|By PR Newswire||
|January 8, 2013 03:01 PM EST||
STRUER, Denmark and LAS VEGAS, Jan. 8, 2013 /PRNewswire/ -- Bang & Olufsen, the global provider of exclusive high quality audio and video products, proudly announces its development in 3D sound technology in the car-audio segment, together with Audi and Fraunhofer IIS, the main inventor of mp3 and a renowned source for advanced audio technologies. Under the partnership, the 3D audio solution has been introduced in an Audi Q7 Concept Car, which will be unveiled at the 2013 Consumer Electronics Show in the Audi booth (North Hall, 1130).
The Bang & Olufsen Advanced Sound System is already available today as an optional feature in the Audi Q7. The Concept Car at the CES demonstrates how the next generation of the Advanced Sound System redefines what buyers can expect from an in-car audio system.
Denis Crede, head of sound system development, Audi AG: "At Audi we strive to improve the experience of music enthusiasts by consistently setting new benchmarks with our sound systems. We believe that the introduction of 3D movies has helped to define the next major step forward for in-car sound systems: the reproduction of music in the third dimension. The 3D acoustic dimension of music recordings is reproduced more naturally and more inspirationally than ever through 3D sound. This produces an airiness and openness of the acoustics which corresponds to human hearing. With Fraunhofer IIS and Bang & Olufsen we have partners with whom we were able to jointly realize this idea."
3D sound adds a new emotional dimension to the user experience
"Bang & Olufsen Audio Systems for cars are widely renowned for their unique ability to turn a car interior into a real high-end listening room, and with the addition of the 3D sound algorithm and associated speaker units and amplifiers in this Audi Q7 Concept Car, we add a new important emotional dimension into the listening experience. Extending beyond the small confined space of the vehicle cabin, the available sound experience now ranges all the way from a very big and open sense of space to the purist setting such as a control room of a recording studio," says Bjarne Sorensen, Senior Manager Car Concept Creation and Communication.
This unheard listening experience is based on a sophisticated approach combining the expertise of the Audi and Bang & Olufsen acoustic engineers with the 3D sound know-how of the Fraunhofer team. The new 3D sound system takes any music of the user to the third dimension by a careful analysis built on psycho-acoustic knowledge. This analysis enables the intelligent distribution of the input signal to the loudspeakers in the car creating a highly realistic three-dimensional sound impression. With no more than a push of a button on the Audi Multi Media Interface, the user can adjust the settings and produce an individual level of 3D intensity.
Harald Popp, head of the Multimedia Realtime Systems department of Fraunhofer IIS states: "Based on the know-how from our research and development in 3D audio, the Advanced Sound System of the Audi Q7 Concept Car not only creates an impressive dimensionality and spaciousness, which dissolves the geometry of the car. It also reproduces the genuine richness of the music with ultimate precision for an unrivalled music experience. We are very pleased with the opportunity to develop such a unique sound system together with Audi and Bang & Olufsen."
Listen to the technology
The concept car has 23 active loudspeakers and more than 1500 watts of amplification power, driven by a new 23 channel DSP Most amplifier. The loudspeakers have been specially selected to complement the architecture inside the car and create the unique sense of listening to music inside a concert auditorium.
- Two loudspeakers in the dashboard center (tweeter and broadband)
- Two tweeters in the dashboard (left/right) with acoustic lens technology
- One mid-high loudspeaker in each A pillar
- One tweeter in each A pillar
- Two loudspeakers in each front door with a woofer and a midrange
- Three loudspeakers in each rear door with a woofer, midrange and a tweeter
- Two surround loudspeakers in each D pillar, consisting of a tweeter and broadband
- One closed subwoofer box in the spare wheel compartment
All loudspeakers are covered by high-grade aluminum grilles that reflect the excellence inside the car. In addition, the two dashboard speakers use Bang & Olufsen's patented acoustic lens technology for accurate sound reproduction. The Acoustic Lens Technology was first fitted to the Audi A8 and its major benefit is the way it uniformly disperses high frequencies, broadening it to 180 degrees while at the same time limiting vertical reflections. This provides detailed acoustic staging from any seat of the car.
Experience it for yourself
As well as experiencing the new standards set by the Q7, you can also witness the revolutionary 3D audio technology for yourself at the listening room at the Consumer Electronics Show in Las Vegas, located in the Audi booth 1130 in North Hall. The room will also contain an impressive array of Bang & Olufsen products, including:
- 18 fully active Bang & Olufsen speakers, including seven floor standing BeoLab 5's and ceiling mounted BeoLab 3's, all showcasing the patented acoustic lens technology as seen in B&O car audio systems
- More than 20 KW of ICEpower amplification built in the speakers
- A 103" BeoVision 4 plasma TV, the ultimate in home cinema viewing
Meet our partners
Bang & Olufsen and Audi first began to cooperate in 2005 and have since introduced a number of innovations in car audio. We both share a focus on technological innovation as well as pioneering and innovative design. Now, we have teamed up with Fraunhofer IIS, a worldwide authority in the field of advanced audio and acoustic signal processing. Together we present the Audi Q7 Concept Car – a genuine landmark in car audio.
Bang & Olufsen
was founded in Struer, Denmark, in 1925 by Peter Bang and Svend Olufsen, two innovative, young engineers devoted to high quality audio reproduction. Since then, the brand has become an icon of performance and design excellence through its long-standing craftsmanship tradition and the strongest possible commitment to high-tech research and development.
