|By PR Newswire||
|January 14, 2013 08:01 AM EST||
NEW YORK, January 14, 2013 /PRNewswire/ --
There is more than meets the eye in the smartphone market - prospects are actually quite different from what investors are being told, once growth considerations and revenue strategy are accounted for. The result, is opportunity where you least expect it.
The race is on and competition is heating up as Apple Inc. (NASDAQ: AAPL) [Full Research Report] and Research In Motion Limited (NASDAQ: RIMM) [Free Research Report] look to defend their positions in the marketplace. Apple's primary focus remains on the consumer, with enterprise and government market share gains growing as a result of RIM's aging platform. RIM is looking to reverse this trend and build new momentum with the launch of BB10, BlackBerry's first major revamp since the dawn of the iPhone circa 2007.
Opportunity is abound as RIM opens the door to OEM licensing of its Blackberry 10 Platform, a move which could drive increased user-adoption. The struggling image of Blackberry may be a thing of the past as RIM fast approaches its January 30, 2013 launch date, already securing U.S. government security clearance for its new BB10 platform. RIM will look to defend its current market share from further erosion and springboard this excitement to regain lost ground. If RIM can successfully execute its launch this January, the cash-rich company could soon discover a different kind of momentum. This could allow ramp-ups in advertising, bringing the Blackberry back into the forefront of consumer's minds.
Despite a lower market-share than Android, Apple continues to leverage device sales and complementary offerings (AppStore, iCloud, iTunes) to capture high-margin revenues from its current smartphone market-share. This is ultimately where Apple's strategy succeeds, ensuring every sale counts with wide margins. Apple's ability to build an ecosystem surrounding its mobile devices has fostered an entire economy all its own, establishing reoccurring revenue streams from user purchases.
More importantly however, something its competitors are only starting to realize, the secondary ecosystem available to users is what drives device purchases in the first place. Apple stacks its profits upfront with its pricing of the device itself, while delivering its famous user experience with AppStore, iTunes and iCloud in order to build user retention and drive demand for the next generation of device purchases.
Google Inc. (NASDAQ: GOOG) [Full Research Report] is unique in its approach to the mobile market. Android is a hedge for Google, not a dependent revenue stream. The search giant drives revenue no matter what happens in the mobile arena as they are focused on content and ad delivery. Profits directly related to its Android platform are insignificant when considering the big picture.
Google's strategy is to deliver mobile-ads on iOS, Android and other mobile platforms and is independent of which platform holds the greatest market-share. Google's interest in Android is to protect its mobile ad revenue stream by controlling the platform itself, just in case any competitors try to "cut-off" Google ads. Therefore, despite Google's counter-intuitive approach of giving Android away for free, it rather works to improve the overall smartphone market - ultimately increasing user adoption of mobile browsing and allowing the company to serve more ads and drive more revenue. This allows Google to focus on long-term, user-beneficial developments and enables its partners the flexibility to offer low-cost devices.
Microsoft Corporation (NASDAQ: MSFT)'s [Free Research Report] Windows Phone 8 could recover market share with a unified approach across all platforms. It's partnership with Nokia cements its position in the mobile race as a top 4 competitor, just behind Blackberry in user adoption.
The success of Windows Phone will rely heavily on the overall success of Windows 8 on tablet and desktop form factors. A familiar user-experience across a family of devices may prove to be a rather distinct advantage. Employees who use Windows at work prefer to have a Windows OS at home. If Microsoft can realize its goal and turn advertising dollars into active Windows 8 users, a growing market share of Windows Phone 8 may soon follow.
Hindsight Delivers Insight into Future Trends
The year is 2006. Nokia dominates the smartphone market and Google is developing an Android platform as insurance against any potential lock-out of Google's mobile search revenue, with particular concern toward Microsoft's mobile platform. Apple is developing its iOS platform in preparation for its upcoming iPhone release and RIM's Blackberry remains focused on security, still relatively unchanged since its debut.
