Welcome!

AJAX & REA Authors: Elizabeth White, Trevor Parsons, ChandraShekar Dattatreya, Liz McMillan, David H Deans

News Feed Item

Vancouver Agency, Engine Digital, Expands Into U.S. Market, Opens New York Office, Adds VP Client Strategy

VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 01/17/13 --

Editors Note: There is one photo associated with this press release.

Vancouver-based digital transformation agency Engine Digital, announces its expansion into the U.S. with the opening of a New York City office and the addition of Michael Aaron, VP Client Strategy to its leadership team. The agency outpost opened in November at 270 Lafayette in the SoHo neighborhood of Manhattan. Driven by the demand of a growing U.S. client roster that includes Bravo TV, MTV, The Teaching Company and the NBA, the East Coast location will allow the agency to better service existing clients and build new relationships with marketers and product teams.

Engine Digital's New York expansion is the foundation of a larger agency growth strategy that establishes a bi-coastal presence and increases access to key business verticals such as finance, consumer packaged goods, sports, media, and entertainment. The increasing demand of marketing organizations for smaller, specialized agency partners, and the evolving priorities towards brand experiences built with a user experience focus over the traditional disruptive approach of the past fits exceptionally well with Engine Digital's philosophies, core capabilities, expertise, and client work.

"It's a really exciting time to be in the digital agency business," stated Stephen Beck, Engine Digital's Founder and CEO. "There is incredible energy and change happening all around us, both on the agency and client-side, mostly driven by digital media and technology. Part of what makes this move exciting for us, is the access it creates to our clients, target verticals, and the incredible New York Ad Tech community."

To establish and lead the New York office, Engine Digital has recruited Michael Aaron in the role of VP Client Strategy. In addition to adding local market insight, Michael brings over 16 years of digital marketing experience including social media, online advertising, strategic planning, and branded application strategy for clients such as Dell, Smirnoff, Pepperidge Farm, Carl's Jr. and Verizon.

Prior to joining Engine Digital, Michael was Chief Operating Officer at Attention, a 100-person social media agency with offices in New York, Los Angeles and London, where he was responsible for managing the agency's productivity processes and efficiencies. He has served on the leadership teams of several award-winning digital agencies (Tocquigny, Animax, and M2K) and has worked within client-side marketing teams at both Citigroup and Sony Entertainment.

"It's clear that brands are beginning to shift business to highly skilled, nimble, 'specialist' shops like Engine Digital, and that insight played a big role in my decision to join the agency," stated Mr. Aaron. "There is a greater focus now on the digital product as an extension of the brand - so it's critical that you get strategy, UI/UX, and design right from the start. I'm excited to be leading Engine Digital's New York office, supported by an extraordinary team in Vancouver ready to execute on both platform and campaign projects."

In support of the agency's expansion, Mr. Beck, will split his time between Vancouver and New York beginning in early 2013. He will work with Michael to set the foundation, develop new accounts, build strategic partnerships, and provide digital strategy consultation to help client organizations drive new revenue sources and find creative ways to achieve business objectives. The agency plans to add to its headcount in early 2013.

Expansion into the U.S. follows the recent 10-year milestone for Engine Digital in June, and points to not only the continual growth of the agency in headcount, but also in scope and depth of capabilities. Over the past 24 months the agency has developed its five core practice areas: Client Engagement, Insight & Planning, Creative, Technology and Production, and has added key personnel in the areas of Brand Strategy and User Experience, changes driven by the evolving nature of the agency's client engagements, consumer behaviors, digital media and technologies.

About Engine Digital

Engine Digital is an insights-driven, creative agency focused in improving the way organizations reach and connect with consumers and across digital channels. The agency works with forward-thinking organizations that embrace change and recognize the massive opportunities driven by rapidly evolving user behaviors, a constantly changing media landscape, and an ever-growing mix of digital touchpoints across desktop and mobile. Clients include NBA, Bravo TV, MTV, BC Hydro, Telus, Swiss Water Decaffeinated Coffee Co., Western Union, and The Great Courses.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20130110-enginedigital-photo800.jpg.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
The cloud is becoming the de-facto way for enterprises to leverage common infrastructure while innovating and one of the biggest obstacles facing public cloud computing is security. In his session at 15th Cloud Expo, Jeff Aliber, a global marketing executive at Verizon, discussed how the best place for web security is in the cloud. Benefits include: Functions as the first layer of defense Easy operation –CNAME change Implement an integrated solution Best architecture for addressing network-l...
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
AppZero has announced that its award-winning application migration software is now fully qualified within the Microsoft Azure Certified program. AppZero has undergone extensive technical evaluation with Microsoft Corp., earning its designation as Microsoft Azure Certified. As a result of AppZero's work with Microsoft, customers are able to easily find, purchase and deploy AppZero from the Azure Marketplace. With just a few clicks, users have an Azure-based solution for moving applications to the...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Mobile commerce traffic is surpassing desktop, yet less than 20% of sales in the U.S. are mobile commerce sales. In his session at 15th Cloud Expo, Dan Franklin, Segment Manager, Commerce, at Verizon Digital Media Services, defined mobile devices and discussed how next generation means simplification. It means taking your digital content and turning it into instantly gratifying experiences.