Still at the forefront of domestic technology, Bang & Olufsen has extended its comprehensive experience with integrated audio and video solutions for the home to other areas such as the hospitality and automotive industries in recent years. Consequently, its current product range epitomizes seamless media experiences in the home as well as in the car and on the move.
For more information on Bang & Olufsen, please visit www.bang-olufsen.com.
Bang & Olufsen Automotive
offers its partners car audio systems with unprecedented sound quality and listening pleasure for the driver and passengers. In addition to the company's traditional craft skills within manufacturing and aluminium finishing, the systems incorporate the radical synthesis of emotional appeal and technological performance that has long been the hallmark of Bang & Olufsen.
Bang & Olufsen Automotive launched its first car audio system in 2005, and will continue to innovate and refine together with its partners within the automotive industry.
Images are available free of charge from the Bang & Olufsen media centre:
If you are a first-time visitor, please follow the instructions and register as a new user.
About Fraunhofer IIS
The Fraunhofer IIS Audio and Multimedia division, based in Erlangen, Germany, has been working in digital audio technology for more than 20 years and remains a leading innovator of technologies for cutting-edge multimedia systems. Fraunhofer IIS is the main inventor of mp3 and universally credited with the co-development of AAC (Advanced Audio Coding).
Through the course of more than two decades, Fraunhofer IIS has licensed its audio codec software and application-specific customizations to at least 1,000 companies. Fraunhofer estimates that it has enabled more than 5 billion commercial products worldwide using its mp3, AAC and other media technologies.
The Fraunhofer IIS organization is part of Fraunhofer-Gesellschaft, based in Munich, Germany. Fraunhofer-Gesellschaft is Europe's largest applied research organization and is partly funded by the German government. With 20,000 employees worldwide, Fraunhofer-Gesellschaft is composed of 60 Institutes conducting research in a broad range of research areas. For more information, contact Matthias Rose, [email protected], or visit www.iis.fraunhofer.de/amm.
SOURCE Bang & Olufsen
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: S...
Oct. 26, 2014 04:00 AM EDT Reads: 2,734
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo, moderated by Ashar Baig, Research ...
Oct. 25, 2014 11:45 AM EDT Reads: 1,862
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud pla...
Oct. 25, 2014 10:00 AM EDT Reads: 1,743
StackIQ offers a comprehensive software suite that automates the deployment, provisioning, and management of Big Infrastructure. With StackIQ’s software, you can spin up fully configured big data clusters, quickly and consistently — from bare-metal up to the applications layer — and manage them efficiently. Our software’s modular architecture allows customers to integrate nearly any application with the StackIQ software stack.
Oct. 25, 2014 10:00 AM EDT Reads: 1,796
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources on configuring infrastructure and multiple software licenses. In this track, you will learn about the...
Oct. 25, 2014 08:00 AM EDT Reads: 1,820
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: ...
Oct. 24, 2014 09:30 PM EDT Reads: 1,469
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do today to safely move to software-defined network and compute architectures, including: How normal ope...
Oct. 24, 2014 07:00 PM EDT Reads: 1,555
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff hap...
Oct. 23, 2014 07:45 PM EDT Reads: 1,752
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accel...
Oct. 23, 2014 06:15 PM EDT Reads: 1,771
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customiz...
Oct. 23, 2014 05:45 PM EDT Reads: 1,663
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Oct. 22, 2014 09:00 PM EDT Reads: 1,603
SYS-CON Events announced today that ElasticBox is holding a Hackathon at DevOps Summit, November 6 from 12 pm -4 pm at the Santa Clara Convention Center in Santa Clara, CA. You can enter as an individual or team of up to 10 developers. A New Star Is Born Every Month! All completed ElasticBoxes will then be sent to a judging panel - 12 winners will be featured on the ElasticBox website in 2015. All entrants will receive five full enterprise licenses for one year + ElasticBox headphones + Elasti...
Oct. 22, 2014 01:00 PM EDT Reads: 1,609
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT tranformation? In his session at 15th Cloud Expo, John Hatem, head of V...
Oct. 22, 2014 12:00 PM EDT Reads: 1,607
Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. In his session at 15th Cloud Expo, Brian Lewis, Principal Architect at Verizon Cloud, will outline key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to...
Oct. 22, 2014 11:45 AM EDT Reads: 1,652
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
Oct. 22, 2014 07:00 AM EDT Reads: 1,764
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.
Oct. 21, 2014 09:00 PM EDT Reads: 1,577
SYS-CON Events announced today that Calm.io has been named “Bronze Sponsor” of DevOps Summit Silicon Valley, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Calm.io is a cloud orchestration platform for AWS, vCenter, OpenStack, or bare metal, that runs your CL tools puppet, Chef, shell, git, Jenkins, nagios, and will soon support New Relic and Docker. It can run hosted, or on premise and provides VM automation / expiry, self-service portals,...
Oct. 21, 2014 08:45 PM EDT Reads: 1,548
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
Oct. 21, 2014 06:00 PM EDT Reads: 1,641
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
Oct. 21, 2014 05:15 PM EDT Reads: 1,743
Blue Box has closed a $10 million Series B financing. The round was led by a strategic investor and included participation from prior investors including Voyager Capital and Founders Collective, as well as the Blue Box executive team. This round follows a $4.3 million Series A closed in December of 2012 and led by Voyager Capital. In May of this year, the company announced general availability of its private cloud as a service offering, Blue Box Cloud. Since that release, the company has dem...
Oct. 21, 2014 01:45 PM EDT Reads: 1,673