Fast forward to 2013 and innovation is now king. Google and Apple have emerged as the major players because consumers rewarded companies which were thinking on their behalf. An entirely new segment of the population became smartphone adopters, thanks to the disruptive innovations brought forth delivering a user-experience the average consumer could relate to.
Moving forward, how will innovation and technology change? Where are the next major trends in the marketplace forming? If you would like to read full research reports on the mobile handset industry, including price targets for Apple, RIM, Google and Microsoft, use these free links below.
[(1)] The Full Research Report on Apple Inc. - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.NationalTradersAssociation.org/r/entire_report/aebe_AAPL]
[(2)] The Free Research Report on Research In Motion Limited - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.NationalTradersAssociation.org/r/entire_report/903b_RIMM]
[(3)] The Full Research Report on Google Inc. - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.NationalTradersAssociation.org/r/entire_report/8cec_GOOG]
[(4)] The Free Research Report on Microsoft Corporation - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.NationalTradersAssociation.org/r/entire_report/eb0c_MSFT]
Consider National Traders Association
Tired of hearing about the latest, greatest trade opportunity... only to realize that the ship has long sailed? You need a strong, informative community in your arsenal. Join the group that has been consistently identifying momentous situations as they develop -- long before they become the next top news on major financial networks.
Email: [email protected]
SOURCE National Traders Association
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Oct. 22, 2016 11:30 AM EDT Reads: 452
Governments around the world are adopting Safe Harbor privacy provisions to protect customer data from leaving sovereign territories. Increasingly, global companies are required to create new instances of their server clusters in multiple countries to keep abreast of these new Safe Harbor laws. Is it worth it? In his session at 19th Cloud Expo, Adam Rogers, Managing Director of Anexia, Inc., will discuss how to keep your data legal and still stay in business.
Oct. 22, 2016 11:30 AM EDT Reads: 1,402
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Oct. 22, 2016 11:00 AM EDT Reads: 8,211
Successful transition from traditional IT to cloud computing requires three key ingredients: an IT architecture that allows companies to extend their internal best practices to the cloud, a cost point that allows economies of scale, and automated processes that manage risk exposure and maintain regulatory compliance with industry regulations (FFIEC, PCI-DSS, HIPAA, FISMA). The unique combination of VMware, the IBM Cloud, and Cloud Raxak, a 2016 Gartner Cool Vendor in IT Automation, provides a co...
Oct. 22, 2016 10:45 AM EDT Reads: 1,142
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect...
Oct. 22, 2016 10:45 AM EDT Reads: 3,617
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
Oct. 22, 2016 10:30 AM EDT Reads: 3,622
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Oct. 22, 2016 10:15 AM EDT Reads: 518
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Oct. 22, 2016 09:30 AM EDT Reads: 1,255
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
Oct. 22, 2016 09:15 AM EDT Reads: 705
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Oct. 22, 2016 09:15 AM EDT Reads: 1,411
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Oct. 22, 2016 08:45 AM EDT Reads: 2,039
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service.
Oct. 22, 2016 08:30 AM EDT Reads: 930
SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
Oct. 22, 2016 08:30 AM EDT Reads: 724
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Oct. 22, 2016 08:15 AM EDT Reads: 3,756
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
Oct. 22, 2016 08:15 AM EDT Reads: 2,096
SYS-CON Events announced today that eCube Systems, the leading provider of modern development tools and best practices for Continuous Integration on OpenVMS, will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. eCube Systems offers a family of middleware products and development tools that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Oct. 22, 2016 08:00 AM EDT Reads: 4,433
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Oct. 22, 2016 07:45 AM EDT Reads: 3,098
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Oct. 22, 2016 07:00 AM EDT Reads: 2,256
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Oct. 22, 2016 06:45 AM EDT Reads: 394
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Oct. 22, 2016 06:15 AM EDT Reads: 11,221