digital's philosophies, core capabilities, expertise, and client work.
"It's a really exciting time to be in the digital agency business," stated Stephen Beck, Engine Digital's Founder and CEO. "There is incredible energy and change happening all around us, both on the agency and client-side, mostly driven by digital media and technology. Part of what makes this move exciting for us, is the access it creates to our clients, target verticals, and the incredible New York Ad Tech community."
To establish and lead the New York office, Engine Digital has recruited Michael Aaron in the role of VP Client Strategy. In addition to adding local market insight, Michael brings over 16 years of digital marketing experience including social media, online advertising, strategic planning, and branded application strategy for clients such as Dell, Smirnoff, Pepperidge Farm, Carl's Jr. and Verizon.
Prior to joining Engine Digital, Michael was Chief Operating Officer at Attention, a 100-person social media agency with offices in New York, Los Angeles and London, where he was responsible for managing the agency's productivity processes and efficiencies. He has served on the leadership teams of several award-winning digital agencies (Tocquigny, Animax, and M2K) and has worked within client-side marketing teams at both Citigroup and Sony Entertainment.
"It's clear that brands are beginning to shift business to highly skilled, nimble, 'specialist' shops like Engine Digital, and that insight played a big role in my decision to join the agency," stated Mr. Aaron. "There is a greater focus now on the digital product as an extension of the brand - so it's critical that you get strategy, UI/UX, and design right from the start. I'm excited to be leading Engine Digital's New York office, supported by an extraordinary team in Vancouver ready to execute on both platform and campaign projects."
In support of the agency's expansion, Mr. Beck, will split his time between Vancouver and New York beginning in early 2013. He will work with Michael to set the foundation, develop new accounts, build strategic partnerships, and provide digital strategy consultation to help client organizations drive new revenue sources and find creative ways to achieve business objectives. The agency plans to add to its headcount in early 2013.
Expansion into the U.S. follows the recent 10-year milestone for Engine Digital in June, and points to not only the continual growth of the agency in headcount, but also in scope and depth of capabilities. Over the past 24 months the agency has developed its five core practice areas: Client Engagement, Insight & Planning, Creative, Technology and Production, and has added key personnel in the areas of Brand Strategy and User Experience, changes driven by the evolving nature of the agency's client engagements, consumer behaviors, digital media and technologies.
About Engine Digital
Engine Digital is an insights-driven, creative agency focused in improving the way organizations reach and connect with consumers and across digital channels. The agency works with forward-thinking organizations that embrace change and recognize the massive opportunities driven by rapidly evolving user behaviors, a constantly changing media landscape, and an ever-growing mix of digital touchpoints across desktop and mobile. Clients include NBA, Bravo TV, MTV, BC Hydro, Telus, Swiss Water Decaffeinated Coffee Co., Western Union, and The Great Courses.
To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20130110-enginedigital-photo800.jpg.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In their General Session at 15th Cloud Expo, Phil Jackson, Development Community Advocate at SoftLayer, and Harold Hannon, Sr. Software Architect at SoftLayer, to discuss how to take advantage of a multitude of compute option...
Sep. 25, 2014 03:30 PM EDT Reads: 1,895
Come learn about what you need to consider when moving your data to the cloud. In her session at 15th Cloud Expo, Skyla Loomis, a Program Director of Cloudant Development at Cloudant, will discuss the security, performance, and operational implications of keeping your data on premise, moving it to the cloud, or taking a hybrid approach. She will use real customer examples to illustrate the tradeoffs, key decision points, and how to be successful with a cloud or hybrid cloud solution.
Sep. 22, 2014 10:00 PM EDT Reads: 2,375
In today's application economy, enterprise organizations realize that it's their applications that are the heart and soul of their business. If their application users have a bad experience, their revenue and reputation are at stake. In his session at 15th Cloud Expo, Anand Akela, Senior Director of Product Marketing for Application Performance Management at CA Technologies, will discuss how a user-centric Application Performance Management solution can help inspire your users with every appli...
Sep. 22, 2014 03:30 PM EDT Reads: 2,023
With the explosion of the cloud, more businesses are transitioning to a recurring revenue model to generate reliable sales, grow profits, and open new markets. This opportunity requires businesses to get to market quickly with the pricing and packaging options customers want. In addition, you will want to take advantage of the ensuing tidal wave of data to more effectively upsell, cross-sell and manage your customers. All of this is possible, but only with the right approach. At 15th Cloud Exp...
Sep. 12, 2014 11:45 PM EDT Reads: 1,521
Planning scalable environments isn't terribly difficult, but it does require a change of perspective. In his session at 15th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will broaden your views to think on an Internet scale by dissecting a video publishing application built with The SoftLayer Platform, Message Queuing, Object Storage, and Drupal. By examining a scalable modular application build that can handle unpredictable traffic, attendees will able to grow your de...
