Cloud enables SMBs to access new, scalable resources – previously only available to enterprises – in flexible and cost-effective ways. McKinsey’s SMB Cloud Report projects the public cloud market to reach $40-$50 billion by 2015, with SMBs comprising 65% of public cloud spending in 2015. But selling cloud to SMBs raises the questions of who, what and how.
In this session Manjula Talreja, VP of Cisco’s Global Cloud Business Development Team, will discuss the importance of knowing who SMB...| By Lori MacVittie | Article Rating: |
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| January 18, 2013 11:00 AM EST | Reads: |
1,434 |
The difference between fluency and awareness can mean the difference between meeting and missing an SLA
We - and that's the networking industry at large - have been using the term "Application Fluency" for a long, long time. It started back in the days of bandwidth management solutions. QoS enforcers from many now-relegated-to-history vendors like Packeteer and Sitara Networks and Lightspeed Technologies first introduced application awareness as a means to classify traffic. Being able, at that time, to distinguish HTTP from FTP or SMTP was a pretty big deal as it meant policies could be created and enforced based on classes of applications, enabling operators to stop bursty FTP traffic from consuming every kilobit of bandwidth and effectively executing a DoS on all other corporate traffic.
But over the years, particularly as HTTP has become the de facto transport protocol standard, distinguishing traffic based solely on protocol has become an ineffective means of managing application traffic. Over time additional distinguishing features were added: content type, secure or unsecured, user-agent, and location became important factors in understanding the unique delivery requirements of a given application. How an application interacts with the network became important, offering clues on what specific settings should be tweaked, tuned, or turned off (Google "Nagle's algorithm" for some interesting reading on the impact of the algorithm on applications).
And yet that wasn't enough, either. The behavior of an application - how it's used, by whom, from where and how frequently - is increasingly a critical factor in ensuring the appropriate delivery policies are applied and enforced, including those related to the security of both the application and its data.
It isn't enough to know the network (IP), transport (TCP), application transport (HTTP) and even application (HTML, CSS) protocols like the back of your hand, you've got to know how the myriad TCP RFCs and specifications and the user behavior are going to interact across its seemingly infinite combinations.
"Application fluency" must comprise the understanding of how protocol, behavior, and network variables combine to impact - positively or negatively - the performance, security, and availability of any given application. Two out of three is bad when you're talking about an aspect of an application that can dramatically increase - or decrease - operational risk. Failing to recognize the impact of an application being delivered over a cellular network can mean the difference between acceptable performance and a lost customer. Failing to recognize the behavior of the application may mean the difference between stopping a data leak and saving the day.
Application fluency means being able to factor in the protocols, the behavior, and the interaction with the network to determine how best to secure, accelerate and assure availability a given application.
Anything less is not fluency, it's merely awareness. And like the concept of languages from which fluency is lifted, being aware someone is speaking French doesn't mean you can actively participate in the conversation.
Being fluent, however, does.
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Published January 18, 2013 Reads 1,434
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More Stories By Lori MacVittie
Lori MacVittie is responsible for education and evangelism of application services available across F5’s entire product suite. Her role includes authorship of technical materials and participation in a number of community-based forums and industry standards organizations, among other efforts. MacVittie has extensive programming experience as an application architect, as well as network and systems development and administration expertise. Prior to joining F5, MacVittie was an award-winning Senior Technology Editor at Network Computing Magazine, where she conducted product research and evaluation focused on integration with application and network architectures, and authored articles on a variety of topics aimed at IT professionals. Her most recent area of focus included SOA-related products and architectures. She holds a B.S. in Information and Computing Science from the University of Wisconsin at Green Bay, and an M.S. in Computer Science from Nova Southeastern University.
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Cloud enables SMBs to access new, scalable resources – previously only available to enterprises – in flexible and cost-effective ways. McKinsey’s SMB Cloud Report projects the public cloud market to reach $40-$50 billion by 2015, with SMBs comprising 65% of public cloud spending in 2015. But selling cloud to SMBs raises the questions of who, what and how.
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By Jeremy Geelan The economics of business are radically changing due to the way in which software and services are being delivered thanks to cloud computing. In his session at 12th Cloud Expo | Cloud Expo New York [10-13 June, 2013], Mike Kavis will cover six reasons for the disruption.May. 19, 2013 02:15 AM EDT Reads: 4,044 |
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The economics of business are radically changing due to the way in which software and services are being delivered thanks to cloud computing. In his session at 12th Cloud Expo | Cloud Expo New York [10-13 June, 2013], Mike Kavis will cover six reasons for the disruption.
Our more interconnected planet is accelerating the adoption and convergence of next-generation architectures, in the form of cloud, mobile and instrumented physical assets. Organizations that can effectively balance optimization and innovation, will be in a position to leverage new systems of engagement, out maneuver their peers and achieve desired outcomes. In the Opening Keynote at 12th Cloud Expo | Cloud Expo New York, IBM GM & Next Generation Platform CTO Dr Danny Sabbah will detail the crit...
The massive computing and storage resources that are needed to support big data applications make cloud environments an ideal fit. In Nati Shalom's upcoming session at 12th Cloud Expo | Cloud Expo New York [June 10-13, 2013], you'll learn how to build your big data "database on-demand" using MongoDB, Cassandra, Solr, MySQL, or any other big data solution, as well as manage your big data application using a new open source framework called “Cloudify.” All this, on top of the OpenStack cloud.
“Trust is an ongoing journey and sits at the foundation of any vendor relationship – the companies that don’t consistently earn trust won’t be around long,” noted Henrik Rosendahl, Senior VP of Cloud Solutions at Quantum, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “As they do more with cloud, trust will organically grow – maybe it’s just about meeting SLAs or seeing firsthand that data is there when you need it,” Rosendahl continued.
Cloud Computing Journal: The move ...
SYS-CON Events announced today that MetraTech Corp., the leading provider of agreements-based billing™, commerce and compensation solutions, has been named “Bronze Sponsor” of SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York.
MetraTech Corp. is the leading provider of commerce, billing and compensation solutions enabling customers to monetize relationships with customers, partners, and suppliers. Its unique Agree...
Cloud computing is more than a buzz-phrase it’s a transformative IT paradigm shift. The emphasis in the cloud is on elasticity, scalability, agility and open. Not just open standards but open APIs and open source. The delivery of software is also going through a paradigm shift. Open source software was often a commoditization of a market leader; Unix to Linux or Oracle to MySQL what’s changing is that the iterative nature, user context and the motto of releasing early and often are driving real ...
In an ideal developer/systems administrator’s world, most applications would deploy seamlessly to multiple platforms and scale elastically with minimal effort bringing the unprecedented agility of the cloud within immediate reach of developer teams and IT organizations.
OpenStack, a RackSpace and NASA initiative, is now managed by an independent foundation and is supported by multiple vendors. It defines APIs for compute, storage, networking, services, monitoring, and additional infrastructure...
Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...
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