|By RealWire News Distribution||
|January 14, 2013 07:23 AM EST||
Smartphone users now consistently consume more mobile data than tablet users
iPhone 5 users are the "hungriest" data consumers, demanding 50% more than iPhone 4S users and four times as much as iPhone 3G users
40% of all data is consumed by 1% of users, but LTE starting to take the strain
14 January 2013, Newbury, UK - For the third year running Arieso has unveiled the latest trends in mobile data usage in a new report. Using ariesoGEO to provide insight into the nature of billions of mobile connections, Arieso's most recent analysis reveals new challenges for the world's operators from 2013 onwards. Despite a surge in the market for tablets, smartphone users have overtaken tablet users in their thirst for mobile data for the first time. As overall mobile data consumption continues to rocket, driven by new devices and richer content, the study suggests that extreme users are beginning to move to new LTE networks, but there is no let up on existing networks.
"Yet again we found that novel usage patterns, new technologies and regional idiosyncrasies are conspiring to make life increasingly difficult for mobile operators trying to meet evolving customer expectations. The ability to conduct detailed analysis such as this is critical in giving operators a rich source of intelligence to help boost network performance and enrich user experience," said study author and Arieso CTO, Dr. Michael Flanagan.
Tablets, 'phablets' and smartphones
For the first time, smartphone users are consistently consuming more mobile data than tablet users. Out of the top ten most voracious devices (excluding dongles) six were smartphones, three tablets and one a 'phablet'. Tablet users placed 4th, 8th and 9th.
"This is pretty counterintuitive, but it seems the capabilities of the newest smartphones - not tablets - are unleashing even greater user demand. Once you move away from raw consumption statistics, the most remarkable finding is the way in which people use smartphones and tablets," continued Flanagan. "Regardless of device type and operating system, there is very little variation in the usage 'signature' between smartphone users and between tablet users. From this we discover that voice-capable 'phablets' - like the Samsung Galaxy Note II - are currently being used like smartphones, not tablets. If you can use it to make a phone call, the 'phablet' won't be much like a tablet at all."
The 'i's still have it: but for how long?
From the 125 devices studied, users of the latest iPhone again proved the most voracious data consumers. But for the first time in three years, this dominance is being challenged.
Users of the iPhone 5 demand four times as much data as iPhone 3G users and 50% more than iPhone 4S users (the most demanding in the 2012 study). However, Samsung Galaxy S III users generate (upload rather than download - photos, videos etc.) nearly four times the amount of data than iPhone 3G users, beating iPhone 5 users into third place on uplink data usage behind the Samsung Galaxy Note II. And in the rapidly growing tablet market, Samsung Tab 2 10.1 users have asserted their dominance - demanding 20% more data than iPad users.
Dongles dash for LTE
Last year, the study revealed that 1% of users consume 50% of the downlink data on 3G/UMTS networks. This year, the hungriest 1% consume 40% (the hungriest 0.1% consume almost 20%, the hungriest 10% consume 80% of the downlink data) as LTE starts to make an impact.
"The region we studied this year has recently launched LTE, and we're already seeing extreme users - especially those with dongles - starting to flock to 4G," said Flanagan. "In many respects, this is great news - LTE networks are doing their job. But the consumption levels and patterns of LTE use are very different to what operators could expect from 3G. It's a complex, fluid and increasingly high stakes situation for operators to deal with. Having performance engineering solutions that can reveal the customer experience across multiple technologies is going to be vital to understanding this going forward."
Network operator response: LTE, SON and small cells
LTE introduces much-needed bandwidth and relieves pressure on UMTS networks. However, operators cannot relax their focus on network planning, optimisation and performance - LTE holds a sting in its tail.
"For three years now we've seen how greater technical capabilities lead to greater data consumption by consumers. From our own experience helping operators around the world prepare their networks for evolving user demands, we hypothesise that LTE alone won't 'solve' the data problem - it will exacerbate it," warned Flanagan.
Arieso is finding that to effectively meet the needs and expectations of LTE customers and extreme users, a different approach to network design is required. Small cells will be important, but the placing and management of these assets must be undertaken with even greater surgical precision.
"Way back in history (relatively speaking) the NGMN defined a number of use cases for 'Self-Organising Networks'. The very first was for the placement of base stations. With the right location intelligence pervading the network - identifying where, for example, extreme LTE users congregate - operators will immediately know where to place small cell assets," said Flanagan. "SON for small cells will also help operators attack some of the other challenges with hetnets including interference management, inter-radio access technology handover and coverage and capacity optimization."
