|By Business Wire||
|January 10, 2013 09:03 AM EST||
Intertrust Technologies Corporation, the leader in trusted distributed computing, today announced that Tencent has licensed its trusted suite of Marlin DRM solutions to protect video streams and downloads on Tencent’s online video platform in China.
Under the agreement, Tencent’s online video platform (web portal and video client services) will use Intertrust’s complete suite of Marlin client and server software SDKs for content protection and software tamper resistance technology from Intertrust’s whiteCryption™ subsidiary for software protection.
Intertrust is the only third-party provider of comprehensive solutions for integrating Marlin DRM functionality into devices and services. Marlin DRM is an open standard for digital rights management that was founded by Intertrust and a group of major consumer electronics companies in 2005. It is now extensively shipped around the world and is selected as the content protection technology for national IPTV initiatives in Asia and across Europe.
Tencent’s online video platform is the second largest online video platform in China, according to ComScore and iResearch by monthly video views and monthly user penetration respectively. It offers a great variety of high definition premium content from Hollywood, European, Japanese, Korean, Chinese and Indian studios to a large user base through free streaming, subscription or video-on-demand services. It also provides a dedicated Hollywood Movie Theater.
“Tencent’s ability to offer differentiated premium content is the key to their success in the Chinese market where users demand high quality premium content and flexible business models across their devices,” said Kenny Huang, general manager of Intertrust Greater China. “Intertrust is honored to partner with Tencent to provide content protection technology enabling the best user experience for its video service. Marlin’s popularity is due in part to its diverse functionality and the nature of open standards that eliminate competitive threats and dependencies on proprietary technologies.”
“Tencent is strongly committed to protect copyrighted content on our online platforms, and we believe Intertrust can deliver a one-stop technology solution that meets the industry standards and matches the needs across our multiple online platforms,” said Alex Liu, General Manager of Online Video Department for Tencent.
Intertrust invents, develops, and licenses software, technologies and intellectual property for digital rights management (DRM) and trusted computing. The company holds over 250 patents and has over 240 patent applications pending worldwide. Intertrust's inventions enable a broad range of products that use DRM and trusted computing technologies, including operating systems, digital media platforms, consumer electronics and mobile computing devices, web services, and secure enterprise automation. Intertrust is currently the world’s only provider of advanced multiplatform OEM SDKs for Marlin servers and clients. In addition Intertrust also hosts a venture incubator that invests in information security, privacy and information analysis technology in the areas of consumer media, health and smart grid energy management. Intertrust is headquartered in Silicon Valley and has regional offices in London and Beijing. Further information about Intertrust is available at: www.intertrust.com or follow us on twitter at https://twitter.com/intertrusttech.
whiteCryption is a leading provider of white-box cryptography and security solutions. It develops code for protecting algorithms and digital information in untrusted computing environments, such as consumer PCs, mobile devices, connected TVs, and embedded systems. Further information is available at: www.whitecryption.com.
Tencent aims to enrich the interactive online experience of Internet users by providing a comprehensive range of Internet and wireless value-added services. Through its various online platforms, including Instant Messaging QQ, web portal QQ.com, the QQ Game Platform under Tencent Games, multi-media social networking service Qzone and wireless portal, Tencent services the largest online community in China and fulfills the user’s needs for communication, information, entertainment and e-Commerce on the Internet. Tencent has four main streams of revenues: Internet value-added services, mobile and telecommunications value-added services, online advertising and e-Commerce. Shares of Tencent Holdings Limited are traded on the Main Board of the Stock Exchange of Hong Kong Limited, under stock code 00700. The Company became a constituent of the Hong Kong’s Hang Seng Index (HSI) on June 10, 2008. For more information, please visit www.tencent.com.
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