Welcome!

Machine Learning Authors: Liz McMillan, William Schmarzo, Elizabeth White, Pat Romanski, Nishanth Kadiyala

News Feed Item

India Today Group Partners With Affle for Rich Media & Video Advertising

NEW DELHI, January 15, 2013 /PRNewswire/ --

Affle, a leading international smart-media company, today announced its partnership with the India Today Group to exclusively power all video and rich media advertising for the India Today Group through its recently launched rich media and video ad network - 'Ripple' .

As a part of this partnership the India Today Group would employ Affle's 'Ripple' ad network to serve all video ads on its online properties and to serve video and rich media ads across India Today Group's properties on the iPad/Tablet platforms. The announcement comes close to Affle's declaration of similar partnerships with Yahoo!& ESPN Cricinfo for rich media and mobile advertising in India.

Commenting on the partnership, Anuj Kumar, Co-founder & CEO Affle, said, "We have experienced tremendous growth on the Ripple network since its launch in August 2012. Our technology innovations for engaging media experiences are delivering great returns for top publishers and advertiser partners and we are very pleased to welcome the India Today Group as a partner for Ripple. In recent months top advertisers like Samsung, Nokia, Microsoft, Maruti Suzuki, adidas, Coca Cola, Hyundai have partnered with us to deliver cutting edge ad experiences across our network and we believe that our leading advertisers would also welcome the addition of a top & highly reputed publisher partner like the India Today Group on Ripple."

Ashish Bagga, CEO, India Today Group said, "Over the years the India Today group has built some very solid digital assets for its top properties including India Today, Business Today, Aaj Tak, Cosmopolitan and many others. We are seeing tremendous growth on video consumption on these digital properties with an increasing consumption skew on mobile devices and are thus very pleased to partner with an industry leader likeAffle to integrate their truly innovative advertising technologies and benefit from their well established partnerships on the Ripple ad network business"

Within three months of its launch Affle's 'Ripple' rich media and video ad network has already become one of the fastest growing ad networks in India with over 5 billion monthly ad requests being delivered on top publisher sites and applications. Ripple's technology innovations for creating impactful rich media ad units has also helped in delivering more impactful campaigns with the average engagement rateson Ripple being over 2 times of regular display campaigns.

About Affle - Rich Media Business: Affle Group's Rich Media Business includes the next generation rich media and video advertising network platform for all smart devices (PC, Tablets, Mobiles, Smart TV's and more) and the digital advertising solutions for top brands. Affle's innovative rich media content formats enhance the user experience and engagement, enabling smart media across smart screens.

About Affle Group: A Singapore headquartered 'Smart Media' company. Affle Group has expertise in all key areas of the digital media eco-system. Affle Group's businesses include Affle Rich Media Business, Affle Media Lab and ad2c (a JV between Affle and D2C Inc). Affle Group operates across multiple Asian markets where it has successfully built its digital media business. Affle's investors include D2C Inc (JV between Dentsu & NTT DoCoMo), Microsoft Corporation, Itochu Corporation of Japan, Bennett Coleman Company Limited (BCCL) & Centurion Private Equity. For more information visit http://www.affle.com & http://www.ripple.affle.com

About India Today Group Digital: ITGD is the digital arm of the INDIA TODAY GROUP. It is an umbrella for the contents from the entire India Today Group. ITGD repurposes content from its flagship magazine, India Today; leading news channels - Aaj Tak, Headlines Today, business magazine- Business Today, and Indian editions of the international power brands like Cosmopolitan, Harper's Bazaar, Good Housekeeping, Travel Plus and Men's Health. ITGD ensures that the premium content of the India Today Group is available in several digital formats whether it is the Internet, SMS (52424), Voice (5052424) or digital subscriptions. Syndications Today, also a part of ITGD, is responsible for syndicating news, articles, images of the group. Collectively the online group reaches over 80 million online users across the globe.  

For more information please contact:

India Today
Mr. Vishwalok Nath
Head - Marketing & Syndications
India Today Group Digital
[email protected]
Ph: +91-120-4807100

Affle India
[email protected]

SOURCE India Today Group

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Join us at Cloud Expo June 6-8 to find out how to securely connect your cloud app to any cloud or on-premises data source – without complex firewall changes. More users are demanding access to on-premises data from their cloud applications. It’s no longer a “nice-to-have” but an important differentiator that drives competitive advantages. It’s the new “must have” in the hybrid era. Users want capabilities that give them a unified view of the data to get closer to customers and grow business. The...
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.