The study data originates from a tier-one European operator but is relevant to operators around the world because relative consumption between device users remains constant between geographies. The regional differences, therefore, relate to the operating conditions in each market:
Latin America: Network operators in the region are experiencing a 'perfect storm'. Numerous reports predict substantial growth rates for mobile data consumption in Latin America, but most networks have only been designed and optimized for voice. The characteristics of mobile data mean that any substantial increase in use will dramatically shrink coverage and quality of service on voice-optimized networks. Meanwhile, in-building performance will also suffer. The impact has manifested quickly with national regulators intervening with aggressive sanctions in Brazil. The study findings confirm the reasons that Latin American operators are using Arieso's technology to be quicker to plan, roll-out and optimize their networks to be ready for the surge in data usage that the newest smartphones unleash amongst consumers.
Asia Pacific: Network operators in developed Asia Pacific - specifically South East Asia - are expected to experience similar data growth rates as in Latin America, but start from a much higher base. At the same time many operators in this region are much more familiar with the demands of mobile data consumers and LTE networks. However, even with the new bandwidth and spectral efficiency provided by LTE, operators cannot sustain long term data growth projections. Accelerating effective small cell strategies - including the use of SON for small cells - will be critical if Asia Pacific operators are to avoid spectral exhaustion and the attention of regulators, as experienced recently in Singapore.
Other regions are addressed in the full report.
"Wherever they are in the world, operators have to deal with similar challenges created by extreme data use," concluded Flanagan. "Every year, the situation gets tougher and more complicated. But it is worth remembering two salient points. One, that these challenges only result from our industry's incredible success in creating devices, services and networks that billions of people want to use every hour of every day. Two, that these puzzles are surmountable through careful attention to the needs of subscribers where they demand services from the network."
Arieso has published the detailed findings of its latest studies, conducted utilising its ariesoGEO location intelligence solution, together with in-depth analysis in its report "Smartphones Trump Tablets: Recent Trends in Extreme Data" which is available upon request.
Arieso is the world's leading provider of intelligent, location aware solutions that enable mobile network operators to focus their businesses on the evolving desires and expectations of their customers. The company's solutions locate, store and analyse data from billions of mobile connection events, giving operators a rich source of intelligence to help boost network performance and enrich user experience. This intelligence transforms the effectiveness of network performance engineering; enables customer-centric self-optimising networks; creates true understanding of customer experience and enables monetization of unique insights.
Arieso's proven carrier grade solutions are resilient and highly scalable. Operating on five continents, Arieso's clients include mobile operator groups such as América Móvil, AT&T, MTN, Telefónica and Vodafone, and leading equipment vendors including Alcatel Lucent and NSN.
To request the report:
Email: [email protected]
Duncan McKean / Lorna McLennan
Email: [email protected]
Tel: +44 (0) 20 7313 4411
Email: [email protected]
Tel: +44 (0) 1635 232470
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to o...
Apr. 30, 2017 12:15 PM EDT Reads: 859
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Apr. 30, 2017 12:00 PM EDT Reads: 1,370
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
Apr. 30, 2017 12:00 PM EDT Reads: 1,631
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Apr. 30, 2017 12:00 PM EDT Reads: 1,916
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Apr. 30, 2017 11:30 AM EDT Reads: 2,436
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Apr. 30, 2017 11:30 AM EDT Reads: 2,909
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Apr. 30, 2017 10:15 AM EDT Reads: 2,574
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Apr. 30, 2017 10:00 AM EDT Reads: 1,719
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Apr. 30, 2017 09:45 AM EDT Reads: 1,857
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
Apr. 30, 2017 09:15 AM EDT Reads: 835
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
Apr. 30, 2017 09:15 AM EDT Reads: 1,444
As pervasive as cloud technology is -- and as persuasive as the arguments are for using it -- the cloud has its limits. Some companies will always have security concerns about storing data in the cloud and certain high-transaction applications will always be better suited for on-premises storage. Those statements were among the bottom-line takeaways delivered at Cloud Expo this week, a three day, bi-annual event focused on cloud technologies, adoption and associated challenges.
Apr. 30, 2017 09:00 AM EDT Reads: 4,300
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Apr. 30, 2017 08:30 AM EDT Reads: 1,836
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Apr. 30, 2017 08:15 AM EDT Reads: 1,639
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
Apr. 30, 2017 05:45 AM EDT Reads: 2,671
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
Apr. 30, 2017 03:45 AM EDT Reads: 9,475
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Apr. 30, 2017 03:30 AM EDT Reads: 6,270
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Apr. 30, 2017 02:45 AM EDT Reads: 1,804
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Apr. 30, 2017 02:45 AM EDT Reads: 9,279
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Apr. 30, 2017 01:15 AM EDT Reads: 16,450