Sep. 12, 2014 11:30 PM EDT Reads: 1,830
The cloud provides an easy onramp to building and deploying Big Data solutions. Transitioning from initial deployment to large-scale, highly performant operations may not be as easy. In his session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, will discuss the benefits, weaknesses, and performance characteristics of public and bare metal cloud deployments that can help you make the right decisions.
Sep. 11, 2014 10:30 PM EDT Reads: 2,306
Over the last few years the healthcare ecosystem has revolved around innovations in Electronic Health Record (HER) based systems. This evolution has helped us achieve much desired interoperability. Now the focus is shifting to other equally important aspects – scalability and performance. While applying cloud computing environments to the EHR systems, a special consideration needs to be given to the cloud enablement of Veterans Health Information Systems and Technology Architecture (VistA), i.e....
Sep. 10, 2014 06:30 PM EDT Reads: 3,743
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization’s assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? I...
Sep. 10, 2014 03:00 PM EDT Reads: 2,805
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using...
Sep. 6, 2014 06:45 PM EDT Reads: 5,118
Is your organization struggling to deal with skyrocketing volumes of digital assets? The amount of data is growing exponentially and organizations are having a hard time managing this growth. In his session at 15th Cloud Expo, Amar Kapadia, Senior Director of Open Cloud Strategy at Seagate, will walk through the essential considerations when developing a cloud storage strategy. In this discussion, you will understand the challenges IT is facing, why companies need to move to cloud, and how the...
Sep. 6, 2014 02:00 PM EDT Reads: 1,817
If cloud computing benefits are so clear, why have so few enterprises migrated their mission-critical apps? The answer is often inertia and FUD. No one ever got fired for not moving to the cloud – not yet. In his session at 15th Cloud Expo, Michael Hoch, SVP, Cloud Advisory Service at Virtustream, will discuss the six key steps to justify and execute your MCA cloud migration.
Sep. 6, 2014 11:00 AM EDT Reads: 1,846
The 16th International Cloud Expo announces that its Call for Papers is now open. 16th International Cloud Expo, to be held June 9–11, 2015, at the Javits Center in New York City brings together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speak...
Sep. 5, 2014 02:15 PM EDT Reads: 3,044
Most of today’s hardware manufacturers are building servers with at least one SATA Port, but not every systems engineer utilizes them. This is considered a loss in the game of maximizing potential storage space in a fixed unit. The SATADOM Series was created by Innodisk as a high-performance, small form factor boot drive with low power consumption to be plugged into the unused SATA port on your server board as an alternative to hard drive or USB boot-up. Built for 1U systems, this powerful devic...
Sep. 4, 2014 07:15 PM EDT Reads: 9,077
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual C...
Sep. 4, 2014 01:45 PM EDT Reads: 2,390
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to bui...
Sep. 3, 2014 07:00 PM EDT Reads: 3,319
SYS-CON Events announced today that TechXtend (formerly Programmer’s Paradise), a leading value-added provider of server and storage virtualization, and r-evolution will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. TechXtend (formerly Programmer’s Paradise) is a leading value-added provider of software, systems and solutions for corporations, government organizations, and academic instit...
Sep. 3, 2014 01:00 PM EDT Reads: 2,592
Every healthy ecosystem is diverse. This is especially true in cloud ecosystems, where portability and interoperability are more important than old enterprise models of proprietary ownership. In his session at 15th Cloud Expo, Mark Baker, Server Product Manager at Canonical/Ubuntu, will discuss how single vendors used to take the lead in creating and delivering technology, but in a cloud economy, where users want tools of their preference, when and where they need them, it makes no sense.
Sep. 3, 2014 09:00 AM EDT Reads: 2,672
The consumption economy is here and so are cloud applications and solutions that offer more than subscription and flat fee models and at the same time are available on a pure consumption model, which not only reduces IT spend but also lowers infrastructure costs, and offers ease of use and availability. In their session at 15th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, will discuss this shifting dynamic with ...
Sep. 2, 2014 11:00 PM EDT Reads: 1,527
The emergence of cloud computing and Big Data warrants a greater role for the PMO to successfully manage enterprise transformation driven by these powerful trends. As the adoption of cloud-based services continues to grow, a governance model is needed to orchestrate enterprise cloud implementations and harness the power of Big Data analytics. In his session at 15th Cloud Expo, Mahesh Singh, President of BigData, Inc., to discuss how the Enterprise PMO takes center stage not only in developing th...
Sep. 2, 2014 11:00 PM EDT Reads: 1,987
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research dat...
Sep. 2, 2014 02:30 PM EDT Reads: 3,851